---
title: "Medicated Chapstick — $696K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/medicated-chapstick"
last_updated: "2026-08-11T13:54:04.509Z"
locale: en
meta:
description: "Niche score 48/100 · $696K/yr market · 437K searches/yr · $11.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $696K/yr market · 437K searches/yr · $11.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Medicated Chapstick — $696K/yr Amazon US Niche (2026) - Flapen"
---
# **medicated chapstick**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 10Conversion 97Competition 51Returns 99Price range 73Avg price 42Brand share 6Review moat 22Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.83–$49.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$696K**
$696K/yr · 437K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,043.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, medicated chapstick is a $696K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicated chapstick market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$661K–$882K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**638**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**2%**
- ChapStick49% - Blistex34% - Burt's Bees7% - Dr. Dan's4% - O'Keeffe's2% - 365 by Whole Foods Market2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -29.4% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/medicated-chapstick/trend)
## **Top medicated chapstick search terms**
- **chapstick medicated**120K/yr-28.7%13.8% conv. - **medicated lip balm**124K/yr-38.8%8.7% conv. - **medicated chapstick**112K/yr-26.3%14.7% conv. - **medicated lip balm for chapped lips**11K/yr-9.1%13.6% conv. - **lip balm medicated**17K/yr-9.6%5.8% conv. - **chapstick medicated lip balm**13K/yr+11.5%7.7% conv. - **medicated lip balm stick**4K/yr+79.1%0.4% conv. - **medicated lip balm for severe chapped lips**8K/yr-44.9%10.7% conv. - **medicated chapstick 3 pack**6K/yr-22.4%20.0% conv. - **medicated chap stick**4K/yr-17.3%15.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/medicated-chapstick/search-terms)
## **Top medicated chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35K10%$70K15%$104K20%$139K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chapstick ChapStick Classic Lip Balm Skin Protectant Bulk 12 Count Medicated Flavor 0.15 Ounce**ChapStick**$22.85**4.8★3,405 rev](https://www.amazon.com/dp/B07T947RX1) [2**Blistex Medicated Lip Balm 0.15 Ounce 3 Count (Pack of 1) Prevent Dryness & Chapping SPF 15 Sun Protection Seals in Moisture Hydrating Lip Balm Easy Glide Formula for Full Coverage**Blistex**$3.98**4.8★46,625 rev](https://www.amazon.com/dp/B0044B4HSM) [3**ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)**ChapStick**$10.01**4.8★1,054 rev](https://www.amazon.com/dp/B0D8882NBV) [4**Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)**Blistex**$5.96**4.8★2,399 rev](https://www.amazon.com/dp/B0B7YZHJJS) [5**Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.**Burt's Bees**$8.04**4.8★48,907 rev](https://www.amazon.com/dp/B010P2LNTO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.**Blistex**$4.55**46,625 rev1y ago](https://www.amazon.com/dp/B0FVTPF6PR) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**157 rev1y ago](https://www.amazon.com/dp/B0DTL9TZRW) [**Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack**Blistex**$3.84**1,716 rev1y ago](https://www.amazon.com/dp/B0DD5S12KR) [**ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)**ChapStick**$10.01**1,054 rev2y ago](https://www.amazon.com/dp/B0D8882NBV) [**ChapStick Classic Medicated 3-Packs (12 Sets/36 Tubes) Bulk Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea**ChapStick**$49.86**24 rev2y ago](https://www.amazon.com/dp/B0D892TC81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChapStick Classic Medicated Lip Balm & Skin Protectant (3 Pack)**ChapStick**$7.99**4.8★**▲ 214%**](https://www.amazon.com/dp/B0CLNTL9WS) [**ChapStick Classic Medicated 3-Pack (3 Sets/9 Tubes) Moisturizing Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea**ChapStick**$10.52**4.6★**▲ 93%**](https://www.amazon.com/dp/B07D2JY9BY) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**4.6★**▲ 78%**](https://www.amazon.com/dp/B0DTL9TZRW) [**ChapStick Classic Medicated 3-Packs (12 Sets/36 Tubes) Bulk Lip Balm Dry Lips & Cold Sore Pain Relief Bundle 0.15 Oz Ea**ChapStick**$49.86**4.9★**▲ 77%**](https://www.amazon.com/dp/B0D892TC81) [**ChapStick Dry Lips & Cold Sore Pain Relief Bundle Classic Medicated 3-Pack + Original Moisturizer Lip Balm with SPF 15 0.15 Oz Ea (4 Piece Set)**ChapStick**$10.01**4.8★**▲ 42%**](https://www.amazon.com/dp/B0D8882NBV)
**~~View all trending →~~**
## **What buyers say about medicated chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Great moisturizer”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**14%
*“Great value”*
**Efficiency**7%
*“Effective”*
**Soft Feel**5%
*“Nice and creamy”*
**Advertised Vs Actual Product**5%
*“As described”*
**Smell**3%
*“it doesnt smell bad”*
**Suitability Winter Weather**3%
*“Perfect for winter months or anytime of the year”*
**Durability**2%
*“Reliable, effective, and a must-have”*
**Protection**2%
*“Very protective on skin”*
### **What buyers complain about **
**Moist/Dry**15%
*“Feels hard and dry”*
**Allergies**13%
*“Painful red rash”*
**Smell**8%
*“odor made it unpleasant”*
**Functionality-Overall**7%
*“doesn't work well”*
**Durability**4%
*“First one broke the first day of use”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**4%
*“Production quality has slipped”*
**Sensitivity-Overall**3%
*“Feels horrible on your lips”*
**Texture/Consistency-Overall**2%
*“Terrible texture”*
**Ease Of Use**2%
*“Couldnt use”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**16%
**Smell**9%
**Moist/Dry**8%
**Value For Money**7%
**Defective Material/Parts**7%
**Product Condition**4%
**Ingredients-Overall**4%
**Texture/Consistency-Overall**3%
**Size-Overall**3%
## **Common questions**
- **Is medicated chapstick profitable to sell on Amazon United States?**
- The niche generates $696K/yr across 23 tracked products. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the medicated chapstick niche?**
- 8 brands and 638 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in medicated chapstick?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.2%.
- **When does demand for medicated chapstick peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the medicated chapstick niche?**
- Listings span $1.83–$49.86; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 10,043 reviews — the moat a new listing must climb.
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