---
title: "Trend — mechanic soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mechanic-soap/trend"
last_updated: "2026-08-11T13:59:21.894Z"
locale: en
meta:
  description: "Niche score 55/100 · $973K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $973K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mechanic soap - Flapen"
---

# **mechanic soap**

**Worth a look**

Shows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 77Growth 61Conversion 99Competition 11Returns 99Price range 82Avg price 95Brand share 0Review moat 61Quality gap 13

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.62–$62.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$973K**

$973K/yr · 205K searches

**Growth**

**Good****+37.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,040.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend