---
title: "Mct Oil for Scalp — $636K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mct-oil-for-scalp"
last_updated: "2026-08-11T19:50:06.145Z"
locale: en
meta:
description: "Niche score 48/100 · $636K/yr market · 197K searches/yr · $35.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $636K/yr market · 197K searches/yr · $35.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mct Oil for Scalp — $636K/yr Amazon US Niche (2026) - Flapen"
---
# **mct oil for scalp**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 12Conversion 83Competition 11Returns 98Price range 93Avg price 95Brand share 0Review moat 23Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.87–$55.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$636K**
$636K/yr · 197K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,607**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mct oil for scalp is a $636K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mct oil for scalp market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$539K–$719K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#506**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Dermazen87% - PURA D'OR8% - Nature's Way3% - Roycederm3%
## **Top mct oil for scalp search terms**
- **dermazen**87K/yr-31.7%8.0% conv. - **dermazene calming seborrheic serum**19K/yr+6.9%9.2% conv. - **derma zen**18K/yr-32.4%6.3% conv. - **mct oil for scalp**9K/yr+13.3%3.4% conv. - **purador oil**6K/yr+26.2%1.2% conv. - **dermazen calming seborrheic serum**3K/yr+58.5%9.6% conv. - **mct oil for hair**4K/yr-10.1%4.0% conv. - **purador essential oils**4K/yr+32.0%0.2% conv. - **dermazen serum**9K/yr-71.8%12.7% conv. - **purador coconut oil**3K/yr+16.6%19.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mct-oil-for-scalp/search-terms)
## **Top mct oil for scalp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$95K30%$191K45%$286K60%$381K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dermazen Calming Seborrheic Serum For Malassezia-Prone Scalp & Skin 4oz**Dermazen**$48.38**4.2★894 rev](https://www.amazon.com/dp/B0B8TGMSQX) [2**Dermazen MCT Scalp Moisturizer Hydrates Dry Flaky Itchy Scalp & Skin 4oz**Dermazen**$34.69**4.4★264 rev](https://www.amazon.com/dp/B0DBSWLKXV) [3**Dermazen Scalp Therapy Shampoo For Flakes Itching & Scalp Relief | 8oz**Dermazen**$55.42**4.1★195 rev](https://www.amazon.com/dp/B0BMBBLC6N) [4**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$14.86**4.5★11,947 rev](https://www.amazon.com/dp/B07RBR9THT) [5**Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz**Dermazen**$48.06**4.6★47 rev](https://www.amazon.com/dp/B0DTQKC96T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roycederm Seborrheic & Psoriasis Calming Serum: Clinically Inspired Care for Itch Dryness Redness & Flaking - Seborrheic Dermatitis & Psoriasis Scalp Treatment Suitable for Scalp Face & Body**Roycederm**$23.98**3,069 rev6mo ago](https://www.amazon.com/dp/B0GFFJZ7D8) [**Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz**Dermazen**$48.06**47 rev1y ago](https://www.amazon.com/dp/B0DTQKC96T) [**Dermazen MCT Scalp Moisturizer Hydrates Dry Flaky Itchy Scalp & Skin 4oz**Dermazen**$34.69**264 rev1y ago](https://www.amazon.com/dp/B0DBSWLKXV) [**Dermazen All-In-One Moisturizer Soothes Flaky Itchy Flare-Prone Skin 2oz**Dermazen**$39.61**146 rev3y ago](https://www.amazon.com/dp/B0C2RBFDQW) [**Dermazen Purifying Facial Cleanser Steroid-Free Malassezia-Safe | 4oz**Dermazen**$44.46**102 rev3y ago](https://www.amazon.com/dp/B0BW4VGXBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roycederm Seborrheic & Psoriasis Calming Serum: Clinically Inspired Care for Itch Dryness Redness & Flaking - Seborrheic Dermatitis & Psoriasis Scalp Treatment Suitable for Scalp Face & Body**Roycederm**$23.98**4.3★**▲ 157%**](https://www.amazon.com/dp/B0GFFJZ7D8) [**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$14.86**4.5★**▲ 22%**](https://www.amazon.com/dp/B07RBR9THT) [**Dermazen Nourishing Conditioner For Dry Flaky Dandruff-Prone Scalps 8oz**Dermazen**$48.06**4.6★**▲ 15%**](https://www.amazon.com/dp/B0DTQKC96T) [**Dermazen Calming Seborrheic Serum For Malassezia-Prone Scalp & Skin 4oz**Dermazen**$48.38**4.2★**▲ 11%**](https://www.amazon.com/dp/B0B8TGMSQX) [**Natures Way Organic MCT Oil Brain and Body Fuel* Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids 14 g Medium Chain Triglycerides per Serving Keto & Paleo Certified Non-GMO 16 Fl Oz**Nature's Way**$13.87**4.6★**— 7%**](https://www.amazon.com/dp/B0181U4TOI)
**~~View all trending →~~**
## **What buyers say about mct oil for scalp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, use it on my drink very healthy can add on your favorite beverage”*
**Moist/Dry**7%
*“Great moisturizer”*
**Efficiency**5%
*“Effective”*
**Soft Feel**4%
*“I feel like it makes my hair smooth”*
**Value For Money**4%
*“Worth the money”*
**Suitability Combination Skin**4%
*“I love how it makes my skin feel”*
**Allergies**4%
*“Best product for itchy scalp”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Smell**3%
*“Light scented”*
**Absorbency**3%
*“absorbs well”*
### **What buyers complain about **
**Allergies**9%
*“turn my skin badly red”*
**Smell**6%
*“Bad smell”*
**Functionality-Overall**6%
*“Did not work”*
**Acid Regulator/Stomach Ache Relief**5%
*“Upset stomach”*
**Leak-Proof**5%
*“Box was leaking”*
**Value For Money**5%
*“very expensive”*
**Ease Of Use**4%
*“Messy to pour”*
**Side Effects**4%
*“It caused dizziness just after 2 days of small doses”*
**Taste-Overall**3%
*“You can't really taste it when mixing it in”*
**Motor Power**2%
*“The pump on the bottle would not release to open”*
### **Top return reasons **
**Leak-Proof**40%
**Smell**8%
**Functionality-Overall**8%
**Motor Power**7%
**Oily/Greasy**7%
**Advertised Vs Actual Product**7%
**Moist/Dry**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is mct oil for scalp profitable to sell on Amazon United States?**
- The niche generates $636K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mct oil for scalp niche?**
- 4 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mct oil for scalp?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- **What does it cost to enter the mct oil for scalp niche?**
- Listings span $13.87–$55.42; the average listing price is $35.93 (sweet spot $15–$100). The average incumbent carries 7,607 reviews — the moat a new listing must climb.
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