---
title: "Maybelline Setting Spray — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-setting-spray"
last_updated: "2026-08-11T13:09:19.516Z"
locale: en
meta:
description: "Niche score 40/100 · $31K/yr market · 57K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $31K/yr market · 57K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maybelline Setting Spray — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **maybelline setting spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 91Conversion 61Competition 7Returns 99Price range 2Avg price 36Brand share 0Review moat 22Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+100.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,120.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$31K**
$31K/yr · 57K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$4.77–$15.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, maybelline setting spray is a $31K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maybelline setting spray market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$52K–$62K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE49% - L'Oreal Paris39% - Milani7% - Essence Cosmetics3% - Generic2%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +100.6% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maybelline-setting-spray/trend)
## **Top maybelline setting spray search terms**
- **maybelline setting spray**43K/yr+98.6%5.9% conv. - **maybelline lasting fix setting spray**9K/yr+146.8%6.5% conv. - **setting spray maybelline**5K/yr+45.4%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maybelline-setting-spray/search-terms)
## **Top maybelline setting spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$13K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAYBELLINE New York Facestudio Lasting Fix Makeup Setting Spray Matte Finish 3.4 fl. oz.**MAYBELLINE**$8.18**4.4★12,561 rev](https://www.amazon.com/dp/B07PGQDBWG) [2**LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz**L'Oreal Paris**$10.62**4.4★12,891 rev](https://www.amazon.com/dp/B0CZF2T7CK) [3**LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz**L'Oreal Paris**$15.17**4.4★12,891 rev](https://www.amazon.com/dp/B0FRV2SGGL) [4**Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz**Milani**$10.56**4.5★36,021 rev](https://www.amazon.com/dp/B01N9KIKZA) [5**Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count**MAYBELLINE**$8.99**4.6★2,388 rev](https://www.amazon.com/dp/B0DMQM25H9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Face~studio Lasting Fix Makeup Setting Spray Matte Finish Up to 16-Hour Wear 3.4 fl oz**Generic**$14.51**0 rev2mo ago](https://www.amazon.com/dp/B0GXQB4T2K) [**LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz**L'Oreal Paris**$15.17**12,891 rev8mo ago](https://www.amazon.com/dp/B0FRV2SGGL) [**Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count**MAYBELLINE**$8.99**2,388 rev1y ago](https://www.amazon.com/dp/B0DMQM25H9) [**essence | Fix & Last 18H Long-Lasting Makeup Fixing Spray | All-Day Hold & Smudge Proof | Vegan & Cruelty Free**Essence Cosmetics**$4.77**2,920 rev1y ago](https://www.amazon.com/dp/B0DLQH4PK1) [**LOreal Paris Infallible 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 1.76 oz**L'Oreal Paris**$10.62**12,891 rev2y ago](https://www.amazon.com/dp/B0CZF2T7CK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Face~studio Lasting Fix Makeup Setting Spray Matte Finish Up to 16-Hour Wear 3.4 fl oz**Generic**$14.51**0.0★**▲ 229%**](https://www.amazon.com/dp/B0GXQB4T2K) [**Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear Clear 1 Count**MAYBELLINE**$8.99**4.6★**▲ 83%**](https://www.amazon.com/dp/B0DMQM25H9) [**LOreal Paris Infallible XL 3-Second Setting Spray Mist Microfine Mist for up to 36HR Wear Clear 3.9 Oz**L'Oreal Paris**$15.17**4.4★**▲ 70%**](https://www.amazon.com/dp/B0FRV2SGGL) [**Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz**Milani**$10.56**4.5★**▲ 48%**](https://www.amazon.com/dp/B01N9KIKZA) [**essence | Fix & Last 18H Long-Lasting Makeup Fixing Spray | All-Day Hold & Smudge Proof | Vegan & Cruelty Free**Essence Cosmetics**$4.77**4.4★**— 9%**](https://www.amazon.com/dp/B0DLQH4PK1)
**~~View all trending →~~**
## **What buyers say about maybelline setting spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Awesome quality”*
**Value For Money**13%
*“Definitely worth the price”*
**Durability**9%
*“Holds VERY well”*
**Smell**5%
*“It smells soft”*
**Efficiency**4%
*“Works very well”*
**Suitability Combination Skin**4%
*“feels so good on your skin”*
**Moist/Dry**4%
*“Its very hydrating”*
**Weight Light**3%
*“it feels super lightweight on my face”*
**Advertised Vs Actual Product**3%
*“Item came exactly as pictured”*
**Adhesion/Stickiness**3%
*“or sticky”*
### **What buyers complain about **
**Smell**22%
*“Awful smell”*
**Adhesion/Stickiness**8%
*“Its not really sticky”*
**Size-Overall**6%
*“Bottle is very small”*
**Allergies**5%
*“Irritates Skin”*
**Moist/Dry**5%
*“It is not hydrating”*
**Functionality-Overall**4%
*“Doesnt do anything”*
**Durability**4%
*“after a few uses I broke out terribly”*
**Value For Money**3%
*“overpriced”*
**Oily/Greasy**2%
*“I find my skin gets very oily in less than half that time”*
**Suitability Dry Skin**2%
*“Not for dry skin”*
### **Top return reasons **
**Functionality-Overall**19%
**Adhesion/Stickiness**13%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Smell**5%
**Texture/Consistency-Overall**5%
**Value For Money**5%
**Oily/Greasy**4%
**Moist/Dry**3%
**Size-Overall**3%
## **Common questions**
- **Is maybelline setting spray profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +100.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the maybelline setting spray niche?**
- 5 brands and 41 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maybelline setting spray?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the maybelline setting spray niche?**
- Listings span $4.77–$15.17; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 10,120 reviews — the moat a new listing must climb.
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