---
title: "Maybelline Mineral Powder Foundation — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-mineral-powder-foundation"
last_updated: "2026-08-11T14:14:26.296Z"
locale: en
meta:
description: "Niche score 39/100 · $162K/yr market · 236K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $162K/yr market · 236K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maybelline Mineral Powder Foundation — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **maybelline mineral powder foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 58Competition 22Returns 97Price range 76Avg price 64Brand share 0Review moat 25Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.42–$46.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.70**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$162K**
$162K/yr · 236K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,893.15**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline mineral powder foundation is a $162K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maybelline mineral powder foundation market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$206K–$274K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena81% - COVERGIRL19%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -2.0% search growth over the last 90 days.
6K4KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maybelline-mineral-powder-foundation/trend)
## **Top maybelline mineral powder foundation search terms**
- **neutrogena mineral sheers powder foundation**44K/yr-7.4%3.6% conv. - **neutrogena powder foundation**38K/yr+3.3%2.7% conv. - **neutrogena powder**37K/yr+10.3%2.4% conv. - **neutrogena face powder**15K/yr+17.8%1.9% conv. - **covergirl loose powder**14K/yr+14.3%9.3% conv. - **neutrogena mineral powder**11K/yr+13.1%2.9% conv. - **cover girl loose powder**13K/yr+2.3%9.8% conv. - **covergirl clean invisible loose powder**11K/yr-9.4%17.2% conv. - **neutrogena loose powder foundation**7K/yr-7.9%6.2% conv. - **neutrogena foundation powder**7K/yr-6.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maybelline-mineral-powder-foundation/search-terms)
## **Top maybelline mineral powder foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$49K40%$65K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Nude 40 .19 oz**Neutrogena**$10.11**4.6★7,704 rev](https://www.amazon.com/dp/B00AOU5NVC) [2**Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Natural Beige 60 .19 oz**Neutrogena**$10.51**4.6★7,704 rev](https://www.amazon.com/dp/B00AOU7H6G) [3**Clean Invisible Loose Powder Translucent Light**COVERGIRL**$5.60**4.7★8,169 rev](https://www.amazon.com/dp/B0BBSTNF4T) [4**Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz**Neutrogena**$12.36**4.4★2,515 rev](https://www.amazon.com/dp/B075X191YL) [5**Neutrogena Mineral Sheers Loose Powder Makeup Foundation Lightweight Face Makeup Sheer to Medium Buildable Coverage Sensitive Skin Foundation with Vitamins A C & E Classical Ivory 10 .19 oz**Neutrogena**$10.70**4.6★7,704 rev](https://www.amazon.com/dp/B00AOUA3ZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Hydro Boost Translucent Loose Setting Powder with Purified Hyaluronic Acid for Smooth Skin Blurs Imperfections and Sets Makeup Lightweight Face Powder .44 oz**Neutrogena**$11.21**594 rev1y ago](https://www.amazon.com/dp/B0DMCQB732) [**Clean Invisible Loose Powder Translucent Light**COVERGIRL**$5.60**8,169 rev3y ago](https://www.amazon.com/dp/B0BBSTNF4T) [**Clean Invisible Loose Powder Translucent Fair**COVERGIRL**$5.42**8,169 rev3y ago](https://www.amazon.com/dp/B0BBST2FRF) [**Clean Invisible Loose Powder Translucent Medium**COVERGIRL**$5.57**8,169 rev3y ago](https://www.amazon.com/dp/B0BBSMWHWH) [**Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz**Neutrogena**$12.36**2,515 rev8y ago](https://www.amazon.com/dp/B075X191YL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Chestnut 135 . 38 oz**Neutrogena**$11.63**4.4★**▲ 109%**](https://www.amazon.com/dp/B075X1MLJL) [**Neutrogena SkinClearing Pressed Mineral Powder Compact for Acne Prone Skin Oil Absorbing Acne Makeup with Salicylic Acid helps to Cover Treat & Prevent Breakouts Honey 85 .38 oz**Neutrogena**$12.36**4.4★**▲ 98%**](https://www.amazon.com/dp/B075X191YL) [**Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Nude 40 .19 oz**Neutrogena**$10.11**4.6★**▲ 51%**](https://www.amazon.com/dp/B00AOU5NVC) [**Neutrogena Healthy Skin Pressed Makeup Powder Compact with Antioxidants & Pro Vitamin B5 Evens Tone Minimizes Shine & Conditions Light to Medium 30.34 oz (Pack of 2)**Neutrogena**$46.44**4.4★**▲ 49%**](https://www.amazon.com/dp/B00JZ02UVS) [**Neutrogena Mineral Sheers Lightweight Loose Powder Makeup Foundation with Vitamins A C & E Sheer to Medium Buildable Coverage Skin Tone Enhancer Face Redness Reducer Natural Beige 60 .19 oz**Neutrogena**$10.51**4.6★**▲ 48%**](https://www.amazon.com/dp/B00AOU7H6G)
**~~View all trending →~~**
## **What buyers say about maybelline mineral powder foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“This is a a good quality face powder that I have been using for years”*
**Value For Money**14%
*“Great value for money”*
**Coverage**12%
*“Great buildable coverage”*
**Suitability Combination Skin**7%
*“Feels great on my skin”*
**Color**7%
*“Beautiful color”*
**Weight Light**7%
*“Lightweight setting powder”*
**Soft Feel**4%
*“It makes my skin look soft”*
**Durability**4%
*“It doesn't break me out like other products”*
**Cleansing**3%
*“I love that its a clean make makeup”*
**Moist/Dry**2%
*“This actually keeps the skin hydrated”*
### **What buyers complain about **
**Color**13%
*“The color is horrible”*
**Moist/Dry**8%
*“Dried out my skin”*
**Product Condition**5%
*“Item appears to be used”*
**Coverage**5%
*“Too many chemicals if you want a pure natural coverage”*
**Ease Of Use**4%
*“Its not easy to use”*
**Thickness**4%
*“Its thick and even using a bamboo brush didnt help with application”*
**Ease Of Application**3%
*“not a great application”*
**Jamming/Clogging**3%
*“It can clog pores”*
**Animal Testing/Cruelty Free**3%
*“Stop funding animal cruelty”*
**Weight Light**3%
*“Light weight and does not seem to amplify fine lines”*
### **Top return reasons **
**Color**53%
**Advertised Vs Actual Product**11%
**Leak-Proof**4%
**Moist/Dry**3%
**Functionality-Overall**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**2%
**Coverage**2%
**Compactness**2%
**Weight Light**2%
## **Common questions**
- **Is maybelline mineral powder foundation profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 13 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the maybelline mineral powder foundation niche?**
- 2 brands and 76 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maybelline mineral powder foundation?**
- Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.6%.
- **What does it cost to enter the maybelline mineral powder foundation niche?**
- Listings span $5.42–$46.44; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 4,893 reviews — the moat a new listing must climb.
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