---
title: "Maybelline Lifter Liner — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-lifter-liner"
last_updated: "2026-08-11T10:37:26.949Z"
locale: en
meta:
description: "Niche score 34/100 · $75K/yr market · 185K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $75K/yr market · 185K searches/yr · $10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maybelline Lifter Liner — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **maybelline lifter liner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 14Conversion 49Competition 3Returns 90Price range 39Avg price 37Brand share 0Review moat 47Quality gap 82
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,804**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.02–$20.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.40**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$75K**
$75K/yr · 185K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline lifter liner is a $75K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maybelline lifter liner market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP84% - ColourPop8% - Revolution Skincare London4% - Too Faced4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -21.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maybelline-lifter-liner/trend)
## **Top maybelline lifter liner search terms**
- **nyx duck plump lip liner**60K/yr-27.2%2.9% conv. - **plumping lip liner**54K/yr-13.1%1.1% conv. - **nyx plumping lip liner**15K/yr-22.4%3.1% conv. - **duck plump lip liner**15K/yr-13.9%3.8% conv. - **lip liner plumper**14K/yr-17.4%1.5% conv. - **lip plumping liner**11K/yr-31.6%1.7% conv. - **lip plumper liner**9K/yr-30.6%1.2% conv. - **plump lip liner**3K/yr-12.8%1.4% conv. - **nyx lip plumping liner**3K/yr-30.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maybelline-lifter-liner/search-terms)
## **Top maybelline lifter liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$15K40%$30K60%$45K80%$60K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.20**4.2★3,090 rev](https://www.amazon.com/dp/B0DKKRZGNY) [2**ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)**ColourPop**$7.67**4.4★562 rev](https://www.amazon.com/dp/B0DG6WWW63) [3**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.18**4.2★3,090 rev](https://www.amazon.com/dp/B0DKK2V48H) [4**Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear**Revolution Skincare London**$6.02**3.9★421 rev](https://www.amazon.com/dp/B0DCZJX8V4) [5**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.58**4.2★3,090 rev](https://www.amazon.com/dp/B0DKKYTB7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.20**3,090 rev1y ago](https://www.amazon.com/dp/B0DKKRZGNY) [**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.18**3,090 rev1y ago](https://www.amazon.com/dp/B0DKK2V48H) [**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.58**3,090 rev1y ago](https://www.amazon.com/dp/B0DKKYTB7T) [**ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)**ColourPop**$7.67**562 rev1y ago](https://www.amazon.com/dp/B0DG6WWW63) [**Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear**Revolution Skincare London**$6.02**421 rev2y ago](https://www.amazon.com/dp/B0DCZJX8V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Dash Of Cocoa (Cocoa Brown Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.18**4.2★**▲ 258%**](https://www.amazon.com/dp/B0DKK2V48H) [**Revolution Beauty London Pout Bomb Plumping Lip Liner Long-Lasting Lip Shaper with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free Clear**Revolution Skincare London**$6.02**3.9★**▲ 16%**](https://www.amazon.com/dp/B0DCZJX8V4) [**ColourPop So Juicy Plumping Lip Liner with Peptides - Long Lasting Lip Liner for Visibly Plumped & Shaped Lips - Enriched with Smoothing Ceramides & Peppermint - ETA (0.01 oz)**ColourPop**$7.67**4.4★**— 2%**](https://www.amazon.com/dp/B0DG6WWW63) [**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Nude Flip (Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.20**4.2★**— 2%**](https://www.amazon.com/dp/B0DKKRZGNY) [**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Subtle Touch (Deep Nude Lip Liner)**NYX PROFESSIONAL MAKEUP**$9.58**4.2★**▼ 32%**](https://www.amazon.com/dp/B0DKKYTB7T)
**~~View all trending →~~**
## **What buyers say about maybelline lifter liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“The color is super cute”*
**Soft Feel**14%
*“It is very buttery - which is good”*
**Value For Money**8%
*“Worth trying”*
**Durability**8%
*“Lasts all day”*
**Quality-Overall**7%
*“It's a good quality long lasting liner with a slight tingle”*
**Ease Of Use**5%
*“Easy to use”*
**Suitability Combination Skin**4%
*“Fair skin girl with cool undertones”*
**Color Fading/Discoloration**4%
*“nice color that stays”*
**Shape/Style**4%
*“Incredible essential to add to any look”*
**Smudge Resistance**3%
*“It doesnt really smudge off”*
### **What buyers complain about **
**Color**29%
*“Does not work at all the color is like there is nothing there”*
**Value For Money**19%
*“Not worth the money”*
**Durability**18%
*“it doesnt seem to last”*
**Heating**7%
*“Too hot”*
**Ease Of Application**5%
*“The applicator is not my favorite since it led to the tip breaking”*
### **Top return reasons **
**Color**49%
**Advertised Vs Actual Product**10%
**Product Condition**6%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Moist/Dry**4%
**Durability**3%
**Adhesion/Stickiness**3%
**Dispensing Mechanism**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is maybelline lifter liner profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 6 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the maybelline lifter liner niche?**
- 4 brands and 6 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maybelline lifter liner?**
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 1.3%.
- **When does demand for maybelline lifter liner peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the maybelline lifter liner niche?**
- Listings span $6.02–$20.74; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.
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