---
title: "Search terms — maybelline eye makeup remover - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-eye-makeup-remover/search-terms"
last_updated: "2026-08-11T12:40:36.969Z"
locale: en
meta:
  description: "Niche score 45/100 · $1.6M/yr market · 610K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $1.6M/yr market · 610K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — maybelline eye makeup remover - Flapen"
---

# **maybelline eye makeup remover**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 88Growth 23Conversion 100Competition 15Returns 99Price range 45Avg price 41Brand share 0Review moat 12Quality gap 19

**Conversion**

**Incredible****23.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.6M**

$1.6M/yr · 610K searches

**Price range**

**Okay****$4.93–$23.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.91**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****28,009**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms