---
title: "Maybelline Eye Makeup Remover — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-eye-makeup-remover"
last_updated: "2026-08-11T13:11:02.381Z"
locale: en
meta:
description: "Niche score 45/100 · $1.6M/yr market · 610K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.6M/yr market · 610K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maybelline Eye Makeup Remover — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **maybelline eye makeup remover**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 88Growth 23Conversion 100Competition 15Returns 99Price range 45Avg price 41Brand share 0Review moat 12Quality gap 19
**Conversion**
**Incredible****23.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 610K searches
**Price range**
**Okay****$4.93–$23.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****28,009**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maybelline eye makeup remover is a $1.6M/yr Amazon United States market (610K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maybelline eye makeup remover market data**
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.4M–$1.6M**
- units × avg price
- **Conversion rate**
- **23.6%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena84% - Amazon Basics8% - MAYBELLINE8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maybelline-eye-makeup-remover/trend)
## **Top maybelline eye makeup remover search terms**
- **neutrogena makeup remover**255K/yr+4.5%18.3% conv. - **neutrogena eye makeup remover**95K/yr-18.2%22.8% conv. - **oil free eye makeup remover**48K/yr-7.0%17.5% conv. - **neutrogena oil free eye makeup remover**28K/yr+0.8%29.0% conv. - **maybelline eye makeup remover**45K/yr-27.1%12.7% conv. - **neutrogena eye makeup remover oil free**20K/yr+20.8%31.1% conv. - **neutrogena make up remover**14K/yr+52.9%16.4% conv. - **maybelline makeup remover**17K/yr-18.9%10.7% conv. - **oil-free eye makeup remover**6K/yr+961.3%23.9% conv. - **neutrogena makeup remover liquid**10K/yr-4.8%22.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maybelline-eye-makeup-remover/search-terms)
## **Top maybelline eye makeup remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$236K30%$471K45%$707K60%$943K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**4.7★22,439 rev](https://www.amazon.com/dp/B07T9JV956) [2**Neutrogena Makeup Remover Micellar Wipes for Face Daily Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 2 pack of 25 ct**Neutrogena**$9.51**4.8★120,538 rev](https://www.amazon.com/dp/B00U2VQZDS) [3**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz**Neutrogena**$4.93**4.6★7,650 rev](https://www.amazon.com/dp/B00027D0DU) [4**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Non-Greasy Makeup Remover Waterproof Mascara Remover Dermatologist & Ophthalmologist Tested 5.5 fl. oz**Neutrogena**$6.54**4.7★25,926 rev](https://www.amazon.com/dp/B000NWAOHE) [5**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★18,230 rev](https://www.amazon.com/dp/B07SS6LFRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Non-Greasy Makeup Remover Removes Waterproof Mascara Dermatologist & Ophthalmologist Tested 5.5 fl. oz 3 Pack**Neutrogena**$19.67**22,439 rev6y ago](https://www.amazon.com/dp/B088N4CB19) [**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**18,230 rev6y ago](https://www.amazon.com/dp/B07SS6LFRG) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**22,439 rev7y ago](https://www.amazon.com/dp/B07T9JV956) [**Neutrogena Makeup Remover Wipes for Face Daily Fragrance Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 2 pack of 25 ct**Neutrogena**$9.42**12,479 rev9y ago](https://www.amazon.com/dp/B0722L6H9C) [**Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free 20 ct**Neutrogena**$6.40**73,952 rev9y ago](https://www.amazon.com/dp/B07GKVBQDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Makeup Remover Wipes for Face Daily Fragrance Free Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth 2 pack of 25 ct**Neutrogena**$9.42**4.8★**▲ 61%**](https://www.amazon.com/dp/B0722L6H9C) [**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★**▲ 27%**](https://www.amazon.com/dp/B07SS6LFRG) [**Maybelline Expert Eyes Oil-Free Eye Makeup Remover For Washable Eye Makeup 2.3 fl. oz.**MAYBELLINE**$12.61**4.6★**▲ 11%**](https://www.amazon.com/dp/B0000531GV) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**4.7★**— 8%**](https://www.amazon.com/dp/B07T9JV956) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Non-Greasy Makeup Remover Removes Waterproof Mascara Dermatologist & Ophthalmologist Tested 5.5 fl. oz 3 Pack**Neutrogena**$19.67**4.7★**— 4%**](https://www.amazon.com/dp/B088N4CB19)
**~~View all trending →~~**
## **What buyers say about maybelline eye makeup remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Great stuff, and affordable”*
**Value For Money**9%
*“Excellent Value”*
**Ease Of Use**9%
*“Ease of use”*
**Ease Of Cleaning**8%
*“Great cleaner”*
**Cleansing**8%
*“Cleans well”*
**Soft Feel**7%
*“Smooth and soft on the face”*
**Efficiency**5%
*“It works very well”*
**Eyelash Quality**4%
*“Removes my mascara like a breeze”*
**Allergies**4%
*“No irritation”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Oily/Greasy**11%
*“Too Oily”*
**Value For Money**6%
*“Too expensive”*
**Allergies**6%
*“Makes skin irritated”*
**Smell**5%
*“Bad smell”*
**Ease Of Cleaning**4%
*“tiny wipes that dont work well”*
**Moist/Dry**4%
*“Its not really moisturizing”*
**Leak-Proof**4%
*“Product leaking”*
**Sensitivity-Overall**4%
*“Not for sensitive eyes”*
**Size-Overall**4%
*“Bottles are too small”*
**Water Resistance**4%
*“Seems like water”*
### **Top return reasons **
**Value For Money**16%
**Leak-Proof**12%
**Product Condition**12%
**Size-Overall**11%
**Advertised Vs Actual Product**9%
**Smell**9%
**Functionality-Overall**5%
**Oily/Greasy**4%
**Moist/Dry**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is maybelline eye makeup remover profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 11 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the maybelline eye makeup remover niche?**
- 3 brands and 89 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maybelline eye makeup remover?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Allergies. The return rate is 0.2%.
- **When does demand for maybelline eye makeup remover peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the maybelline eye makeup remover niche?**
- Listings span $4.93–$23.23; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 28,009 reviews — the moat a new listing must climb.
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