---
title: "Maybelline Brown Mascara — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maybelline-brown-mascara"
last_updated: "2026-08-11T13:15:28.491Z"
locale: en
meta:
description: "Niche score 35/100 · $67K/yr market · 68K searches/yr · $9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $67K/yr market · 68K searches/yr · $9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maybelline Brown Mascara — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **maybelline brown mascara**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 89Competition 22Returns 98Price range 0Avg price 28Brand share 0Review moat 0Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$67K**
$67K/yr · 68K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****77,532.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$6.18–$10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, maybelline brown mascara is a $67K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maybelline brown mascara market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE90% - L'Oreal Paris7% - COVERGIRL3%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -6.7% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maybelline-brown-mascara/trend)
## **Top maybelline brown mascara search terms**
- **maybelline brown mascara**17K/yr+8.3%6.8% conv. - **maybelline mascara brown**18K/yr-8.8%7.3% conv. - **brown mascara maybelline**10K/yr-4.2%6.7% conv. - **sky high mascara brown**9K/yr-17.7%10.8% conv. - **sky high brown mascara**6K/yr-5.8%12.4% conv. - **maybelline sky high mascara brown**6K/yr-23.2%12.5% conv. - **brown sky high mascara**3K/yr-17.3%15.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maybelline-brown-mascara/search-terms)
## **Top maybelline brown mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$40K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula True Brown 1 Count**MAYBELLINE**$10.06**4.5★185,759 rev](https://www.amazon.com/dp/B09VCXH9GF) [2**Maybelline Lash Sensational Washable Mascara Lengthening and Volumizing for a Full Fan Effect Brownish Black 1 Count**MAYBELLINE**$10.21**4.5★69,890 rev](https://www.amazon.com/dp/B00PFCSXP2) [3**LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking Smudging or Clumping Latte Brown 0.28 Fl Oz**L'Oreal Paris**$10.06**4.4★88,583 rev](https://www.amazon.com/dp/B0CYCN7FY1) [4**Maybelline Lash Sensational Sky High Washable Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Formula Very Black 1 Count**MAYBELLINE**$9.40**4.5★185,759 rev](https://www.amazon.com/dp/B08H4FSGDW) [5**Maybelline Great Lash Washable Mascara Makeup Volumizing Lash-Doubling Formula That Conditions As It Thickens Brownish Black 1 Count**MAYBELLINE**$6.18**4.5★1,136 rev](https://www.amazon.com/dp/B00008MOQF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline The Colossal Bubble Mascara Buildable Mascara Volume and Length Formula for Bold Separated Sleek Lashes Washable Formula Copper Brown 1 Count**MAYBELLINE**$10.71**8,900 rev2mo ago](https://www.amazon.com/dp/B0GSGXT62M) [**Maybelline Lash Sensational Body Washable Mascara Volume and Length Formula for 24HR Lash Lift Smudge and Clump-Resistant Brownish Black**MAYBELLINE**$10.92**1,150 rev7mo ago](https://www.amazon.com/dp/B0FR78MD4J) [**Maybelline The Colossal Bubble Washable Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Brownish Black 1 Count**MAYBELLINE**$9.64**8,900 rev1y ago](https://www.amazon.com/dp/B0F1BZJ58L) [**LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking Smudging or Clumping Latte Brown 0.28 Fl Oz**L'Oreal Paris**$10.06**88,583 rev2y ago](https://www.amazon.com/dp/B0CYCN7FY1) [**Maybelline Lash Sensational Sky High Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Washable Formula Burgundy Haze 1 Count**MAYBELLINE**$10.09**185,759 rev2y ago](https://www.amazon.com/dp/B0D1PH5J8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline The Colossal Bubble Mascara Buildable Mascara Volume and Length Formula for Bold Separated Sleek Lashes Washable Formula Copper Brown 1 Count**MAYBELLINE**$10.71**4.2★**▲ 319%**](https://www.amazon.com/dp/B0GSGXT62M) [**Maybelline Lash Sensational Sky High Mascara Makeup Volumizing Lengthening Defining Curling Multiplying Buildable Washable Formula Burgundy Haze 1 Count**MAYBELLINE**$10.09**4.5★**▲ 84%**](https://www.amazon.com/dp/B0D1PH5J8S) [**Maybelline Lash Sensational Body Washable Mascara Volume and Length Formula for 24HR Lash Lift Smudge and Clump-Resistant Brownish Black**MAYBELLINE**$10.92**4.4★**▲ 61%**](https://www.amazon.com/dp/B0FR78MD4J) [**Maybelline Great Lash BIG Washable Mascara Volumizing Thickening Lengthening Mascara Brownish Black 1 Count**MAYBELLINE**$6.37**4.4★**▲ 38%**](https://www.amazon.com/dp/B002HHDH5Y) [**Maybelline The Colossal Bubble Washable Mascara Buildable Mascara Volume and Length Formula for Bold Separated Lashes Brownish Black 1 Count**MAYBELLINE**$9.64**4.2★**▲ 13%**](https://www.amazon.com/dp/B0F1BZJ58L)
**~~View all trending →~~**
## **What buyers say about maybelline brown mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**36%
*“Great lash”*
**Color**15%
*“Good color”*
**Quality-Overall**6%
*“Great, consistent product”*
**Value For Money**5%
*“Great deal”*
**Smudge Resistance**4%
*“Does not smear”*
**Ease Of Use**3%
*“It is easy to use”*
**Advertised Vs Actual Product**2%
*“as described”*
**Ease Of Application**2%
*“The application is very versatile”*
**Durability**2%
*“this one stays on all day”*
**Water Resistance**2%
*“Waterproof is perfect and doesnt clump”*
### **What buyers complain about **
**Eyelash Quality**17%
*“My Eyelashes Broke Off”*
**Moist/Dry**9%
*“Dried up”*
**Thickness**5%
*“Comes out thick”*
**Color**5%
*“Not overly impressed with color”*
**Smudge Resistance**5%
*“Too much smudge”*
**Value For Money**4%
*“Waste of money”*
**Allergies**4%
*“Turns out that Im allergic to this”*
**Quality-Overall**3%
*“Check vendor for quality control”*
**Ease Of Use**3%
*“Difficult to remove”*
**Ease Of Application**3%
*“I dont like the applicator”*
### **Top return reasons **
**Color**28%
**Moist/Dry**16%
**Advertised Vs Actual Product**11%
**Water Resistance**10%
**Functionality-Overall**6%
**Eyeliner Quality**5%
**Product Condition**4%
**Eyelash Quality**3%
**Value For Money**2%
**Quality-Overall**2%
## **Common questions**
- **Is maybelline brown mascara profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the maybelline brown mascara niche?**
- 3 brands and 88 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maybelline brown mascara?**
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Thickness. The return rate is 0.4%.
- **When does demand for maybelline brown mascara peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the maybelline brown mascara niche?**
- Listings span $6.18–$10.92; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 77,533 reviews — the moat a new listing must climb.
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