---
title: "Mayar Lattafa Perfume — $553K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mayar-lattafa-perfume"
last_updated: "2026-08-09T21:36:01.838Z"
locale: en
meta:
description: "Niche score 52/100 · $553K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $553K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mayar Lattafa Perfume — $553K/yr Amazon US Niche (2026) - Flapen"
---
# **mayar lattafa perfume**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 62Growth 55Conversion 36Competition 18Returns 98Price range 69Avg price 95Brand share 0Review moat 56Quality gap 70
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$18.89–$136.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$553K**
$553K/yr · 453K searches
**Review moat**
**Good****1,249.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mayar lattafa perfume is a $553K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mayar lattafa perfume market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$633K–$844K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Lattafa65% - PHLUR32% - Bath & Body Works3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.
18K13KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mayar-lattafa-perfume/trend)
## **Top mayar lattafa perfume search terms**
- **mayar lattafa perfume**131K/yr+55.3%1.1% conv. - **phlur father figure**42K/yr+15.1%5.1% conv. - **father figure phlur**47K/yr+6.0%5.3% conv. - **lattafa mayar**30K/yr+54.6%2.2% conv. - **fig perfume**27K/yr+3.2%0.3% conv. - **mayar**23K/yr+23.6%1.2% conv. - **father figure perfume**22K/yr+2.9%5.4% conv. - **father figure**18K/yr+43.8%3.1% conv. - **guilty as fig bath and body works**19K/yr-12.1%2.7% conv. - **mayar natural intense**9K/yr+55.8%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mayar-lattafa-perfume/search-terms)
## **Top mayar lattafa perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$111K30%$166K40%$221K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Mayar Natural Intense Eau de Parfum Spray for Women 3.4 Ounce**Lattafa**$21.07**4.3★1,254 rev](https://www.amazon.com/dp/B0CQP7NVYJ) [2**PHLUR Father Figure Perfume for Women & Men 50 mL**PHLUR**$97.09**4.4★562 rev](https://www.amazon.com/dp/B0CFM81CVV) [3**PHLUR Father Figure Perfume for Women & Men 9.5 mL**PHLUR**$31.16**4.4★562 rev](https://www.amazon.com/dp/B0CFM9WP6R) [4**Lattafa Perfumes Mayar for Women Eau de Parfum Spray 3.4 Ounces / 100 ml**Lattafa**$25.49**4.5★4,890 rev](https://www.amazon.com/dp/B0B2MSX869) [5**Lattafa Mayar Cherry Intense for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.34**4.1★1,396 rev](https://www.amazon.com/dp/B0DNX1LKXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Father Figure Perfume for Women & Men 100 mL**PHLUR**$136.80**562 rev9mo ago](https://www.amazon.com/dp/B0FWJSC2HS) [**Lattafa Mayar Fruity Floral Sweet Amber All Over Spray Long-Lasting Fragrance for Women 5.07 Ounce / 150 ml**Lattafa**$18.89**117 rev1y ago](https://www.amazon.com/dp/B0FCMRNMB7) [**PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)**PHLUR**$37.16**491 rev1y ago](https://www.amazon.com/dp/B0DZ781VVZ) [**Lattafa Mayar & Mayar Natural Intense EDP Sprays 100ML (3.4 OZ) Long Lasting Floral Fruity Sweet Perfumes. (SUPREME BUNDLE)**Lattafa**$47.49**30 rev1y ago](https://www.amazon.com/dp/B0DPCYTYQ2) [**Lattafa Mayar Cherry Intense for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.34**1,396 rev1y ago](https://www.amazon.com/dp/B0DNX1LKXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Mayar Natural Intense Eau de Parfum Spray for Women 3.4 Ounce**Lattafa**$21.07**4.3★**▲ 101%**](https://www.amazon.com/dp/B0CQP7NVYJ) [**Lattafa Mayar & Mayar Natural Intense EDP Sprays 100ML (3.4 OZ) Long Lasting Floral Fruity Sweet Perfumes. (SUPREME BUNDLE)**Lattafa**$47.49**4.1★**▲ 77%**](https://www.amazon.com/dp/B0DPCYTYQ2) [**PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)**PHLUR**$37.16**4.3★**▲ 68%**](https://www.amazon.com/dp/B0DZ781VVZ) [**Lattafa Mayar Fruity Floral Sweet Amber All Over Spray Long-Lasting Fragrance for Women 5.07 Ounce / 150 ml**Lattafa**$18.89**4.2★**▲ 23%**](https://www.amazon.com/dp/B0FCMRNMB7) [**Lattafa Haya Eau de Parfum Spray for Women 3.4 Ounce**Lattafa**$26.23**4.5★**▲ 15%**](https://www.amazon.com/dp/B0BTQ693W6)
**~~View all trending →~~**
## **What buyers say about mayar lattafa perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Light scent”*
**Durability**4%
*“Muy bueno y durable”*
**Value For Money**3%
*“Worth the price”*
**Quality-Overall**2%
*“Excellent product”*
**Suitability Hot Weather**2%
*“Perfect for spring and summer”*
**Soft Feel**1%
*“Its the perfect balance of soft”*
**Moist/Dry**1%
*“dries down beautifully”*
**Size-Overall**1%
*“Its an amazing size for the price”*
**Color**1%
*“the color is beautiful”*
**Design-Overall**0%
*“The bottle is elegant”*
### **What buyers complain about **
**Smell**44%
*“the scent is extremely weak”*
**Durability**10%
*“even still it somehow managed to break open”*
**Size-Overall**4%
*“This is bigger than I was expecting”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**3%
*“Horrible ingredients”*
**Leak-Proof**3%
*“the bottle were peeling due to the leakage”*
**Moist/Dry**2%
*“The inside of the container was wet”*
**Ease Of Use**1%
*“Its impossible to get out the liquid”*
**Allergies**1%
*“Im allergic to it”*
**Functionality-Overall**1%
*“Dont work”*
### **Top return reasons **
**Smell**65%
**Functionality-Overall**13%
**Advertised Vs Actual Product**6%
**Durability**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Adhesion/Stickiness**2%
**Size-Overall**1%
**Residue**1%
**Value For Money**1%
## **Common questions**
- **Is mayar lattafa perfume profitable to sell on Amazon United States?**
- The niche generates $553K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mayar lattafa perfume niche?**
- 3 brands and 102 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mayar lattafa perfume?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.4%.
- **When does demand for mayar lattafa perfume peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mayar lattafa perfume niche?**
- Listings span $18.89–$136.80; the average listing price is $42.22 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.
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