---
title: "Mauve Lipstick — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mauve-lipstick"
last_updated: "2026-08-10T09:34:26.113Z"
locale: en
meta:
description: "Niche score 49/100 · $180K/yr market · 477K searches/yr · $8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $180K/yr market · 477K searches/yr · $8.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mauve Lipstick — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **mauve lipstick**
**Skip it**
A deep review moat (18,979 avg reviews) — this niche doesn't clear our bar today.
Market size 36Growth 23Conversion 55Competition 84Returns 95Price range 34Avg price 23Brand share 26Review moat 17Quality gap 60
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$180K**
$180K/yr · 477K searches
**Price range**
**Okay****$1.04–$22.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****18,979.16**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mauve lipstick is a $180K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mauve lipstick market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$163K–$204K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**205**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 63%
**Open market**
**9%**
- COVERGIRL60% - REVLON17% - wet n wild5% - L'Oreal Paris4% - MAYBELLINE3% - AVON2% - Open — no brand owns it (10 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mauve-lipstick/trend)
## **Top mauve lipstick search terms**
- **mauve lipstick**141K/yr-3.8%4.4% conv. - **covergirl lipstick**100K/yr-3.9%2.9% conv. - **covergirl outlast all day lip color**39K/yr+9.5%3.4% conv. - **cover girl lipstick**30K/yr+1.5%3.6% conv. - **covergirl lip**24K/yr+12.2%2.2% conv. - **covergirl outlast**23K/yr+13.1%2.3% conv. - **avon lipstick**21K/yr-1.7%0.6% conv. - **cover girl lipstick long lasting**42K/yr-50.9%2.9% conv. - **cover girl lip**11K/yr+17.0%2.2% conv. - **mauve matte lipstick**10K/yr+3.4%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mauve-lipstick/search-terms)
## **Top mauve lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERGIRL Continuous Color Lipstick Rose Quartz 415 .13 oz (packaging may vary)**COVERGIRL**$5.68**4.6★12,555 rev](https://www.amazon.com/dp/B00178I6O6) [2**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 764 On the Mauve 0.15 oz**REVLON**$6.14**4.6★41,262 rev](https://www.amazon.com/dp/B07XTTHXND) [3**COVERGIRL Outlast All-Day Lip Color With Topcoat 621 Natural Blush**COVERGIRL**$7.90**4.5★30,229 rev](https://www.amazon.com/dp/B00J2AP9X2) [4**Covergirl Outlast All-Day Lip Color with Moisturizing Topcoat New Neutrals Shade Collection Good Mauve Pack of 1**COVERGIRL**$8.32**4.7★1,843 rev](https://www.amazon.com/dp/B08Q1L93C3) [5**COVERGIRL Outlast All-Day Lip Color Custom Nudes 960 Universal Nude**COVERGIRL**$8.28**4.5★30,229 rev](https://www.amazon.com/dp/B07JNDJ9FK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COVERGIRL Clean Fresh Squishy Glaze Lip Butter Balm Flavored Non-Sticky with Vitamin E & Shea Butter 140 Toasted Vanilla (Sheer Beige)**COVERGIRL**$10.11**485 rev9mo ago](https://www.amazon.com/dp/B0FJNSG92H) [**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 007 Glazed Mauve 0.11 oz**REVLON**$8.71**6,487 rev1y ago](https://www.amazon.com/dp/B0DHYCZFSS) [**CoverGirl Clean Lip Color Romance Mauve Satin Finish Squalane Avocado & Aloe Carmine-Free Non-Drying 0.12oz**COVERGIRL**$6.39**1,199 rev2y ago](https://www.amazon.com/dp/B0CV6317NS) [**Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz**REVLON**$8.05**13,113 rev3y ago](https://www.amazon.com/dp/B0BHKFXXL8) [**CoverGirl Clean Fresh Tinted Lip Balm Vegan Formula Hydrating Natural Finish Bliss You Berry 1 Count**COVERGIRL**$5.74**11,585 rev4y ago](https://www.amazon.com/dp/B09LB91W1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COVERGIRL Continuous Color Lipstick Sugar Almond 010 0.13 oz (packaging may vary)**COVERGIRL**$5.80**4.6★**▲ 70%**](https://www.amazon.com/dp/B001KYQN4M) [**COVERGIRL Outlast AllDay Lip Color with Moisturizing Topcoat New Neutrals Shade Collection 120 Dusty Blush 1 Count**COVERGIRL**$8.35**4.5★**▲ 70%**](https://www.amazon.com/dp/B08L8W5FHT) [**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Bust-Ed (Purple Mauve)**NYX PROFESSIONAL MAKEUP**$9.13**4.4★**▲ 57%**](https://www.amazon.com/dp/B08WBMJQJZ) [**COVERGIRL Clean Fresh Squishy Glaze Lip Butter Balm Flavored Non-Sticky with Vitamin E & Shea Butter 140 Toasted Vanilla (Sheer Beige)**COVERGIRL**$10.11**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FJNSG92H) [**COVERGIRL Outlast All-Day Lip Color With Topcoat 559 Plum Berry**COVERGIRL**$8.20**4.5★**▲ 43%**](https://www.amazon.com/dp/B00J2APPR2)
**~~View all trending →~~**
## **What buyers say about mauve lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Color match”*
**Soft Feel**7%
*“Buttery smooth”*
**Moist/Dry**7%
*“Very moisturizing”*
**Value For Money**6%
*“Great value”*
**Quality-Overall**5%
*“Excellent product”*
**Durability**5%
*“Good durability”*
**Ease Of Application**2%
*“Easy to apply”*
**Texture/Consistency-Overall**2%
*“smooth texture”*
**Brightness/Shine/Glow**2%
*“with shine”*
**Smell**2%
*“The smell is fruity”*
### **What buyers complain about **
**Color**24%
*“Awful color”*
**Moist/Dry**11%
*“Dried up”*
**Durability**10%
*“Breaks off easily”*
**Smell**6%
*“Smell is unpleasant”*
**Advertised Vs Actual Product**4%
*“Misleading description”*
**Value For Money**3%
*“Kind of expensive”*
**Quality-Overall**3%
*“Bad quality control”*
**Adhesion/Stickiness**2%
*“The adhesive was so strong that it was almost impossible to peel off without damaging the product”*
**Product Condition**1%
*“Used product”*
**Size-Overall**1%
*“Small tube”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**10%
**Moist/Dry**5%
**Product Condition**3%
**Smell**3%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
**Texture/Consistency-Overall**1%
**Durability**1%
**Value For Money**1%
## **Common questions**
- **Is mauve lipstick profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 74 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mauve lipstick niche?**
- 16 brands and 205 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mauve lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **When does demand for mauve lipstick peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the mauve lipstick niche?**
- Listings span $1.04–$22.19; the average listing price is $8.15 (sweet spot $15–$100). The average incumbent carries 18,979 reviews — the moat a new listing must climb.
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