---
title: "Mattifying Primer for Oily Skin — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mattifying-primer-for-oily-skin"
last_updated: "2026-08-11T12:27:29.433Z"
locale: en
meta:
description: "Niche score 58/100 · $117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mattifying Primer for Oily Skin — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **mattifying primer for oily skin**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 17Conversion 59Competition 77Returns 95Price range 82Avg price 86Brand share 89Review moat 22Quality gap 57
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.34–$63.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 118K searches
**Review moat**
**Bad****10,393.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mattifying primer for oily skin is a $117K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mattifying primer for oily skin market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$98K–$117K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**46%**
Top 20: 91%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**48%**
- L'Oreal Paris10% - IT Cosmetics10% - TOUCH IN SOL9% - Elizabeth Mott9% - Smashbox7% - e.l.f.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mattifying-primer-for-oily-skin/trend)
## **Top mattifying primer for oily skin search terms**
- **tinted primer**22K/yr+0.9%2.3% conv. - **pore filler for large pores**14K/yr-26.1%5.1% conv. - **tinted primer for mature skin**8K/yr-26.2%3.6% conv. - **it cosmetics primer**8K/yr+8.8%10.7% conv. - **no pore primer**10K/yr-37.4%9.5% conv. - **pore blur**6K/yr-5.5%3.9% conv. - **blur makeup**5K/yr-13.0%1.5% conv. - **blurring makeup**5K/yr-12.0%1.0% conv. - **armani primer**4K/yr+23.3%1.6% conv. - **poreless**5K/yr-14.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mattifying-primer-for-oily-skin/search-terms)
## **Top mattifying primer for oily skin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)**TOUCH IN SOL**$13.63**4.3★13,500 rev](https://www.amazon.com/dp/B00BR3VPLC) [2**Elizabeth Mott Thank Me Later Blurring Face Primer SPF 30 Lightweight Hydrating Makeup Primer - Smooths Fine Lines & Wrinkles for a Soft-Focus Finish Mineral-Based Cruelty-Free Formula 30g**Elizabeth Mott**$16.63**4.3★22,131 rev](https://www.amazon.com/dp/B096Z1945V) [3**IT Cosmetics Your Skin But Better Makeup Primer+ - Extends Makeup Wear Hydrates Skin Refines the Look of Pores - With Glycerin Bark Extract & Ginger Root Extract - Oil-Free Formula - 1 fl oz**IT Cosmetics**$37.39**4.5★1,197 rev](https://www.amazon.com/dp/B08217L7MT) [4**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4.5★4,429 rev](https://www.amazon.com/dp/B09WYT4QTJ) [5**LOreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores**L'Oreal Paris**$10.75**4.3★15,283 rev](https://www.amazon.com/dp/B08GR6FPZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Warmglow (0.5 oz)**Saie**$16.78**3,353 rev1y ago](https://www.amazon.com/dp/B0DV5SMSKK) [**3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin**Xiuxixu**$7.46**4,325 rev1y ago](https://www.amazon.com/dp/B0DS59NCXD) [**L.A. Girl Instant Finish Tinted Primer Medium Beige GFP777**L.A. Girl**$9.26**26 rev1y ago](https://www.amazon.com/dp/B0DHHVJD43) [**e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free**e.l.f.**$10.27**4,495 rev2y ago](https://www.amazon.com/dp/B0C7WQ9GG5) [**bareMinerals Hydrate & Glow Gel Face Primer Vegan Cruelty-Free & Dermatologist-Tested**bareMinerals**$27.88**345 rev3y ago](https://www.amazon.com/dp/B0BWPWXZ11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**bareMinerals Hydrate & Glow Gel Face Primer Vegan Cruelty-Free & Dermatologist-Tested**bareMinerals**$27.88**4.7★**▲ 269%**](https://www.amazon.com/dp/B0BWPWXZ11) [**LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow For Face and Body 902 Light 1.35 fl oz**L'Oreal Paris**$12.83**4.6★**▲ 68%**](https://www.amazon.com/dp/B074PTZCNW) [**Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz**MAYBELLINE**$7.70**4.5★**▲ 66%**](https://www.amazon.com/dp/B008C13146) [**L.A. Girl Instant Finish Tinted Primer Medium Beige GFP777**L.A. Girl**$9.26**4.0★**▲ 50%**](https://www.amazon.com/dp/B0DHHVJD43) [**Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Warmglow (0.5 oz)**Saie**$16.78**4.5★**▲ 34%**](https://www.amazon.com/dp/B0DV5SMSKK)
**~~View all trending →~~**
## **Common questions**
- **Is mattifying primer for oily skin profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 54 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mattifying primer for oily skin niche?**
- 33 brands and 232 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **When does demand for mattifying primer for oily skin peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the mattifying primer for oily skin niche?**
- Listings span $5.34–$63.79; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 10,394 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)