---
title: "Matte Pomade — $271K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matte-pomade"
last_updated: "2026-08-11T12:13:43.442Z"
locale: en
meta:
description: "Niche score 48/100 · $271K/yr market · 113K searches/yr · $16.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $271K/yr market · 113K searches/yr · $16.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matte Pomade — $271K/yr Amazon US Niche (2026) - Flapen"
---
# **matte pomade**
**Skip it**
A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 28Conversion 96Competition 18Returns 97Price range 65Avg price 79Brand share 27Review moat 23Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.74**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.05–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$271K**
$271K/yr · 113K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,055.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, matte pomade is a $271K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte pomade market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$209K–$251K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**7%**
- Suavecito61% - REUZEL11% - STMNT7% - Layrite6% - Old Spice5% - Crownnaturally5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
10K6KPrime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/matte-pomade/trend)
## **Top matte pomade search terms**
- **matte pomade**39K/yr+1.0%6.4% conv. - **suavecito matte pomade**18K/yr+37.1%18.0% conv. - **matte pomade for men**18K/yr-5.1%6.8% conv. - **pomade matte**14K/yr-2.8%7.8% conv. - **suavecito pomade matte**7K/yr-19.1%19.7% conv. - **suavecito matte**5K/yr+8.8%18.5% conv. - **mens pomade matte**6K/yr-28.7%6.7% conv. - **mens hair pomade matte**4K/yr+23.3%6.0% conv. - **pomade for men matte**3K/yr-28.1%10.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/matte-pomade/search-terms)
## **Top matte pomade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$41K30%$81K45%$122K60%$162K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suavecito Pomade Matte (No Shine) Formula 4 oz 1 Pack - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles**Suavecito**$15.04**4.6★12,059 rev](https://www.amazon.com/dp/B06WGRLTCV) [2**Suavecito Pomade Matte (Shine-Free) Formula 4 oz 2 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles**Suavecito**$27.96**4.6★12,059 rev](https://www.amazon.com/dp/B0773GVBHX) [3**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**4.6★6,345 rev](https://www.amazon.com/dp/B0DXRP2D97) [4**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**4.5★2,815 rev](https://www.amazon.com/dp/B08DBHTXGW) [5**Layrite Natural Matte Cream Basic White Mild Cream Soda 4.25 Ounce**Layrite**$24.51**4.7★9,286 rev](https://www.amazon.com/dp/B01GIW9842)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**3,845 rev5mo ago](https://www.amazon.com/dp/B0G67LB2P2) [**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**6,345 rev1y ago](https://www.amazon.com/dp/B0DXRP2D97) [**REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.96**6,763 rev1y ago](https://www.amazon.com/dp/B0DXQV2RPH) [**CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type**Crownnaturally**$8.05**792 rev2y ago](https://www.amazon.com/dp/B0CTK4CS8P) [**Suavecito Pomade Matte (Shine-Free) Formula 5 oz 1 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles**Suavecito**$17.23**12,059 rev4y ago](https://www.amazon.com/dp/B09B4JP7F6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz**Old Spice**$9.28**4.5★**▲ 113%**](https://www.amazon.com/dp/B0G67LB2P2) [**CNNY Mens Hair Styling Clay 3.53 oz Firm Hold Matte Finish Hair Clay with Natural Ingredients Add Volume & Texture Premium Mens Hair Type**Crownnaturally**$8.05**4.4★**▲ 38%**](https://www.amazon.com/dp/B0CTK4CS8P) [**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**4.5★**▲ 26%**](https://www.amazon.com/dp/B08DBHTXGW) [**Suavecito Pomade Matte (Shine-Free) Formula 4 oz 2 Pack - Medium Hold Hair Pomade For Men - Low Shine Matte Hair Paste For Natural Texture Hairstyles**Suavecito**$27.96**4.6★**▲ 22%**](https://www.amazon.com/dp/B0773GVBHX) [**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**4.6★**— 2%**](https://www.amazon.com/dp/B0DXRP2D97)
**~~View all trending →~~**
## **What buyers say about matte pomade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Lightly scented”*
**Quality-Overall**13%
*“Good quality”*
**Value For Money**6%
*“Worth it overall”*
**Hair Styling**6%
*“styles it great”*
**Durability**5%
*“It lasts all day and is durable”*
**Ease Of Use**4%
*“Easy to use”*
**Texture/Consistency-Overall**4%
*“I love the texture”*
**Advertised Vs Actual Product**3%
*“Exactly what I was looking for”*
**Oily/Greasy**3%
*“Its non-greasy and easy to use”*
**Suitability Straight Hair**2%
*“My hair looks good every time i use it”*
### **What buyers complain about **
**Smell**18%
*“Does not smell good”*
**Hair Related**7%
*“just makes hair worse”*
**Adhesion/Stickiness**5%
*“stickiness is minimal”*
**Value For Money**3%
*“A bit more expensive”*
**Brightness/Shine/Glow**3%
*“not be shiny”*
**Oily/Greasy**3%
*“a small amount made my hair look greasy”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Moist/Dry**2%
*“I didn't find that the pomade was moisturizing”*
**Size-Overall**2%
*“The made the package bigger for some anti-end-user reason”*
**Thickness**2%
*“Oily not thick enough looks”*
### **Top return reasons **
**Smell**17%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Suitability Short Hair**7%
**Texture/Consistency-Overall**7%
**Adhesion/Stickiness**6%
**Size-Overall**6%
**Product Condition**4%
**Moist/Dry**3%
**Strength**3%
## **Common questions**
- **Is matte pomade profitable to sell on Amazon United States?**
- The niche generates $271K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the matte pomade niche?**
- 8 brands and 33 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in matte pomade?**
- Top complaints mined from reviews: Smell, Hair Related, Adhesion/Stickiness. The return rate is 0.5%.
- **When does demand for matte pomade peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the matte pomade niche?**
- Listings span $8.05–$27.96; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 7,056 reviews — the moat a new listing must climb.
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