[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-matte-paste":3,"research-sidebar-rollups":580},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":83,"demand":88,"seasonality":268,"brandShare":281,"products":285,"feedback":342,"searchTerms":497,"related":546,"lastUpdated":35},"a9d830be-f892-431e-bb7b-7c746a06c5f8","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":21,"brandCountYearAgo":21,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":30,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":30},1551126,429789,1.6187,0.118,0.1576,0.9625,1,4.48,1139,22.9,21.11,23.99,6,80000,0.0072,0,"matte paste","matte-paste","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmatte-paste","Clays","2026-07-14T12:37:17.676105+00:00",4,[],79,60000,10000,12500,1374000,1832000,62,147,{"score":47,"verdict":48,"components":49},56,"launch",[50,55,58,62,65,67,70,75,78,81],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",87,0.15,1551125.69,{"key":56,"score":57,"weight":53,"raw":18},"growth",40,{"key":59,"score":60,"weight":61,"raw":19},"conversion",97,0.1,{"key":63,"score":64,"weight":53,"raw":20},"competition",3,{"key":66,"score":30,"weight":61,"raw":21},"brandShare",{"key":68,"score":69,"weight":61,"raw":22},"qualityGap",45,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",59,0.05,1138.67,{"key":76,"score":77,"weight":61,"raw":29},"returns",96,{"key":79,"score":80,"weight":73,"raw":24},"avgPrice",95,{"key":82,"score":80,"weight":73,"raw":21},"priceRange",{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":267},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264],{"week":91,"volume":92},"2025-06-01",990,{"week":94,"volume":95},"2025-06-08",5001,{"week":97,"volume":98},"2025-06-15",4565,{"week":100,"volume":101},"2025-06-22",4962,{"week":103,"volume":104},"2025-06-29",4867,{"week":106,"volume":107},"2025-07-06",4726,{"week":109,"volume":110},"2025-07-13",7429,{"week":112,"volume":113},"2025-07-20",5321,{"week":115,"volume":116},"2025-07-27",5995,{"week":118,"volume":119},"2025-08-03",6412,{"week":121,"volume":122},"2025-08-10",6905,{"week":124,"volume":125},"2025-08-17",6980,{"week":127,"volume":128},"2025-08-24",7006,{"week":130,"volume":131},"2025-08-31",6924,{"week":133,"volume":134},"2025-09-07",6375,{"week":136,"volume":137},"2025-09-14",6295,{"week":139,"volume":140},"2025-09-21",6627,{"week":142,"volume":143},"2025-09-28",6551,{"week":145,"volume":146},"2025-10-05",6662,{"week":148,"volume":149},"2025-10-12",8467,{"week":151,"volume":152},"2025-10-19",7050,{"week":154,"volume":155},"2025-10-26",6362,{"week":157,"volume":158},"2025-11-02",6852,{"week":160,"volume":161},"2025-11-09",7783,{"week":163,"volume":164},"2025-11-16",7968,{"week":166,"volume":167},"2025-11-23",8848,{"week":169,"volume":170},"2025-11-30",10157,{"week":172,"volume":173},"2025-12-07",10330,{"week":175,"volume":176},"2025-12-14",9970,{"week":178,"volume":179},"2025-12-21",10935,{"week":181,"volume":182},"2025-12-28",7784,{"week":184,"volume":185},"2026-01-04",7434,{"week":187,"volume":188},"2026-01-11",7943,{"week":190,"volume":191},"2026-01-18",8406,{"week":193,"volume":194},"2026-01-25",8004,{"week":196,"volume":197},"2026-02-01",7316,{"week":199,"volume":200},"2026-02-08",8258,{"week":202,"volume":203},"2026-02-15",8115,{"week":205,"volume":206},"2026-02-22",8072,{"week":208,"volume":209},"2026-03-01",9122,{"week":211,"volume":212},"2026-03-08",9134,{"week":214,"volume":215},"2026-03-15",8523,{"week":217,"volume":218},"2026-03-22",9197,{"week":220,"volume":221},"2026-03-29",8323,{"week":223,"volume":224},"2026-04-05",8946,{"week":226,"volume":227},"2026-04-12",8998,{"week":229,"volume":230},"2026-04-19",9856,{"week":232,"volume":233},"2026-04-26",9841,{"week":235,"volume":236},"2026-05-03",10389,{"week":238,"volume":239},"2026-05-10",9890,{"week":241,"volume":242},"2026-05-17",9978,{"week":244,"volume":245},"2026-05-24",9424,{"week":247,"volume":248},"2026-05-31",8898,{"week":250,"volume":251},"2026-06-07",9082,{"week":253,"volume":254},"2026-06-14",8636,{"week":256,"volume":257},"2026-06-21",8656,{"week":259,"volume":260},"2026-06-28",12010,{"week":262,"volume":263},"2026-07-05",8398,{"week":265,"volume":266},"2026-07-12",8381,false,[269,270,271,272,273,274,275,276,277,278,279,280],1.014122518812361,1.0132930229338848,1.130641166788153,1.2008867062200295,1.2398793932459353,0.8333101415754678,0.8560822848375652,0.8735740133108674,0.824646517955828,0.910563148753377,1.061958908050328,1.2448499877792656,{"top":282,"otherBrandCount":30,"otherClickShare":30},[283],{"brand":284,"clickShare":21},"STMNT",[286,296,305,314,323,332],{"asin":287,"title":288,"brand":284,"imageUrl":289,"price":26,"rating":290,"reviews":291,"clickShare90":292,"clickShare360":293,"launchDate":294,"amazonUrl":295},"B08DBHTXGW","STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31j2BCiJykL.jpg",4.5,2815,0.7256,0.6929,"2020-08-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DBHTXGW",{"asin":297,"title":298,"brand":284,"imageUrl":299,"price":300,"rating":290,"reviews":301,"clickShare90":302,"clickShare360":303,"launchDate":294,"amazonUrl":304},"B08DBGZYSL","STMNT Grooming Goods Shine Paste 3.38 oz | Natural Shine Finish | Strong Control | Non-Greasy Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PeOmH0FPL.jpg",23.69,950,0.0962,0.0917,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DBGZYSL",{"asin":306,"title":307,"brand":284,"imageUrl":308,"price":309,"rating":310,"reviews":311,"clickShare90":73,"clickShare360":312,"launchDate":294,"amazonUrl":313},"B08FS4VD23","STMNT Grooming Goods Fiber Pomade 3.38 oz | Semi-Matte Finish | Strong Control | Easy To Wash Out","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xrzwllqiL.jpg",23.56,4.4,884,0.0737,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FS4VD23",{"asin":315,"title":316,"brand":284,"imageUrl":317,"price":300,"rating":318,"reviews":319,"clickShare90":320,"clickShare360":321,"launchDate":294,"amazonUrl":322},"B08DBW8FR9","STMNT Grooming Goods Dry Clay 3.38 oz | Extra Matte Finish | Super Strong Control | Easy to Wash Out","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+3mRFg+RL.jpg",4.3,1010,0.047,0.0521,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DBW8FR9",{"asin":324,"title":325,"brand":284,"imageUrl":326,"price":25,"rating":327,"reviews":328,"clickShare90":329,"clickShare360":330,"launchDate":294,"amazonUrl":331},"B08DBR8B2G","STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Fs37fpqWS.jpg",4.6,645,0.0437,0.0452,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DBR8B2G",{"asin":333,"title":334,"brand":284,"imageUrl":335,"price":336,"rating":327,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0C7C67LDZ","STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HsaLKX8YL.jpg",21.36,528,0.0375,0.0444,"2023-08-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C7C67LDZ",{"love":343,"hate":413,"returnReasons":474},[344,351,358,365,372,379,386,393,400,406],{"topic":345,"percentOfMentions":346,"verbatims":347},"Smell",0.2664,[348,349,350],"For me its the best smelling hair cream","The scent is strong","Great smell",{"topic":352,"percentOfMentions":353,"verbatims":354},"Quality-Overall",0.1193,[355,356,357],"Great quality product for anyone looking for a reliable styling pomade","Excellent product","Good quality",{"topic":359,"percentOfMentions":360,"verbatims":361},"Hair Styling",0.0655,[362,363,364],"Keeping ya stylish","Great hair hold","Best Ive found for style and go",{"topic":366,"percentOfMentions":367,"verbatims":368},"Texture\u002FConsistency-Overall",0.061399999999999996,[369,370,371],"The texture applies really smoothly","Almost-Perfect Texture and Hold, Overwhelming Smell","Great texture",{"topic":373,"percentOfMentions":374,"verbatims":375},"Durability",0.0583,[376,377,378],"Lasts all day","Holds well","longevity is great",{"topic":380,"percentOfMentions":381,"verbatims":382},"Ease Of Use",0.0393,[383,384,385],"easy to use","- Easy to apply","I also really like how easy it is to work through my hair",{"topic":387,"percentOfMentions":388,"verbatims":389},"Moist\u002FDry",0.0382,[390,391,392],"keeps my hair moisturized","Dries quickly","Maintains Moisture",{"topic":394,"percentOfMentions":395,"verbatims":396},"Suitability Straight Hair",0.0327,[397,398,399],"Great strength, and works amazing for my straight hair","Ideal for straight hair to get the perfect messy textured look","Best hair product I have ever used",{"topic":401,"percentOfMentions":395,"verbatims":402},"Advertised Vs Actual Product",[403,404,405],"This is exactly what Ive been looking for","Does the job","As described",{"topic":407,"percentOfMentions":408,"verbatims":409},"Suitability Curly Hair",0.0302,[410,411,412],"Best curl cream","Great curls","Great Scent & Great for Curly Hair",[414,420,427,434,440,446,452,458,465,470],{"topic":345,"percentOfMentions":415,"verbatims":416},0.1905,[417,418,419],"the smell is way too strong","the smell is really strong and musky","It smells pretty bad",{"topic":421,"percentOfMentions":422,"verbatims":423},"Adhesion\u002FStickiness",0.068,[424,425,426],"It didnt hold and felt sticky on my sons hair","Hair is sticky all day","unruly to the point of it just sticking straight up",{"topic":428,"percentOfMentions":429,"verbatims":430},"Brightness\u002FShine\u002FGlow",0.047599999999999996,[431,432,433],"It had no hold or a lot of shine","No shine","No shine which is what i prefer",{"topic":435,"percentOfMentions":429,"verbatims":436},"Value For Money",[437,438,439],"Its a little pricey","It is expensive","the increased price",{"topic":441,"percentOfMentions":442,"verbatims":443},"Hair Related",0.0449,[444,445,425],"one star off cause it doesnt really give my hair volume","Stick on the hair",{"topic":352,"percentOfMentions":447,"verbatims":448},0.0408,[449,450,451],"Unclear to me why the reviews on this are so high","Absurd price for such low quality product","Bad quality",{"topic":387,"percentOfMentions":453,"verbatims":454},0.034,[455,456,457],"Dries out hair","was very drying","IT ALWAYS COME DRY",{"topic":459,"percentOfMentions":460,"verbatims":461},"Ease Of Cleaning",0.023799999999999998,[462,463,464],"You cant clean it easy I will not recommend","it wont rinse out with just water","Tough to wash out if you use too much",{"topic":466,"percentOfMentions":460,"verbatims":467},"Suitability Short Hair",[455,468,469],"Do not use for Asian hair","This product constantly tangled my hair and was extremely sticky and tough, not in a good way",{"topic":380,"percentOfMentions":471,"verbatims":472},0.0204,[473],"Hard",[475,477,479,480,483,485,487,490,492,494],{"reason":345,"pct":476},0.20800000000000002,{"reason":401,"pct":478},0.09949999999999999,{"reason":466,"pct":303},{"reason":481,"pct":482},"Functionality-Overall",0.08220000000000001,{"reason":421,"pct":484},0.0687,{"reason":366,"pct":486},0.059500000000000004,{"reason":488,"pct":489},"Product Condition",0.0518,{"reason":435,"pct":491},0.0362,{"reason":387,"pct":493},0.033,{"reason":495,"pct":496},"Defective Material\u002FParts",0.0262,[498,503,508,513,517,522,527,531,536,541],{"term":499,"volume":500,"growthQoq":501,"conversionRate":502},"stmnt matte paste",118532,0.2435,0.2177,{"term":504,"volume":505,"growthQoq":506,"conversionRate":507},"stmnt",81705,0.1436,0.0967,{"term":509,"volume":510,"growthQoq":511,"conversionRate":512},"stmt matte paste",21387,0.288,0.2301,{"term":31,"volume":514,"growthQoq":515,"conversionRate":516},23774,0.0902,0.0426,{"term":518,"volume":519,"growthQoq":520,"conversionRate":521},"statement",25471,0.0409,0.0173,{"term":523,"volume":524,"growthQoq":525,"conversionRate":526},"stmt",23127,0.115,0.0563,{"term":528,"volume":529,"growthQoq":530,"conversionRate":408},"matte hair paste",19594,0.0303,{"term":532,"volume":533,"growthQoq":534,"conversionRate":535},"matte paste hair men",16739,0.1019,0.0722,{"term":537,"volume":538,"growthQoq":539,"conversionRate":540},"statement matte paste",15458,0.2711,0.2122,{"term":542,"volume":543,"growthQoq":544,"conversionRate":545},"stmnt grooming goods",19541,-0.0794,0.0874,[547,554,559,564,569,574],{"title":548,"href":549,"score":550,"verdict":551,"marketSize":552,"growth90":553},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":555,"href":556,"score":550,"verdict":551,"marketSize":557,"growth90":558},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":560,"href":561,"score":550,"verdict":48,"marketSize":562,"growth90":563},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails",2360218.02,0.7937,{"title":565,"href":566,"score":550,"verdict":551,"marketSize":567,"growth90":568},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":570,"href":571,"score":550,"verdict":48,"marketSize":572,"growth90":573},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":575,"href":576,"score":577,"verdict":551,"marketSize":578,"growth90":579},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[581,588,591,598,605,612,619,626,633,640,647,654,661,668,675,682,689,696,703,710],{"nodeId":582,"label":583,"slug":584,"href":585,"nichesTracked":586,"marketSizeTotal":587},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":589,"marketSizeTotal":590},10978,8129370268,{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":596,"marketSizeTotal":597},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":599,"label":600,"slug":601,"href":602,"nichesTracked":603,"marketSizeTotal":604},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":606,"label":607,"slug":608,"href":609,"nichesTracked":610,"marketSizeTotal":611},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":617,"marketSizeTotal":618},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":620,"label":621,"slug":622,"href":623,"nichesTracked":624,"marketSizeTotal":625},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":634,"label":635,"slug":636,"href":637,"nichesTracked":638,"marketSizeTotal":639},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":701,"marketSizeTotal":702},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":704,"label":705,"slug":706,"href":707,"nichesTracked":708,"marketSizeTotal":709},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]