---
title: "Reviews — matte paste - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matte-paste/reviews"
last_updated: "2026-08-11T13:52:23.538Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.6M/yr market · 430K searches/yr · $22.90 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.6M/yr market · 430K searches/yr · $22.90 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — matte paste - Flapen"
---

# **matte paste**

**Launch it**

A $1.6M/yr market growing +11.8% this quarter with returns at 0.7% — clears our launch bar.

Market size 87Growth 40Conversion 97Competition 3Returns 96Price range 95Avg price 95Brand share 0Review moat 59Quality gap 45

**Conversion**

**Incredible****15.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$22.90**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.11–$23.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.6M**

$1.6M/yr · 430K searches

**Review moat**

**Good****1,138.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews