---
title: "Reviews — matte liquid eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matte-liquid-eyeliner/reviews"
last_updated: "2026-08-11T16:50:17.650Z"
locale: en
meta:
  description: "Niche score 63/100 · $585K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $585K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — matte liquid eyeliner - Flapen"
---

# **matte liquid eyeliner**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 34Conversion 75Competition 61Returns 97Price range 55Avg price 48Brand share 81Review moat 19Quality gap 81

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$585K**

$585K/yr · 701K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$1.99–$30.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.73**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,545.68**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews