---
title: "Matte Hair Product Men — $4.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matte-hair-product-men"
last_updated: "2026-08-11T09:53:44.323Z"
locale: en
meta:
description: "Niche score 59/100 · $4.0M/yr market · 666K searches/yr · $21.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $4.0M/yr market · 666K searches/yr · $21.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Matte Hair Product Men — $4.0M/yr Amazon US Niche (2026) - Flapen"
---
# **matte hair product men**
**Launch it**
A $4.0M/yr market growing +10.9% this quarter with returns at 0.5% — clears our launch bar.
Market size 97Growth 39Conversion 100Competition 44Returns 98Price range 83Avg price 90Brand share 5Review moat 25Quality gap 24
**Conversion**
**Incredible****28.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.0M**
$4.0M/yr · 666K searches
**Avg price**
**Great****$21.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.05–$47.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,834**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matte hair product men is a $4.0M/yr Amazon United States market (666K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Launch it — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte hair product men market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$3.2M–$4.2M**
- units × avg price
- **Conversion rate**
- **28.4%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Layrite63% - AMERICAN CREW24% - Old Spice5% - GermaPro3% - GMAGHECHEN2% - SUKBRGIR2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/matte-hair-product-men/trend)
## **Top matte hair product men search terms**
- **american crew fiber**171K/yr+24.7%10.8% conv. - **layrite**172K/yr-12.2%19.1% conv. - **layrite natural matte cream**101K/yr+60.7%33.6% conv. - **crew fiber**61K/yr+10.6%15.1% conv. - **layrite pomade**40K/yr+12.9%13.2% conv. - **old spice hair putty**22K/yr+27.1%11.7% conv. - **old spice putty**21K/yr-17.8%14.9% conv. - **crew fiber cream for men**19K/yr+13.2%17.5% conv. - **layrite matte cream**15K/yr-63.0%27.6% conv. - **crew hair fiber**5K/yr+117.7%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/matte-hair-product-men/search-terms)
## **Top matte hair product men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$400K20%$800K30%$1.2M40%$1.6M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Layrite Natural Matte Cream Basic White Mild Cream Soda 4.25 Ounce**Layrite**$24.51**4.7★9,286 rev](https://www.amazon.com/dp/B01GIW9842) [2**Layrite Natural Matte Cream 1.5 oz**Layrite**$12.54**4.7★2,324 rev](https://www.amazon.com/dp/B01HGEJB0C) [3**American Crew Mens Hair Fiber Like Hair Gel with High Hold with Low Shine 3 Oz (Pack of 2)**AMERICAN CREW**$24.60**4.7★1,759 rev](https://www.amazon.com/dp/B08XL9FRRB) [4**Layrite Superhold Pomade 4.25 oz Orange**Layrite**$24.35**4.7★8,776 rev](https://www.amazon.com/dp/B01MF8L77G) [5**Layrite Original Pomade 4.2 Ounce (Pack of 1)**Layrite**$22.85**4.7★5,251 rev](https://www.amazon.com/dp/B01MA55K6I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Mens Hair Putty Sculpting Putty for Men Healthy & Strong with Vitamin E & Biotin Hair Styling High Hold Matte Finish 2.22 oz**Old Spice**$9.52**95 rev5mo ago](https://www.amazon.com/dp/B0G674Q6Z3) [**SUKBRGIR Mens Bamboo Fiber Dress Socks Solid Color Breathable Moisture-Wicking Brown Gray Navy Crew Socks 5 Pack(5 Pairs Multicolor)**SUKBRGIR**$14.71**55 rev6mo ago](https://www.amazon.com/dp/B0GCLLW9YK) [**Layrite Deluxe Natural Matte Cream 4.25 of 2 pack**Layrite**$29.12**28 rev8mo ago](https://www.amazon.com/dp/B0FZMHLLZJ) [**GMAGHECHEN Unisex Silver Fiber Crew Socks Breathable Lightweight & Odor-Free for Work & Commuting Dark Gray 1 Pair**GMAGHECHEN**$21.57**4 rev10mo ago](https://www.amazon.com/dp/B0FR4414QC) [**American Crew Mens Hair Fiber Like Styling Gel with High Hold & Low Shine Travel Size 1.7 oz**AMERICAN CREW**$9.65**625 rev3y ago](https://www.amazon.com/dp/B0BQCSTRBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GMAGHECHEN Unisex Silver Fiber Crew Socks Breathable Lightweight & Odor-Free for Work & Commuting Dark Gray 1 Pair**GMAGHECHEN**$21.57**4.8★**▲ 256%**](https://www.amazon.com/dp/B0FR4414QC) [**SUKBRGIR Mens Bamboo Fiber Dress Socks Solid Color Breathable Moisture-Wicking Brown Gray Navy Crew Socks 5 Pack(5 Pairs Multicolor)**SUKBRGIR**$14.71**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GCLLW9YK) [**Mens Moisture Wicking Crew Compression Hiking Work Boot Socks w/Germanium Fiber Coolmax All Season 2 Pairs Dark Grey**GermaPro**$23.84**4.3★**▲ 252%**](https://www.amazon.com/dp/B07Z5NL5C2) [**Layrite Deluxe Natural Matte Cream 4.25 of 2 pack**Layrite**$29.12**4.2★**▲ 164%**](https://www.amazon.com/dp/B0FZMHLLZJ) [**Old Spice Mens Hair Putty Sculpting Putty for Men Healthy & Strong with Vitamin E & Biotin Hair Styling High Hold Matte Finish 2.22 oz**Old Spice**$9.52**4.5★**▲ 134%**](https://www.amazon.com/dp/B0G674Q6Z3)
**~~View all trending →~~**
## **What buyers say about matte hair product men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Soft scent”*
**Quality-Overall**13%
*“Great hair product”*
**Value For Money**7%
*“its worth the money”*
**Ease Of Use**6%
*“Easy to use”*
**Hair Styling**5%
*“Makes my hair look great and holds”*
**Durability**5%
*“Holds well”*
**Shape/Style**4%
*“make styling easy”*
**Ease Of Application**3%
*“Easy to apply”*
**Brightness/Shine/Glow**2%
*“It is shiny”*
**Adhesion/Stickiness**2%
*“It has great hold without being sticky”*
### **What buyers complain about **
**Smell**10%
*“The smell is different”*
**Value For Money**7%
*“Waste of money”*
**Size-Overall**5%
*“Would be nice if container size was slightly larger”*
**Quality-Overall**5%
*“quality has gotten worse. too dried out”*
**Hair Related**4%
*“just makes hair worse”*
**Thickness**4%
*“the consistency is thin”*
**Texture/Consistency-Overall**3%
*“inconsistent texture”*
**Ease Of Use**3%
*“Hard to use”*
**Moist/Dry**3%
*“Almost dried up”*
**Adhesion/Stickiness**3%
*“Hold isn't as advertised - this is LOW HOLD”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Smell**11%
**Functionality-Overall**6%
**Suitability Short Hair**6%
**Size-Overall**6%
**Adhesion/Stickiness**5%
**Texture/Consistency-Overall**5%
**Moist/Dry**5%
**Hair Related**4%
**Product Condition**4%
## **Common questions**
- **Is matte hair product men profitable to sell on Amazon United States?**
- The niche generates $4.0M/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (59/100).
- **How competitive is the matte hair product men niche?**
- 6 brands and 106 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in matte hair product men?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for matte hair product men peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the matte hair product men niche?**
- Listings span $9.05–$47.87; the average listing price is $21.17 (sweet spot $15–$100). The average incumbent carries 4,834 reviews — the moat a new listing must climb.
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