---
title: "Reviews — matte black nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matte-black-nail-polish/reviews"
last_updated: "2026-08-11T11:38:26.909Z"
locale: en
meta:
  description: "Niche score 47/100 · $51K/yr market · 77K searches/yr · $7.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $51K/yr market · 77K searches/yr · $7.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — matte black nail polish - Flapen"
---

# **matte black nail polish**

**Skip it**

Prices mostly outside the sweet spot ($2.29–$15.44) — this niche doesn't clear our bar today.

Market size 13Growth 29Conversion 82Competition 44Returns 98Price range 3Avg price 21Brand share 56Review moat 20Quality gap 82

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****12,477.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$51K**

$51K/yr · 77K searches

**Price range**

**Bad****$2.29–$15.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Reviews