---
title: "Matrix So Silver Shampoo and Conditioner — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/matrix-so-silver-shampoo-and-conditioner"
last_updated: "2026-08-11T10:40:46.661Z"
locale: en
meta:
description: "Niche score 43/100 · $110K/yr market · 36K searches/yr · $19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $110K/yr market · 36K searches/yr · $19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matrix So Silver Shampoo and Conditioner — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **matrix so silver shampoo and conditioner**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 35Conversion 97Competition 0Returns 95Price range 76Avg price 85Brand share 0Review moat 16Quality gap 55
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$37.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$110K**
$110K/yr · 36K searches
**Review moat**
**Bad****20,879.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matrix so silver shampoo and conditioner is a $110K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matrix so silver shampoo and conditioner market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$76K–$95K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MATRIX70% - KERACOLOR16% - L'Oreal Paris11% - Clairol Professional3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/matrix-so-silver-shampoo-and-conditioner/trend)
## **Top matrix so silver shampoo and conditioner search terms**
- **silver conditioner**9K/yr+11.1%5.1% conv. - **matrix so silver conditioner**9K/yr-2.2%17.5% conv. - **so silver conditioner**6K/yr+26.7%22.0% conv. - **silver hair conditioner**5K/yr+10.6%5.5% conv. - **matrix purple conditioner**4K/yr+15.4%13.9% conv. - **silver conditioner for grey hair**4K/yr-5.1%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/matrix-so-silver-shampoo-and-conditioner/search-terms)
## **Top matrix so silver shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$33K45%$50K60%$66K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan**MATRIX**$20.07**4.5★2,024 rev](https://www.amazon.com/dp/B0CV255VC6) [2**Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan**MATRIX**$37.34**4.5★2,024 rev](https://www.amazon.com/dp/B0CV1RKBVB) [3**KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz**KERACOLOR**$20.40**4.2★91,674 rev](https://www.amazon.com/dp/B076XBR2F5) [4**LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz**L'Oreal Paris**$9.72**4.5★1,278 rev](https://www.amazon.com/dp/B0CP8FV57L) [5**Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary**Clairol Professional**$7.92**4.4★7,397 rev](https://www.amazon.com/dp/B097Q7WGSP)
### **Newest**
by launch date
[**Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan**MATRIX**$20.07**2,024 rev2y ago](https://www.amazon.com/dp/B0CV255VC6) [**Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan**MATRIX**$37.34**2,024 rev2y ago](https://www.amazon.com/dp/B0CV1RKBVB) [**LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz**L'Oreal Paris**$9.72**1,278 rev2y ago](https://www.amazon.com/dp/B0CP8FV57L) [**Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary**Clairol Professional**$7.92**7,397 rev5y ago](https://www.amazon.com/dp/B097Q7WGSP) [**KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz**KERACOLOR**$20.40**91,674 rev9y ago](https://www.amazon.com/dp/B076XBR2F5)
### **Trending**
90-day click momentum
[**KERACOLOR Clenditioner SILVER Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz**KERACOLOR**$20.40**4.2★**▲ 21%**](https://www.amazon.com/dp/B076XBR2F5) [**Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan**MATRIX**$20.07**4.5★**— 2%**](https://www.amazon.com/dp/B0CV255VC6) [**LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz**L'Oreal Paris**$9.72**4.5★**— 6%**](https://www.amazon.com/dp/B0CP8FV57L) [**Matrix So Silver Purple Conditioner | Removes Brassy Yellow Undertones | Color Depositing & Toning | Pigmented Conditioner For Blondes and Greys | For Color Treated Hair | Salon Conditioner | Vegan**MATRIX**$37.34**4.5★**▼ 12%**](https://www.amazon.com/dp/B0CV1RKBVB) [**Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary**Clairol Professional**$7.92**4.4★**▼ 13%**](https://www.amazon.com/dp/B097Q7WGSP)
## **What buyers say about matrix so silver shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Smell**14%
*“Strong scent”*
**Suitability Colored Hair**13%
*“Works well for graying hair”*
**Color**11%
*“So pretty”*
**Soft Feel**9%
*“keep my hair soft”*
**Advertised Vs Actual Product**4%
*“It does everything it claims”*
**Value For Money**4%
*“The best choice and affordable”*
**Durability**4%
*“I use it last”*
**Hair Growth**3%
*“His hair is much healthier now”*
**Brightness/Shine/Glow**2%
*“Good shine & conditioner”*
### **What buyers complain about **
**Smell**19%
*“Chemical smell”*
**Suitability Colored Hair**11%
*“this didnt work on bleached blonde hair despite images on product label”*
**Color**11%
*“The color chart is not realistic AT ALL”*
**Moist/Dry**8%
*“A little drying”*
**Value For Money**6%
*“Waste of money”*
**Functionality-Overall**6%
*“Does not condition”*
**Thickness**4%
*“This one seems thicker than the previous one I was using as matrix a little goes a long ways”*
**Ease Of Cleaning**3%
*“My hair didn't feel clean”*
**Advertised Vs Actual Product**2%
*“Description says unscented but this is inaccurate”*
**Hair Related**2%
*“Caution bad reaction hair fell out”*
### **Top return reasons **
**Suitability Colored Hair**20%
**Color**17%
**Functionality-Overall**14%
**Smell**11%
**Advertised Vs Actual Product**10%
**Leak-Proof**4%
**Suitability Short Hair**4%
**Size-Overall**3%
**Moist/Dry**3%
**Value For Money**2%
## **Common questions**
- **Is matrix so silver shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 5 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the matrix so silver shampoo and conditioner niche?**
- 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in matrix so silver shampoo and conditioner?**
- Top complaints mined from reviews: Smell, Suitability Colored Hair, Color. The return rate is 1.0%.
- **When does demand for matrix so silver shampoo and conditioner peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the matrix so silver shampoo and conditioner niche?**
- Listings span $7.92–$37.34; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 20,879 reviews — the moat a new listing must climb.
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