[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-matrix-food-for-soft":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":222,"demand":227,"seasonality":542,"brandShare":555,"products":559,"feedback":633,"searchTerms":796,"related":816,"lastUpdated":171},"e1470f4ad0d4a98bf9360b75f25c3cfe","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":135,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":158,"newProducts360":142,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":158,"brandCountYearAgo":158,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":175,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":175},861328,339476,2.7038,0.2542,0.0913,0.7655,1,4.63,2380,27.79,14.75,40.35,40000,0.5,0.007,"matrix food for soft","matrix-food-for-soft","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmatrix-food-for-soft","Hair Masks","2026-07-14T06:44:07.198287+00:00",4,[],165,0,30000,3000,4000,833700,1111600,79,138,{"score":184,"verdict":185,"components":186},54,"watch",[187,192,195,199,202,204,207,212,215,218],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",75,0.15,861327.67,{"key":193,"score":194,"weight":190,"raw":155},"growth",53,{"key":196,"score":197,"weight":198,"raw":156},"conversion",84,0.1,{"key":200,"score":201,"weight":190,"raw":157},"competition",20,{"key":203,"score":175,"weight":198,"raw":158},"brandShare",{"key":205,"score":206,"weight":198,"raw":159},"qualityGap",23,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",41,0.05,2379.63,{"key":213,"score":214,"weight":198,"raw":166},"returns",97,{"key":216,"score":217,"weight":210,"raw":161},"avgPrice",95,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",94,0.990234375,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.42,24.38,0.0215,115062,{"points":228,"droppedPartialWeek":541},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535,538],{"week":230,"volume":231},"2024-07-14",9509,{"week":233,"volume":234},"2024-07-21",14311,{"week":236,"volume":237},"2024-07-28",6966,{"week":239,"volume":240},"2024-08-04",6106,{"week":242,"volume":243},"2024-08-11",6103,{"week":245,"volume":246},"2024-08-18",6313,{"week":248,"volume":249},"2024-08-25",6208,{"week":251,"volume":252},"2024-09-01",5428,{"week":254,"volume":255},"2024-09-08",5868,{"week":257,"volume":258},"2024-09-15",5447,{"week":260,"volume":261},"2024-09-22",5556,{"week":263,"volume":264},"2024-09-29",6033,{"week":266,"volume":267},"2024-10-06",5810,{"week":269,"volume":270},"2024-10-13",9167,{"week":272,"volume":273},"2024-10-20",5004,{"week":275,"volume":276},"2024-10-27",4704,{"week":278,"volume":279},"2024-11-03",4894,{"week":281,"volume":282},"2024-11-10",5386,{"week":284,"volume":285},"2024-11-17",6825,{"week":287,"volume":288},"2024-11-24",6954,{"week":290,"volume":291},"2024-12-01",9707,{"week":293,"volume":294},"2024-12-08",7595,{"week":296,"volume":297},"2024-12-15",6777,{"week":299,"volume":300},"2024-12-22",6502,{"week":302,"volume":303},"2024-12-29",5953,{"week":305,"volume":306},"2025-01-05",6711,{"week":308,"volume":309},"2025-01-12",6126,{"week":311,"volume":312},"2025-01-19",6881,{"week":314,"volume":315},"2025-01-26",6044,{"week":317,"volume":318},"2025-02-02",5783,{"week":320,"volume":321},"2025-02-09",5706,{"week":323,"volume":324},"2025-02-16",6114,{"week":326,"volume":327},"2025-02-23",6388,{"week":329,"volume":330},"2025-03-02",7401,{"week":332,"volume":333},"2025-03-09",6915,{"week":335,"volume":336},"2025-03-16",6457,{"week":338,"volume":339},"2025-03-23",8559,{"week":341,"volume":342},"2025-03-30",4129,{"week":344,"volume":345},"2025-04-06",3324,{"week":347,"volume":348},"2025-04-13",3096,{"week":350,"volume":351},"2025-04-20",2983,{"week":353,"volume":354},"2025-04-27",2847,{"week":356,"volume":357},"2025-05-04",3177,{"week":359,"volume":360},"2025-05-11",2991,{"week":362,"volume":363},"2025-05-18",2896,{"week":365,"volume":366},"2025-05-25",2704,{"week":368,"volume":369},"2025-06-01",3218,{"week":371,"volume":372},"2025-06-08",2942,{"week":374,"volume":375},"2025-06-15",2935,{"week":377,"volume":378},"2025-06-22",3236,{"week":380,"volume":381},"2025-06-29",3453,{"week":383,"volume":384},"2025-07-06",3513,{"week":386,"volume":387},"2025-07-13",10078,{"week":389,"volume":390},"2025-07-20",3982,{"week":392,"volume":393},"2025-07-27",3612,{"week":395,"volume":396},"2025-08-03",5697,{"week":398,"volume":399},"2025-08-10",4719,{"week":401,"volume":402},"2025-08-17",5645,{"week":404,"volume":405},"2025-08-24",5043,{"week":407,"volume":408},"2025-08-31",5011,{"week":410,"volume":411},"2025-09-07",4612,{"week":413,"volume":414},"2025-09-14",5405,{"week":416,"volume":417},"2025-09-21",5537,{"week":419,"volume":420},"2025-09-28",4949,{"week":422,"volume":423},"2025-10-05",5135,{"week":425,"volume":426},"2025-10-12",8382,{"week":428,"volume":429},"2025-10-19",5442,{"week":431,"volume":432},"2025-10-26",5107,{"week":434,"volume":435},"2025-11-02",4767,{"week":437,"volume":438},"2025-11-09",5092,{"week":440,"volume":441},"2025-11-16",5510,{"week":443,"volume":444},"2025-11-23",6413,{"week":446,"volume":447},"2025-11-30",8865,{"week":449,"volume":450},"2025-12-07",6985,{"week":452,"volume":453},"2025-12-14",5549,{"week":455,"volume":456},"2025-12-21",5114,{"week":458,"volume":459},"2025-12-28",4926,{"week":461,"volume":462},"2026-01-04",6249,{"week":464,"volume":465},"2026-01-11",6118,{"week":467,"volume":468},"2026-01-18",6181,{"week":470,"volume":471},"2026-01-25",6294,{"week":473,"volume":474},"2026-02-01",7223,{"week":476,"volume":477},"2026-02-08",6656,{"week":479,"volume":480},"2026-02-15",6186,{"week":482,"volume":483},"2026-02-22",6185,{"week":485,"volume":486},"2026-03-01",6011,{"week":488,"volume":489},"2026-03-08",6428,{"week":491,"volume":492},"2026-03-15",6430,{"week":494,"volume":495},"2026-03-22",6871,{"week":497,"volume":498},"2026-03-29",7104,{"week":500,"volume":501},"2026-04-05",7333,{"week":503,"volume":504},"2026-04-12",6550,{"week":506,"volume":507},"2026-04-19",6518,{"week":509,"volume":510},"2026-04-26",6254,{"week":512,"volume":513},"2026-05-03",7064,{"week":515,"volume":516},"2026-05-10",8301,{"week":518,"volume":519},"2026-05-17",8609,{"week":521,"volume":522},"2026-05-24",8508,{"week":524,"volume":525},"2026-05-31",7915,{"week":527,"volume":528},"2026-06-07",6697,{"week":530,"volume":531},"2026-06-14",6250,{"week":533,"volume":534},"2026-06-21",7366,{"week":536,"volume":537},"2026-06-28",18152,{"week":539,"volume":540},"2026-07-05",8446,false,[543,544,545,546,547,548,549,550,551,552,553,554],1.0357737222714685,1.028343759004048,1.0857161750882889,0.7963160355895084,0.9490885432384116,0.9870047806410542,1.2366283491122305,0.9250725003538203,0.8885026168704655,0.9978461136363995,0.9953194257912498,1.0754092900169852,{"top":556,"otherBrandCount":175,"otherClickShare":175},[557],{"brand":558,"clickShare":158},"MATRIX",[560,570,581,590,598,608,616,624],{"asin":561,"title":562,"brand":558,"imageUrl":563,"price":163,"rating":564,"reviews":565,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0BZB3GTZP","MATRIX Food For Soft Rich Hydrating Hair Mask - Deep Conditioner For Dry & Brittle Hair Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ekX4p2CGL.jpg",4.6,1742,0.2246,0.1923,"2023-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BZB3GTZP",{"asin":571,"title":572,"brand":558,"imageUrl":573,"price":574,"rating":575,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0BY9NG61J","MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates Softens and Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31g+uIcp84L.jpg",19.59,4.7,3536,0.1844,0.1529,"2023-04-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BY9NG61J",{"asin":582,"title":583,"brand":558,"imageUrl":584,"price":585,"rating":575,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":579,"amazonUrl":589},"B0BY9MQDWZ","MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HYnIfBjBL.jpg",37.41,3317,0.1231,0.1283,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BY9MQDWZ",{"asin":591,"title":592,"brand":558,"imageUrl":593,"price":594,"rating":575,"reviews":586,"clickShare90":595,"clickShare360":596,"launchDate":579,"amazonUrl":597},"B0BY9LF9KW","MATRIX Food For Soft Hydrating Conditioner For Dry and Brittle Damaged Hair - Moisturizes Softens & Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 10.1 Fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Zw2KkHvjL.jpg",19.57,0.1167,0.1033,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BY9LF9KW",{"asin":599,"title":600,"brand":558,"imageUrl":601,"price":602,"rating":603,"reviews":604,"clickShare90":595,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B0G1N5YWK8","Matrix Food For Soft Travel Trial Kit - Shampoo Conditioner and Oil Serum Professional Hydrating Formula for Dry Brittle Hair With Hyaluronic Acid & Avocado Oil for Hydration Softness & Shine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AsROOWMxL.jpg",22.96,4.4,174,0.0729,"2026-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1N5YWK8",{"asin":609,"title":610,"brand":558,"imageUrl":611,"price":612,"rating":575,"reviews":576,"clickShare90":613,"clickShare360":614,"launchDate":579,"amazonUrl":615},"B0BY9PMG9Y","MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates Softens and Smooths With Avocado Oil & Hyaluronic Acid Vegan For All Hair Types 32 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313CA35oZ5L.jpg",38.06,0.1085,0.1421,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BY9PMG9Y",{"asin":617,"title":618,"brand":558,"imageUrl":619,"price":162,"rating":564,"reviews":565,"clickShare90":620,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B0F9MNGM46","MATRIX Food For Soft Rich Hydrating Mask - For Dry & Brittle Hair Hydrating Hair Mask Adds Shine & Softness With Avocado Oil & Hyaluronic Acid Replenishes Moisture","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CDNroxDDL.jpg",0.065,0.1227,"2025-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F9MNGM46",{"asin":625,"title":626,"brand":558,"imageUrl":627,"price":628,"rating":564,"reviews":629,"clickShare90":630,"clickShare360":631,"launchDate":568,"amazonUrl":632},"B0BY9LFBGV","MATRIX Food For Soft Serum Oil For Dry and Brittle Hair - Softens Smooths and Adds Shine With Heat Protection Repairing Leave In With Avocado Oil For All Hair Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NEJqGCYaL.jpg",29.64,1673,0.061,0.0856,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BY9LFBGV",{"love":634,"hate":705,"returnReasons":770},[635,642,649,656,663,670,677,684,691,698],{"topic":636,"percentOfMentions":637,"verbatims":638},"Soft Feel",0.2422,[639,640,641],"Hair is soft","Hair so soft","Nice and soft",{"topic":643,"percentOfMentions":644,"verbatims":645},"Moist\u002FDry",0.1624,[646,647,648],"Super hydrating","Good for hydration","Super moisturizing",{"topic":650,"percentOfMentions":651,"verbatims":652},"Smell",0.1578,[653,654,655],"It smells divine","Smells so good","subtle floral scent",{"topic":657,"percentOfMentions":658,"verbatims":659},"Quality-Overall",0.1139,[660,661,662],"Great quality shampoo","Good quality","All products performed well",{"topic":664,"percentOfMentions":665,"verbatims":666},"Value For Money",0.046799999999999994,[667,668,669],"Great deal","Good price","Worth it",{"topic":671,"percentOfMentions":672,"verbatims":673},"Suitability Curly Hair",0.0327,[674,675,676],"Its amazing for curly hair","this has helped the frizz","I have fine curly hair",{"topic":678,"percentOfMentions":679,"verbatims":680},"Hair Growth",0.024700000000000003,[681,682,683],"This combo makes my hair so soft and healthy","It makes my hair so soft","It makes my hair feel so soft",{"topic":685,"percentOfMentions":686,"verbatims":687},"Brightness\u002FShine\u002FGlow",0.020099999999999996,[688,689,690],"adds nice shine","had a beautiful natural shine","has such a healthy shine",{"topic":692,"percentOfMentions":693,"verbatims":694},"Size-Overall",0.0199,[695,696,697],"Pretty decent trial size, imo","The bottle are good sized","I like this being a travel sized set",{"topic":699,"percentOfMentions":700,"verbatims":701},"Suitability Colored Hair",0.0123,[702,703,704],"Great for colored hair","I have dry color treated hair that loves to look decent for about five minutes after washing","Great shampoo for color hair",[706,712,718,725,732,738,744,750,757,764],{"topic":692,"percentOfMentions":707,"verbatims":708},0.1168,[709,710,711],"Smaller than expected","Extremely small container for the price","It was much larger than I expected",{"topic":664,"percentOfMentions":713,"verbatims":714},0.09519999999999999,[715,716,717],"Expensive","Little pricey","Too expensive",{"topic":719,"percentOfMentions":720,"verbatims":721},"Hair Related",0.0819,[722,723,724],"MAKES HAIR FALL OUT","It made my hair hard","Didnt do any thing for my hair",{"topic":726,"percentOfMentions":727,"verbatims":728},"Allergies",0.0621,[729,730,731],"It makes my head itch if I let it get on my scalp","Gave me a rash on my head still can't get some of it to brush out of my hair","And my scalp has been insanely itchy\u002F\u002Fbeen having dandruff",{"topic":650,"percentOfMentions":733,"verbatims":734},0.058899999999999994,[735,736,737],"The smell isn't too strong","the shampoo and conditioner smelled very chemically","Im not super keen on the smell",{"topic":643,"percentOfMentions":739,"verbatims":740},0.056900000000000006,[741,742,743],"my hair does get very dry","it has been so dry","it was not as hydrating as some other products I have tried in the past",{"topic":745,"percentOfMentions":746,"verbatims":747},"Ease Of Use",0.034,[748,749],"a bit hard to get out of the bottle when it gets low","I was unable to use any of the products I had ordered",{"topic":751,"percentOfMentions":752,"verbatims":753},"Oily\u002FGreasy",0.0323,[754,755,756],"This made my hair very oily","this oil is not good","it made my hair look oily so maybe my hair isn't THAT dry yet",{"topic":758,"percentOfMentions":759,"verbatims":760},"Functionality-Overall",0.025699999999999997,[761,762,763],"It did not work for me","Its so tiny if you have a lot of hair like me this wont work for you","this just wasn't working to me",{"topic":671,"percentOfMentions":765,"verbatims":766},0.0195,[767,768,769],"Didn't help much with frizz","Not great on hair frizz or just basic softening","Frizzy hair",[771,773,775,777,779,782,785,788,790,793],{"reason":692,"pct":772},0.3271,{"reason":664,"pct":774},0.0946,{"reason":643,"pct":776},0.08289999999999999,{"reason":650,"pct":778},0.07769999999999999,{"reason":780,"pct":781},"Advertised Vs Actual Product",0.0695,{"reason":783,"pct":784},"Suitability Short Hair",0.06860000000000001,{"reason":786,"pct":787},"Product Condition",0.0673,{"reason":758,"pct":789},0.045599999999999995,{"reason":791,"pct":792},"Defective Material\u002FParts",0.0403,{"reason":794,"pct":795},"Damage\u002FBurn Hair",0.0181,[797,801,806,811],{"term":798,"volume":799,"growthQoq":800,"conversionRate":605},"food for soft",103550,0.8823,{"term":802,"volume":803,"growthQoq":804,"conversionRate":805},"food for soft shampoo and conditioner",73827,0.8442,0.0567,{"term":807,"volume":808,"growthQoq":809,"conversionRate":810},"food for soft matrix",139753,-0.5412,0.0568,{"term":812,"volume":813,"growthQoq":814,"conversionRate":815},"food for soft shampoo",22346,0.9907,0.1222,[817,822,827,833,838,843],{"title":818,"href":819,"score":189,"verdict":185,"marketSize":820,"growth90":821},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",654049.07,0.9588,{"title":823,"href":824,"score":189,"verdict":185,"marketSize":825,"growth90":826},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":828,"href":829,"score":189,"verdict":830,"marketSize":831,"growth90":832},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":834,"href":835,"score":189,"verdict":185,"marketSize":836,"growth90":837},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":839,"href":840,"score":189,"verdict":830,"marketSize":841,"growth90":842},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":844,"href":845,"score":846,"verdict":185,"marketSize":847,"growth90":848},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]