---
title: "Mascara with Primer — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mascara-with-primer"
last_updated: "2026-08-11T13:59:03.541Z"
locale: en
meta:
description: "Niche score 40/100 · $227K/yr market · 245K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $227K/yr market · 245K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mascara with Primer — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **mascara with primer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 19Conversion 82Competition 28Returns 97Price range 0Avg price 38Brand share 0Review moat 22Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$227K**
$227K/yr · 245K searches
**Avg price**
**Okay****$10.54**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,540.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.71–$14.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mascara with primer is a $227K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mascara with primer market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$211K–$264K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris79% - REVLON12% - MAYBELLINE3% - COVERGIRL3% - Essence Cosmetics3%
## **Demand**
Weekly Amazon search volume, last 41 weeks — -11.4% search growth over the last 90 days.
6K4KBlack Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mascara-with-primer/trend)
## **Top mascara with primer search terms**
- **revlon mascara**55K/yr+2.5%4.1% conv. - **loreal double extend tubing mascara**29K/yr-3.5%11.6% conv. - **loreal tubing mascara**20K/yr+7.6%6.1% conv. - **mascara with primer**24K/yr-19.6%5.0% conv. - **loreal double extend mascara**13K/yr-3.1%11.6% conv. - **mascara primer and mascara set**16K/yr-17.2%3.4% conv. - **mascara and primer**11K/yr-27.2%4.7% conv. - **revlon mascara waterproof**7K/yr+3.0%1.5% conv. - **double extend mascara**8K/yr-16.6%12.3% conv. - **mascara with primer combo**7K/yr-17.5%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mascara-with-primer/search-terms)
## **Top mascara with primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$68K45%$102K60%$136K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Black**L'Oreal Paris**$11.12**4.4★19,380 rev](https://www.amazon.com/dp/B001IAINFU) [2**LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Blackest Black**L'Oreal Paris**$10.93**4.4★19,380 rev](https://www.amazon.com/dp/B001M7QLSA) [3**LOreal Paris Cosmetics Voluminous Superstar Mascara Waterproof Blackest Black 0.41 Fl. Oz 1 Count**L'Oreal Paris**$10.82**4.5★2,145 rev](https://www.amazon.com/dp/B0126RXEZ2) [4**LOral Paris Voluminous Original Mascara Black 0.28 fl. oz.**L'Oreal Paris**$8.59**4.6★8,994 rev](https://www.amazon.com/dp/B004BIZ0PM) [5**LOreal Paris Makeup Double Extend Tubing Mascara Lengthening 2 Step Mascara Smudgeproof Black Pack of 2**L'Oreal Paris**$14.71**4.4★19,380 rev](https://www.amazon.com/dp/B07SC9PCCV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count**MAYBELLINE**$10.85**636 rev3mo ago](https://www.amazon.com/dp/B0GNTLR45X) [**essence | Lash Princess False Lash Effect Mascara & Lash Princess Primer Bundle**Essence Cosmetics**$9.65**58 rev4mo ago](https://www.amazon.com/dp/B0GR7KDX1K) [**LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black**L'Oreal Paris**$13.04**3,816 rev8mo ago](https://www.amazon.com/dp/B0FSSPR9C1) [**Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 402 Black Brown**REVLON**$9.08**142 rev1y ago](https://www.amazon.com/dp/B0D9J78VNQ) [**Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 401 Blackest Black**REVLON**$8.82**321 rev1y ago](https://www.amazon.com/dp/B0D9J6336W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Lash Sensational Sky Tubes Tubing Mascara Extension-Like Lengthening Mascara 24HR Eye Makeup with Shea Butter & Castor Oil Very Black 1 Count**MAYBELLINE**$10.85**4.4★**▲ 337%**](https://www.amazon.com/dp/B0GNTLR45X) [**essence | Lash Princess False Lash Effect Mascara & Lash Princess Primer Bundle**Essence Cosmetics**$9.65**4.7★**▲ 335%**](https://www.amazon.com/dp/B0GR7KDX1K) [**LOreal Paris Cosmetics Voluminous Superstar Mascara Washable Blackest Black 0.41 Fl. Oz 1 Count**L'Oreal Paris**$10.71**4.6★**▲ 101%**](https://www.amazon.com/dp/B0126RXE98) [**Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 402 Black Brown**REVLON**$9.08**4.2★**▲ 36%**](https://www.amazon.com/dp/B0D9J78VNQ) [**Revlon ColorStay Full Time Mascara Volumizing Eye Makeup 24 Hour Wear Smudge-Proof Non-Clumping and Flake-Free Formula 401 Blackest Black**REVLON**$8.82**4.3★**▲ 27%**](https://www.amazon.com/dp/B0D9J6336W)
**~~View all trending →~~**
## **What buyers say about mascara with primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**53%
*“My eyelashs are doing really good”*
**Quality-Overall**8%
*“Excellent Product”*
**Smudge Resistance**5%
*“Doesn't smudge”*
**Value For Money**5%
*“Amazing value”*
**Ease Of Use**4%
*“Easy to put on”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Durability**2%
*“it is durable”*
**Ease Of Application**2%
*“Beautiful application -”*
**Hair Styling**1%
*“Makes my lashes look great”*
**Size-Overall**1%
*“This fit the bill”*
### **What buyers complain about **
**Eyelash Quality**23%
*“False lash look”*
**Moist/Dry**9%
*“it was dry”*
**Ease Of Use**5%
*“so not able to use”*
**Value For Money**4%
*“Waste of money”*
**Smudge Resistance**4%
*“it's definitely NOT smudge proof”*
**Functionality-Overall**4%
*“Didn't work well for me”*
**Quality-Overall**4%
*“Garbage”*
**Thickness**3%
*“Too thick”*
**Advertised Vs Actual Product**3%
*“Doesnt work as well as advertised”*
**Ease Of Cleaning**3%
*“is impossible to use without wiping it clean”*
### **Top return reasons **
**Moist/Dry**19%
**Advertised Vs Actual Product**17%
**Functionality-Overall**15%
**Eyeliner Quality**10%
**Eyelash Quality**6%
**Color**4%
**Water Resistance**4%
**Quality-Overall**3%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is mascara with primer profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mascara with primer niche?**
- 5 brands and 114 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mascara with primer?**
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Ease Of Use. The return rate is 0.6%.
- **What does it cost to enter the mascara with primer niche?**
- Listings span $7.71–$14.71; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 9,540 reviews — the moat a new listing must climb.
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