---
title: "Mascara with Lash Growth Serum — $392K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mascara-with-lash-growth-serum"
last_updated: "2026-08-11T14:12:52.696Z"
locale: en
meta:
description: "Niche score 51/100 · $392K/yr market · 364K searches/yr · $13.73 avg price. Soft demand (-36.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $392K/yr market · 364K searches/yr · $13.73 avg price. Soft demand (-36.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mascara with Lash Growth Serum — $392K/yr Amazon US Niche (2026) - Flapen"
---
# **mascara with lash growth serum**
**Worth a look**
Shows low returns (0.5%), but soft demand (-36.2% this quarter) keeps it on the watch list.
Market size 55Growth 7Conversion 78Competition 49Returns 97Price range 53Avg price 64Brand share 24Review moat 11Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.73**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$392K**
$392K/yr · 364K searches
**Price range**
**Good****$4.22–$27.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****29,135.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-36.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mascara with lash growth serum is a $392K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mascara with lash growth serum market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$412K–$549K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**7%**
- Grande Cosmetics41% - Rimmel24% - MAYBELLINE12% - Forchics10% - Neutrogena4% - Live Fraiche3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mascara-with-lash-growth-serum/trend)
## **Top mascara with lash growth serum search terms**
- **rimmel mascara**82K/yr-10.2%9.9% conv. - **grande lash mascara**39K/yr-6.6%14.7% conv. - **mascara with lash growth serum**29K/yr+36.0%2.4% conv. - **grande mascara**27K/yr-2.7%15.9% conv. - **lash growth mascara**21K/yr-10.1%2.9% conv. - **forchics mascara**54K/yr-89.0%4.6% conv. - **lash serum mascara**16K/yr-6.5%1.6% conv. - **mascara with growth serum**9K/yr+63.7%1.9% conv. - **eyelash growth mascara**14K/yr-10.1%1.6% conv. - **conditioning mascara**9K/yr-11.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mascara-with-lash-growth-serum/search-terms)
## **Top mascara with lash growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$118K40%$157K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara - Buildable Volume & Length Water-Resistant & Clump-Free - Lash & Extension Friendly Black (0.20 oz)**Grande Cosmetics**$19.29**4.3★4,144 rev](https://www.amazon.com/dp/B00BEZNBJ2) [2**ForChics Nourishing Mascara - Growth and Strengthening Formula Volumizing Black Lash Treatment with Antioxidants Hormone-Free Lengthening Mascara for Thicker Healthier Lashes**Forchics**$24.80**4.1★596 rev](https://www.amazon.com/dp/B0DBH6SBH3) [3**Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count**MAYBELLINE**$10.19**4.5★185,759 rev](https://www.amazon.com/dp/B0BCQZ29B8) [4**Grande Cosmetics GrandeDRAMA Intense Thickening Black Mascara with Castor Oil Volumizing Conditioning Buildable formula (0.32 oz)**Grande Cosmetics**$19.18**4.2★2,936 rev](https://www.amazon.com/dp/B07R92F8RH) [5**Rimmel Extra Super Lash Mascara Black**Rimmel**$4.71**4.3★15,351 rev](https://www.amazon.com/dp/B007I2FWT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grande Cosmetics GrandeWRAP Tubing Mascara - Buildable Volume & Length Lifts Curls & Separates Lashes Anti-Smudge Lightweight Flake-Free All Day Wear Easy Removal ProVitamin B5 Infused - Black**Grande Cosmetics**$16.80**207 rev8mo ago](https://www.amazon.com/dp/B0F5KVV7LS) [**ForChics Nourishing Mascara - Growth and Strengthening Formula Volumizing Black Lash Treatment with Antioxidants Hormone-Free Lengthening Mascara for Thicker Healthier Lashes**Forchics**$24.80**596 rev1y ago](https://www.amazon.com/dp/B0DBH6SBH3) [**Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara - Buildable Volume & Length Water-Resistant & Clump-Free Lash & Extension Friendly Brown (0.20 oz)**Grande Cosmetics**$19.04**126 rev2y ago](https://www.amazon.com/dp/B0CZSC6259) [**Revlon ColorStay Xtensionnaire Lengthening Lash Serum and Mascara In One Tapered Brush for 2X Longer Looking Eyelashes Infused with Pro Vitamin B5 Smudge-Proof 201 Blackest Black**REVLON**$9.69**305 rev2y ago](https://www.amazon.com/dp/B0CLFL321T) [**Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count**MAYBELLINE**$10.19**185,759 rev3y ago](https://www.amazon.com/dp/B0BCQZ29B8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perricone MD No Makeup Mascara - 2-in-1 Lash Treatment & Makeup Mascara - Cruelty-Free Vegan Soft Black - Double-Sided Brush for Volume & Length - Gel Serum with Vitamin E & Avocado Oil - 1 Count**Perricone MD**$27.01**4.4★**▲ 209%**](https://www.amazon.com/dp/B07WMJYQV5) [**Revlon ColorStay Xtensionnaire Lengthening Lash Serum and Mascara In One Tapered Brush for 2X Longer Looking Eyelashes Infused with Pro Vitamin B5 Smudge-Proof 201 Blackest Black**REVLON**$9.69**4.1★**▲ 63%**](https://www.amazon.com/dp/B0CLFL321T) [**Grande Cosmetics GrandeWRAP Tubing Mascara - Buildable Volume & Length Lifts Curls & Separates Lashes Anti-Smudge Lightweight Flake-Free All Day Wear Easy Removal ProVitamin B5 Infused - Black**Grande Cosmetics**$16.80**4.1★**▲ 62%**](https://www.amazon.com/dp/B0F5KVV7LS) [**Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara - Buildable Volume & Length Water-Resistant & Clump-Free - Lash & Extension Friendly Black (0.20 oz)**Grande Cosmetics**$19.29**4.3★**▲ 36%**](https://www.amazon.com/dp/B00BEZNBJ2) [**Prime Prometics PrimeLash Mascara for Older Women Volumizing Incredible Length in 2 Coats Long-Stay Zero Clumps Hypoallergenic (Black)**PRIME PROMETICS**$27.40**4.0★**▲ 34%**](https://www.amazon.com/dp/B0BG6FXQCC)
**~~View all trending →~~**
## **What buyers say about mascara with lash growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**45%
*“Prime is good mascara”*
**Quality-Overall**11%
*“Excellent product”*
**Smudge Resistance**5%
*“Does not smear”*
**Value For Money**5%
*“Reasonable price”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**3%
*“Best applicator”*
**Color**2%
*“Variety of colors”*
**Efficiency**1%
*“It works well”*
**Soft Feel**1%
*“Goes on smooth”*
### **What buyers complain about **
**Eyelash Quality**18%
*“Issues with Prime Mascara”*
**Value For Money**10%
*“Too expensive”*
**Moist/Dry**8%
*“Dried Out”*
**Ease Of Use**6%
*“Hard to put on”*
**Advertised Vs Actual Product**6%
*“Not as Advertised”*
**Smudge Resistance**4%
*“isnt completely smudge proof”*
**Quality-Overall**4%
*“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”*
**Allergies**4%
*“My skin was so irritated”*
**Thickness**4%
*“Very thick”*
**Functionality-Overall**3%
*“Not effective”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Moist/Dry**16%
**Water Resistance**11%
**Functionality-Overall**9%
**Color**6%
**Eyeliner Quality**6%
**Product Condition**5%
**Eyelash Quality**4%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is mascara with lash growth serum profitable to sell on Amazon United States?**
- The niche generates $392K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mascara with lash growth serum niche?**
- 10 brands and 100 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in mascara with lash growth serum?**
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Moist/Dry. The return rate is 0.5%.
- **When does demand for mascara with lash growth serum peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mascara with lash growth serum niche?**
- Listings span $4.22–$27.40; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 29,135 reviews — the moat a new listing must climb.
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