---
title: "Search terms — mascara set - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mascara-set/search-terms"
last_updated: "2026-08-11T13:57:30.951Z"
locale: en
meta:
  description: "Niche score 41/100 · $176K/yr market · 266K searches/yr · $7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $176K/yr market · 266K searches/yr · $7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mascara set - Flapen"
---

# **mascara set**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 49Conversion 82Competition 25Returns 97Price range 0Avg price 21Brand share 0Review moat 24Quality gap 45

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$176K**

$176K/yr · 266K searches

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,623.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.46**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$4.51–$12.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms