---
title: "Mario Badescu Lip Mask — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mario-badescu-lip-mask"
last_updated: "2026-08-10T17:35:22.456Z"
locale: en
meta:
description: "Niche score 28/100 · $42K/yr market · 33K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $42K/yr market · 33K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario Badescu Lip Mask — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **mario badescu lip mask**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 12Conversion 95Competition 0Returns 97Price range 0Avg price 37Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,172.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$42K**
$42K/yr · 33K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.56–$12.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mario badescu lip mask is a $42K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario badescu lip mask market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$52K–$63K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Mario Badescu100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mario-badescu-lip-mask/trend)
## **Top mario badescu lip mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$8K40%$17K60%$25K80%$34K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mario Badescu Lip Mask with Acai and Vanilla for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$10.89**4.6★2,477 rev](https://www.amazon.com/dp/B0B7VSL515) [2**Mario Badescu Lip Mask with Coconut and Mango for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Sunflower Seed Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$12.12**4.6★2,477 rev](https://www.amazon.com/dp/B0CX9YKCD8) [3**Mario Badescu Lip Mask with Watermelon & Basil for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Hydrating Shea Butter Papaya Oil & Squalane 0.5 Oz**Mario Badescu**$12.28**4.6★2,477 rev](https://www.amazon.com/dp/B0F1GF5H4R) [4**Mario Badescu Moisturizing Original Lip Balm for Dry Cracked Lips Infused with Coconut Oil and Shea Butter Ultra-Nourishing Lip Care Moisturizer for Soft Smooth and Supple Lips 0.35 Oz**Mario Badescu**$6.56**4.6★9,259 rev](https://www.amazon.com/dp/B07GDL1VS2)
### **Newest**
by launch date
[**Mario Badescu Lip Mask with Watermelon & Basil for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Hydrating Shea Butter Papaya Oil & Squalane 0.5 Oz**Mario Badescu**$12.28**2,477 rev1y ago](https://www.amazon.com/dp/B0F1GF5H4R) [**Mario Badescu Lip Mask with Coconut and Mango for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Sunflower Seed Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$12.12**2,477 rev2y ago](https://www.amazon.com/dp/B0CX9YKCD8) [**Mario Badescu Lip Mask with Acai and Vanilla for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$10.89**2,477 rev3y ago](https://www.amazon.com/dp/B0B7VSL515) [**Mario Badescu Moisturizing Original Lip Balm for Dry Cracked Lips Infused with Coconut Oil and Shea Butter Ultra-Nourishing Lip Care Moisturizer for Soft Smooth and Supple Lips 0.35 Oz**Mario Badescu**$6.56**9,259 rev7y ago](https://www.amazon.com/dp/B07GDL1VS2)
### **Trending**
90-day click momentum
[**Mario Badescu Lip Mask with Coconut and Mango for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Sunflower Seed Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$12.12**4.6★**▲ 17%**](https://www.amazon.com/dp/B0CX9YKCD8) [**Mario Badescu Lip Mask with Acai and Vanilla for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil and Hydrating Shea Butter 0.5 Ounces**Mario Badescu**$10.89**4.6★**— 3%**](https://www.amazon.com/dp/B0B7VSL515) [**Mario Badescu Lip Mask with Watermelon & Basil for All Skin Types Overnight Lip Treatment Enriched With Skin Softening Coconut Oil Hydrating Shea Butter Papaya Oil & Squalane 0.5 Oz**Mario Badescu**$12.28**4.6★**▼ 25%**](https://www.amazon.com/dp/B0F1GF5H4R) [**Mario Badescu Moisturizing Original Lip Balm for Dry Cracked Lips Infused with Coconut Oil and Shea Butter Ultra-Nourishing Lip Care Moisturizer for Soft Smooth and Supple Lips 0.35 Oz**Mario Badescu**$6.56**4.6★**▼ 26%**](https://www.amazon.com/dp/B07GDL1VS2)
## **What buyers say about mario badescu lip mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**39%
*“Great moisturizer”*
**Smell**14%
*“Smells divine”*
**Soft Feel**10%
*“My lips are soft and feel great”*
**Quality-Overall**9%
*“Great quality”*
**Value For Money**6%
*“some super cheap”*
**Suitability Winter Weather**3%
*“Its perfect for dry winters or anyone who struggles with chronically dry lips”*
**Texture/Consistency-Overall**3%
*“The texture is so creamy and it truly leaves my lips feeling soft and moisturized”*
**Durability**2%
*“it last hours”*
**Brightness/Shine/Glow**2%
*“shiny during the day”*
**Thickness**2%
*“has a lovely thick”*
### **What buyers complain about **
**Moist/Dry**14%
*“Horrible irritating not moisturizing product”*
**Smell**14%
*“Very sticky and not a great fan of the smell either”*
**Adhesion/Stickiness**13%
*“Too sticky”*
**Functionality-Overall**12%
*“Doesnt work”*
**Value For Money**8%
*“Not worth the money”*
**Flammable**3%
*“It burns”*
**Color**3%
*“Açaí and vanilla have different colors”*
**Texture/Consistency-Overall**3%
*“have not felt a huge difference in texture or softness”*
**Durability**3%
*“Broke my lips out”*
**Allergies**2%
*“However, Im concerned I might have had an allergic reaction because my lips tingled the entire time I wore it”*
### **Top return reasons **
**Smell**17%
**Moist/Dry**16%
**Product Condition**11%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Size-Overall**7%
**Texture/Consistency-Overall**5%
**Value For Money**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is mario badescu lip mask profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 4 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (28/100).
- **How competitive is the mario badescu lip mask niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mario badescu lip mask?**
- Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for mario badescu lip mask peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the mario badescu lip mask niche?**
- Listings span $6.56–$12.28; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.
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