---
title: "Manscaped Razor Blades — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/manscaped-razor-blades"
last_updated: "2026-08-11T17:43:15.982Z"
locale: en
meta:
description: "Niche score 42/100 · $139K/yr market · 54K searches/yr · $14.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $139K/yr market · 54K searches/yr · $14.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Manscaped Razor Blades — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **manscaped razor blades**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 23Conversion 98Competition 14Returns 99Price range 58Avg price 72Brand share 0Review moat 23Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.60**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.69–$29.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$139K**
$139K/yr · 54K searches
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,363**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, manscaped razor blades is a $139K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manscaped razor blades market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$88K–$117K**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **28.6%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Van Der Hagen60% - Ajrwiiy14% - SHAVING REVOLUTION14% - Generic10% - ASTRA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/manscaped-razor-blades/trend)
## **Top manscaped razor blades search terms**
- **van der hagen blades**31K/yr-4.9%15.9% conv. - **van der hagen safety razor**10K/yr-6.8%6.0% conv. - **van der hagen razor**6K/yr+43.1%7.2% conv. - **van der hagen razor blades**5K/yr-34.6%13.6% conv. - **vanderhagen razor blades**3K/yr-24.9%13.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/manscaped-razor-blades/search-terms)
## **Top manscaped razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Van Der Hagen Safety Blades 5 Count (Pack of 1)**Van Der Hagen**$4.69**4.7★1,368 rev](https://www.amazon.com/dp/B00HZ4THW6) [2**Van Der Hagen Safety Razor Kit 110MM Chrome**Van Der Hagen**$16.07**4.4★514 rev](https://www.amazon.com/dp/B07B89HPQ7) [3**Double Edge Safety Razor Blades for Van Der Hagen 30 Replacement Razor Blades Refills Stainless Steel Razors Blade Refills for Mens Safety and Straight Razors Precise and Clean Shave Only Blade**Ajrwiiy**$7.11**3.7★61 rev](https://www.amazon.com/dp/B0DT9174VK) [4**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★24,051 rev](https://www.amazon.com/dp/B07Q1JNPRH) [5**Van Der Hagen Mens Traditional Safety Razor Kit (includes 5 blades) for a close shave in Chrome**Van Der Hagen**$16.41**4.4★1,871 rev](https://www.amazon.com/dp/B00HZ4VFO4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**V D H Super Stainless Double Edge Razor Blades 20 Count (2-Pack of 10) - Comfortable Shave**Generic**$17.49**5 rev8mo ago](https://www.amazon.com/dp/B0G23PZH7L) [**Double Edge Safety Razor Blades 5 Count -PACK 6 - Stainless Steel Razor Blades - Comfortable Shave**Generic**$29.20**4 rev10mo ago](https://www.amazon.com/dp/B0FRB1S1V1) [**Double Edge Safety Razor Blades for Van Der Hagen 30 Replacement Razor Blades Refills Stainless Steel Razors Blade Refills for Mens Safety and Straight Razors Precise and Clean Shave Only Blade**Ajrwiiy**$7.11**61 rev1y ago](https://www.amazon.com/dp/B0DT9174VK) [**Van Der Hagen Matte Silver TWIST Adjustable Razor**Van Der Hagen**$19.85**96 rev3y ago](https://www.amazon.com/dp/B0BCY3D9KF) [**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**24,051 rev7y ago](https://www.amazon.com/dp/B07Q1JNPRH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**V D H Super Stainless Double Edge Razor Blades 20 Count (2-Pack of 10) - Comfortable Shave**Generic**$17.49**5.0★**▲ 98%**](https://www.amazon.com/dp/B0G23PZH7L) [**Double Edge Safety Razor Blades 5 Count -PACK 6 - Stainless Steel Razor Blades - Comfortable Shave**Generic**$29.20**5.0★**▲ 50%**](https://www.amazon.com/dp/B0FRB1S1V1) [**Van Der Hagen Safety Blades 5 Count (Pack of 1)**Van Der Hagen**$4.69**4.7★**▲ 48%**](https://www.amazon.com/dp/B00HZ4THW6) [**Van Der Hagen Safety Razor Kit 110MM Gun Metal**Van Der Hagen**$16.12**4.4★**— 6%**](https://www.amazon.com/dp/B07C1VRYN1) [**Van Der Hagen Matte Silver TWIST Adjustable Razor**Van Der Hagen**$19.85**4.2★**— 5%**](https://www.amazon.com/dp/B0BCY3D9KF)
**~~View all trending →~~**
## **What buyers say about manscaped razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“good value”*
**Quality-Overall**19%
*“They continue to be a good quality blade”*
**Durability**9%
*“Durable works with older shave handles”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**5%
*“they gave me the smoothest shave”*
**Allergies**4%
*“No irritation”*
**Ease Of Use**3%
*“easy to use”*
**Size-Overall**2%
*“They fitted easily into my safety razor”*
**Suitability Combination Skin**2%
*“I have soft skin”*
**Efficiency**1%
*“Works well”*
### **What buyers complain about **
**Quality-Overall**35%
*“the quality control is just not there”*
**Advertised Vs Actual Product**9%
*“NOT AS PICTURED”*
**Thickness**6%
*“still very thick on the sides”*
**Ease Of Use**4%
*“Not even good enough for one use”*
**Sensitivity-Overall**4%
*“Not for sensitive skin”*
**Durability**4%
*“Last box lasted 10 years of shaves”*
**Skin Health**4%
*“absolutely destroyed my face”*
**Comfort-Overall**3%
*“Horribly uncomfortable”*
**Lather**2%
*“but adding a thicker lather tends to reduce that”*
**Functionality-Overall**2%
*“Dulls very quickly”*
### **Top return reasons **
**Size-Overall**25%
**Advertised Vs Actual Product**19%
**Functionality-Overall**10%
**Defective Material/Parts**6%
**Damage/Burn Hair**6%
**Value For Money**6%
**Quality-Overall**5%
**Compatibility-Overall**4%
**Comfort-Overall**3%
**Thin**3%
## **Common questions**
- **Is manscaped razor blades profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the manscaped razor blades niche?**
- 5 brands and 55 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in manscaped razor blades?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Thickness. The return rate is 0.2%.
- **When does demand for manscaped razor blades peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the manscaped razor blades niche?**
- Listings span $4.69–$29.20; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 8,363 reviews — the moat a new listing must climb.
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