---
title: "Trend — mankind kenneth cole - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mankind-kenneth-cole/trend"
last_updated: "2026-08-11T12:28:25.106Z"
locale: en
meta:
  description: "Niche score 51/100 · $201K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $201K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mankind kenneth cole - Flapen"
---

# **mankind kenneth cole**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 39Growth 31Conversion 67Competition 47Returns 99Price range 84Avg price 95Brand share 9Review moat 49Quality gap 40

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.19–$73.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,611.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$201K**

$201K/yr · 111K searches

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend