---
title: "Mankind Kenneth Cole — $201K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mankind-kenneth-cole"
last_updated: "2026-08-11T12:16:56.649Z"
locale: en
meta:
description: "Niche score 51/100 · $201K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $201K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mankind Kenneth Cole — $201K/yr Amazon US Niche (2026) - Flapen"
---
# **mankind kenneth cole**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 39Growth 31Conversion 67Competition 47Returns 99Price range 84Avg price 95Brand share 9Review moat 49Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.19–$73.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,611.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$201K**
$201K/yr · 111K searches
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mankind kenneth cole is a $201K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mankind kenneth cole market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$181K–$241K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#412**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**2%**
- AXE47% - Kenneth Cole35% - Bath & Body Works11% - Mattel2% - Victoria's Secret2% - Crusellas1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mankind-kenneth-cole/trend)
## **Top mankind kenneth cole search terms**
- **mankind**22K/yr+7.7%0.7% conv. - **axe black vanilla**21K/yr+8.6%9.0% conv. - **sandalwood body spray**16K/yr+11.6%1.4% conv. - **mankind kenneth cole**15K/yr-2.0%4.0% conv. - **kenneth cole mankind**12K/yr+19.1%3.9% conv. - **mahogany teakwood body spray**7K/yr-20.0%9.9% conv. - **axe black vanilla body spray**3K/yr+58.8%16.4% conv. - **sandalwood body spray for men**4K/yr-9.6%2.4% conv. - **teakwood body spray**3K/yr-4.5%5.2% conv. - **mankind cologne for men**4K/yr+6.0%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mankind-kenneth-cole/search-terms)
## **Top mankind kenneth cole products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.19**4.6★119 rev](https://www.amazon.com/dp/B0GFQ1ZRMK) [2**Kenneth Cole Mankind Eau de Toilette Spray Cologne for Men**Kenneth Cole**$63.16**4.7★971 rev](https://www.amazon.com/dp/B00LDAT9BW) [3**AXE Fine Fragrance Collection Premium Body Spray Black Vanilla with Orange + Sandalwood with 72H Odor Protection Aluminum-Free 4 oz**AXE**$7.58**4.5★1,968 rev](https://www.amazon.com/dp/B0CGRYBB1J) [4**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent Mens Spray with Long-Lasting Personal Fragrance Warm Woodsy & Masculine Scent 3.7 oz - 1 Pack**Bath & Body Works**$13.44**4.6★3,264 rev](https://www.amazon.com/dp/B0762K9RPM) [5**AXE Fine Fragrance Collection Antiperspirant Deodorant for Men Black Vanilla 72 Hour Sweat & Odor Protection 2.6 oz**AXE**$5.98**4.5★370 rev](https://www.amazon.com/dp/B0FM7WTP3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXE Fine Fragrance Collection Body Spray 3 Count Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$25.32**35 rev5mo ago](https://www.amazon.com/dp/B0GFGJ3682) [**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack**Bath & Body Works**$24.89**3,264 rev5mo ago](https://www.amazon.com/dp/B0GLR93PQG) [**AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.19**119 rev5mo ago](https://www.amazon.com/dp/B0GFQ1ZRMK) [**AXE Aluminium-Free Deodorant Body Spray Travel Size Black Vanilla 6 Pack 72 Hour Odor Protection Orange + Sandalwood 1 Oz Each**AXE**$18.99**7 rev7mo ago](https://www.amazon.com/dp/B0G6BV3YGB) [**AXE Fine Fragrance Collection Antiperspirant Deodorant for Men Black Vanilla 72 Hour Sweat & Odor Protection 2.6 oz**AXE**$5.98**370 rev10mo ago](https://www.amazon.com/dp/B0FM7WTP3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel WWE Elite Collection Action Figure & Accessories Premium Live Event Mankind Set SummerSlam Series with Jesse The Body Ventura Build-A-Figure Parts**Mattel**$24.78**4.5★**▲ 314%**](https://www.amazon.com/dp/B0DC14XG62) [**AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.19**4.6★**▲ 261%**](https://www.amazon.com/dp/B0GFQ1ZRMK) [**AXE Fine Fragrance Collection Body Spray 3 Count Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$25.32**4.7★**▲ 211%**](https://www.amazon.com/dp/B0GFGJ3682) [**Kenneth Cole Mankind Eau de Toilette Spray Cologne for Men Aromatic Woody Fragrance Notes of Cardamom Cedarwood Sandalwood Oak Moss Modern + Masculine Scent 1.7 Fl Oz**Kenneth Cole**$58.40**4.4★**▲ 187%**](https://www.amazon.com/dp/B00J7YI87W) [**Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack**Bath & Body Works**$24.89**4.6★**▲ 182%**](https://www.amazon.com/dp/B0GLR93PQG)
**~~View all trending →~~**
## **What buyers say about mankind kenneth cole**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Great fragrance”*
**Value For Money**6%
*“Good value for the price”*
**Quality-Overall**5%
*“good quality”*
**Durability**4%
*“It lasts throughout the day”*
**Advertised Vs Actual Product**2%
*“As promised”*
**Moist/Dry**2%
*“Very Moisturizing,”*
**Ease Of Use**2%
*“Excellent for everyday use”*
**Size-Overall**1%
*“convenient size”*
**Soft Feel**1%
*“has a smooth”*
**Breathability**1%
*“Great antiperspirant”*
### **What buyers complain about **
**Smell**50%
*“Chemical scent”*
**Durability**6%
*“it doesnt last 5 hrs”*
**Value For Money**4%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Size-Overall**3%
*“you might be surprised that this container is smaller”*
**Quality-Overall**2%
*“Where is your produce quality control”*
**Strength**2%
*“Its just weak, and fades fast”*
**Moist/Dry**1%
*“It is not a healing or highly moisturizing hand cream like Gold Bond's Healing Hand Cream”*
**Color**1%
*“Those awful white marks”*
**Allergies**1%
*“pits felt irritated”*
### **Top return reasons **
**Smell**47%
**Advertised Vs Actual Product**20%
**Defective Material/Parts**8%
**Value For Money**4%
**Color**4%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Leak-Proof**3%
**Breathability**2%
**Functionality-Overall**2%
## **Common questions**
- **Is mankind kenneth cole profitable to sell on Amazon United States?**
- The niche generates $201K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mankind kenneth cole niche?**
- 8 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mankind kenneth cole?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for mankind kenneth cole peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the mankind kenneth cole niche?**
- Listings span $5.19–$73.60; the average listing price is $30.18 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.
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