---
title: "Mango Lip Balm — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mango-lip-balm"
last_updated: "2026-08-06T21:52:35.693Z"
locale: en
meta:
description: "Niche score 35/100 · $32K/yr market · 44K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $32K/yr market · 44K searches/yr · $12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mango Lip Balm — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **mango lip balm**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 66Competition 26Returns 98Price range 72Avg price 54Brand share 16Review moat 15Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.72–$41.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.45**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****22,329.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$32K**
$32K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, mango lip balm is a $32K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mango lip balm market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$50K–$62K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#832**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Burt's Bees58% - LANEIGE21% - ChapStick6% - e.l.f.6% - NIVEA4% - Ruby Kisses3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.4% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mango-lip-balm/trend)
## **Top mango lip balm search terms**
- **mango lip balm**13K/yr+2.5%2.0% conv. - **burts bees lip balm mango**5K/yr-3.3%14.5% conv. - **burts bees mango lip balm**5K/yr+11.6%15.0% conv. - **burts bees mango**5K/yr+26.2%13.1% conv. - **mango chapstick**6K/yr-20.3%7.2% conv. - **laneige mango**4K/yr-6.7%6.9% conv. - **mango lip gloss**4K/yr-25.4%2.8% conv. - **mango laneige**2K/yr-29.1%11.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mango-lip-balm/search-terms)
## **Top mango lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moisturizing Lip Balms 2 Pack - Mango 2/0.15 Ounce (4.25 g) Balm**Burt's Bees**$5.69**4.8★48,907 rev](https://www.amazon.com/dp/B00A46OKDS) [2**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Mango**LANEIGE**$14.89**4.6★510 rev](https://www.amazon.com/dp/B0CZYJYX4Q) [3**Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 4)**Burt's Bees**$13.35**4.7★21,195 rev](https://www.amazon.com/dp/B00BI52CJI) [4**Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 12)**Burt's Bees**$26.56**4.8★58 rev](https://www.amazon.com/dp/B005P0LSSS) [5**Burts Bees 100% Natural Moisturizing Lip Balm (Superfruit)**Burt's Bees**$10.18**4.8★118,049 rev](https://www.amazon.com/dp/B00HJZT0YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glossier Balm Dotcom Lip Balm & Universal Salve Mango Tropical Peach Tint**Glossier**$15.28**185 rev10mo ago](https://www.amazon.com/dp/B0FT1GVBCN) [**Chapstick Lip Balm Mango Sunrise 6-Pack Sweet Fruity & Tropical Moisturizer for Dry Lips 0.15 Oz**ChapStick**$13.13**3 rev1y ago](https://www.amazon.com/dp/B0F56DYYNT) [**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Peach Iced Tea**LANEIGE**$20.32**396 rev1y ago](https://www.amazon.com/dp/B0DQF1S914) [**eos Flavor Lab Secret Menu Lip Balm - Peach Yuzu Limited-Edition Moisturizing Hydrating for Dry Lips Variety Pack 0.14 oz 2-Pack**eos**$4.83**4,041 rev1y ago](https://www.amazon.com/dp/B0DXR9R3T6) [**e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon**e.l.f.**$8.51**26,453 rev1y ago](https://www.amazon.com/dp/B0D442G15L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Mango Moisturizing Lip Balm Blister By Burts Bees for Unisex - 0.15 Oz Lip Balm 0.15 Oz**Burt's Bees**$5.46**4.7★**▲ 273%**](https://www.amazon.com/dp/B004X8IEK8) [**Glossier Balm Dotcom Lip Balm & Universal Salve Mango Tropical Peach Tint**Glossier**$15.28**4.5★**▲ 233%**](https://www.amazon.com/dp/B0FT1GVBCN) [**Burts Bees 100% Natural Moisturizing Lip Balm Mango Beeswax & Fruit Extracts - 12 Tubes**Burt's Bees**$41.09**4.7★**▲ 166%**](https://www.amazon.com/dp/B003U7FYD8) [**Chapstick Lip Balm Mango Sunrise 6-Pack Sweet Fruity & Tropical Moisturizer for Dry Lips 0.15 Oz**ChapStick**$13.13**5.0★**▲ 105%**](https://www.amazon.com/dp/B0F56DYYNT) [**Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 4)**Burt's Bees**$13.35**4.7★**▲ 84%**](https://www.amazon.com/dp/B00BI52CJI)
**~~View all trending →~~**
## **What buyers say about mango lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Softens and moisturizes”*
**Smell**17%
*“cute scent”*
**Quality-Overall**12%
*“Good quality”*
**Soft Feel**10%
*“It is creamy and nice”*
**Value For Money**6%
*“Good price”*
**Color**4%
*“The colors make your lips look good”*
**Advertised Vs Actual Product**3%
*“Exactly what you need”*
**Gifting Purpose**3%
*“Gift”*
**Texture/Consistency-Overall**3%
*“The texture is smooth”*
**Adhesion/Stickiness**3%
*“My favorite chap stick”*
### **What buyers complain about **
**Size-Overall**17%
*“small tube”*
**Moist/Dry**12%
*“In Colorado it is very dry”*
**Smell**10%
*“Very lightly scented”*
**Value For Money**8%
*“it's not always affordable”*
**Adhesion/Stickiness**5%
*“i am not a fan of the stickiness”*
**Thickness**3%
*“It's not thick”*
**Ingredients-Overall**3%
*“I haven't scrutinized the ingredients”*
**Quality-Overall**3%
*“Not as good as another brand and way expensive”*
**Texture/Consistency-Overall**2%
*“I wouldnt buy it again be a use of the texture”*
**Durability**2%
*“Doesnt last”*
### **Top return reasons **
**Size-Overall**26%
**Smell**17%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Color**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**4%
**Functionality-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is mango lip balm profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the mango lip balm niche?**
- 8 brands and 80 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in mango lip balm?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.4%.
- **When does demand for mango lip balm peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the mango lip balm niche?**
- Listings span $4.72–$41.09; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 22,329 reviews — the moat a new listing must climb.
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