---
title: "Trend — mango butter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mango-butter/trend"
last_updated: "2026-08-11T13:55:59.767Z"
locale: en
meta:
  description: "Niche score 57/100 · $817K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $817K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mango butter - Flapen"
---

# **mango butter**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 22Conversion 69Competition 55Returns 97Price range 84Avg price 91Brand share 47Review moat 33Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.47**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.97–$64.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$817K**

$817K/yr · 601K searches

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,202.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

## Trend