---
title: "Mango Butter — $817K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mango-butter"
last_updated: "2026-08-11T10:35:47.577Z"
locale: en
meta:
description: "Niche score 57/100 · $817K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $817K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mango Butter — $817K/yr Amazon US Niche (2026) - Flapen"
---
# **mango butter**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 22Conversion 69Competition 55Returns 97Price range 84Avg price 91Brand share 47Review moat 33Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.97–$64.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$817K**
$817K/yr · 601K searches
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,202.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mango butter is a $817K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mango butter market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$859K–$1.1M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **74%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**17%**
- Yajna23% - Better Shea Butter22% - Mary Tylor Naturals17% - SULU ORGANICS8% - Bless International7% - Kyabo6% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
15K10KHoliday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mango-butter/trend)
## **Top mango butter search terms**
- **mango butter**370K/yr+2.2%6.1% conv. - **mango butter raw organic**110K/yr-29.2%6.8% conv. - **organic mango butter**24K/yr-5.7%5.5% conv. - **raw mango butter**17K/yr+0.6%4.5% conv. - **mango butter bulk**14K/yr+8.1%5.1% conv. - **mango butter raw**10K/yr-29.8%4.8% conv. - **refined mango butter**7K/yr+14.1%2.9% conv. - **mango butter for skin**8K/yr-17.0%3.0% conv. - **mango butter for hair**7K/yr-10.8%1.7% conv. - **unrefined mango butter**5K/yr-0.1%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mango-butter/search-terms)
## **Top mango butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$33K8%$65K12%$98K16%$131K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$6.97**4.5★2,910 rev](https://www.amazon.com/dp/B0C3VN29MB) [2**Mary Tylor Naturals Mango Butter 1 lb Cold Pressed Unrefined Raw Pure Mango Butter**Mary Tylor Naturals**$15.82**4.6★4,138 rev](https://www.amazon.com/dp/B07J52F3DB) [3**Raw Mango Butter - 100% Natural Skin and Hair Moisturizer - Use with Shea in DIY Whipped Body Butter Mango Body Lotion Lip Gloss and Soap Making 8 oz Block**Better Shea Butter**$18.92**4.8★9,109 rev](https://www.amazon.com/dp/B01I5I9UYA) [4**Better Shea Butter Mango Butter 100% Natural Skin Moisturizer 1 LB Block**Better Shea Butter**$25.85**4.8★9,109 rev](https://www.amazon.com/dp/B015X0NP9O) [5**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$9.95**4.5★2,910 rev](https://www.amazon.com/dp/B0C3VJC68B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Mango Butter - Raw Organic Unrefined Mango Seed Butter for Skin Care Body Butter & Hair - Pure Mango Butter Cold Pressed for Soap Making Mango Lotion | Natural Skin Moisturizer 8 oz**Better Shea Butter**$30.12**52 rev1y ago](https://www.amazon.com/dp/B0DJNCBRW5) [**SULU ORGANICS 7 Lbs Refined Expeller Pressed Mango Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size**SULU ORGANICS**$64.59**69 rev2y ago](https://www.amazon.com/dp/B0FCWTW2YG) [**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$6.97**2,910 rev3y ago](https://www.amazon.com/dp/B0C3VN29MB) [**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$9.95**2,910 rev3y ago](https://www.amazon.com/dp/B0C3VJC68B) [**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$15.78**2,910 rev3y ago](https://www.amazon.com/dp/B0C3VJR6DR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**era of nature Organic Unrefined Raw African Ivory White Shea Butter 16oz - Moisturizing Raw Shea Butter Bar for Skin & Hair DIY Lip Balm Base Cream Soap & Lotion Making Supplies Kit Skincare**era of nature**$15.88**4.6★**▲ 240%**](https://www.amazon.com/dp/B01N6X6FCN) [**Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin**Yajna**$15.78**4.5★**▲ 172%**](https://www.amazon.com/dp/B0C3VJR6DR) [**Organic Mango Butter - Raw Organic Unrefined Mango Seed Butter for Skin Care Body Butter & Hair - Pure Mango Butter Cold Pressed for Soap Making Mango Lotion | Natural Skin Moisturizer 8 oz**Better Shea Butter**$30.12**4.6★**▲ 104%**](https://www.amazon.com/dp/B0DJNCBRW5) [**Better Shea Butter Mango Butter 100% Natural Skin Moisturizer 1 LB Block**Better Shea Butter**$25.85**4.8★**▲ 97%**](https://www.amazon.com/dp/B015X0NP9O) [**SULU ORGANICS 100% PURE COLD PRESSED REFINED RAW MANGO BUTTER (2 LB)**SULU ORGANICS**$25.93**4.7★**▲ 90%**](https://www.amazon.com/dp/B0CQQ3Y3TW)
**~~View all trending →~~**
## **What buyers say about mango butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Reliable brand”*
**Soft Feel**16%
*“Smooth and creamy”*
**Smell**12%
*“The smell is just divine”*
**Moist/Dry**12%
*“Great moisturizing product”*
**Texture/Consistency-Overall**5%
*“The texture looks smooth”*
**Value For Money**4%
*“Good price”*
**Suitability Combination Skin**3%
*“Its a great for refining your skins tone and texture”*
**Advertised Vs Actual Product**3%
*“Product as advertised”*
**Absorbency**2%
*“It absorbs beautifully”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**33%
*“No scent”*
**Advertised Vs Actual Product**9%
*“this is false advertising”*
**Size-Overall**6%
*“Small”*
**Color**5%
*“They were turning grey”*
**Oily/Greasy**4%
*“raw this butter is cut with petroleum”*
**Hard Feel**4%
*“It is hard straight out of the container”*
**Value For Money**4%
*“RIDICULOUS PRICE HIKE”*
**Ease Of Use**3%
*“left the rest still too hard to use”*
**Texture/Consistency-Overall**3%
*“Grainy texture”*
**Leak-Proof**2%
*“I found their plastic bag had leaked”*
### **Top return reasons **
**Smell**28%
**Advertised Vs Actual Product**16%
**Texture/Consistency-Overall**10%
**Size-Overall**7%
**Hard Feel**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Color**3%
**Leak-Proof**3%
**Quality-Overall**3%
## **Common questions**
- **Is mango butter profitable to sell on Amazon United States?**
- The niche generates $817K/yr across 23 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mango butter niche?**
- 11 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in mango butter?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.
- **When does demand for mango butter peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mango butter niche?**
- Listings span $6.97–$64.59; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 3,202 reviews — the moat a new listing must climb.
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