---
title: "Manes By Mell Store — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/manes-by-mell-store"
last_updated: "2026-08-11T10:40:45.934Z"
locale: en
meta:
description: "Niche score 48/100 · $49K/yr market · 16K searches/yr · $28.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $49K/yr market · 16K searches/yr · $28.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Manes By Mell Store — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **manes by mell store**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 25Conversion 90Competition 19Returns 94Price range 88Avg price 95Brand share 0Review moat 85Quality gap 78
**Avg price**
**Incredible****$28.81**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.54–$75.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****299.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$49K**
$49K/yr · 16K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, manes by mell store is a $49K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manes by mell store market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#527**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- VERB100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 15.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/manes-by-mell-store/trend)
## **Top manes by mell store search terms**
- **verb curl**12K/yr-2.1%9.5% conv. - **verb curl shampoo and conditioner**2K/yr+18.0%14.3% conv. - **verb curl leave in conditioner**1K/yr-23.8%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/manes-by-mell-store/search-terms)
## **Top manes by mell store products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates**VERB**$19.47**4.1★632 rev](https://www.amazon.com/dp/B0CZ1MW8PF) [2**VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates**VERB**$36.82**3.9★258 rev](https://www.amazon.com/dp/B0CZ7H6NNR) [3**VERB Curl Cream 5.3 oz Lightweight Leave-In Curl Defining Cream Anti-Frizz Provides Shape Softness and Light Hold Vegan No Parabens or Harmful Sulfates**VERB**$19.75**4.3★393 rev](https://www.amazon.com/dp/B0CZ1RFK7Q) [4**VERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates**VERB**$21.77**4.3★54 rev](https://www.amazon.com/dp/B0GHS39BQ8) [5**VERB Curl Conditioner 32 fl oz - Soften Define + Hydrate - Frizz Control + Curl Retention - Vegan No Parabens or Harmful Sulfates**VERB**$35.79**4.6★203 rev](https://www.amazon.com/dp/B0CXPMVNMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates**VERB**$21.77**54 rev5mo ago](https://www.amazon.com/dp/B0GHS39BQ8) [**VERB Curl Foaming Gel 2 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates**VERB**$9.54**632 rev1y ago](https://www.amazon.com/dp/B0D4R325WJ) [**VERB Hydrate Leave-In Conditioner 6.5 fl oz Nourish Dry + Frizzy Hair - Smooth + Detangle - Amber + Warm Jasmine Scent**VERB**$19.89**353 rev2y ago](https://www.amazon.com/dp/B0D1HV8F66) [**VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates**VERB**$19.47**632 rev2y ago](https://www.amazon.com/dp/B0CZ1MW8PF) [**VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates**VERB**$36.82**258 rev2y ago](https://www.amazon.com/dp/B0CZ7H6NNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates**VERB**$21.77**4.3★**▲ 100%**](https://www.amazon.com/dp/B0GHS39BQ8) [**VERB Curl Shampoo 32 fl oz - Curl Shampoo for All Curl Types Gentle Cleanse to Nourish Curls - Vegan No Parabens or Harmful Sulfates**VERB**$39.17**4.2★**▲ 95%**](https://www.amazon.com/dp/B0CY2Y34FZ) [**VERB Curl Conditioner 32 fl oz - Soften Define + Hydrate - Frizz Control + Curl Retention - Vegan No Parabens or Harmful Sulfates**VERB**$35.79**4.6★**▲ 74%**](https://www.amazon.com/dp/B0CXPMVNMY) [**VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates**VERB**$19.47**4.1★**— 3%**](https://www.amazon.com/dp/B0CZ1MW8PF) [**VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates**VERB**$36.82**3.9★**— 5%**](https://www.amazon.com/dp/B0CZ7H6NNR)
**~~View all trending →~~**
## **What buyers say about manes by mell store**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Smells great”*
**Suitability Curly Hair**10%
*“I think that works best for my curls”*
**Quality-Overall**7%
*“Its amazing quality”*
**Weight Light**7%
*“Lightweight”*
**Soft Feel**5%
*“still gives that smooth”*
**Suitability Wavy Hair**5%
*“Great for fine curly/wavy hair”*
**Moist/Dry**4%
*“Perfect for air drying”*
**Value For Money**3%
*“Worth it”*
**Hair Styling**3%
*“thought it works so well i would try curl oil”*
**Ease Of Use**2%
*“It is very easy to use”*
### **What buyers complain about **
**Smell**9%
*“Smells awful”*
**Moist/Dry**7%
*“It felt like it would break from how dry it gets”*
**Suitability Curly Hair**7%
*“wont tolerate most curly hair brands. over 30 years of trying different products”*
**Hair Related**6%
*“Not great for my hair”*
**Value For Money**6%
*“its very expensive”*
**Oily/Greasy**5%
*“However, even when following the instructions and using a very small amount, it left our hair looking greasy and weighed down by the end of the day”*
**Weight Heavy**4%
*“This leave is in SO GREASY and SO HEAVY”*
**Lather**3%
*“I cannot get the shampoo to lather no matter what I seem to do”*
**Size-Overall**3%
*“which is huge”*
**Quality-Overall**2%
*“and this is very lacking compared to those formulations”*
### **Top return reasons **
**Suitability Short Hair**15%
**Smell**14%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Oily/Greasy**7%
**Moist/Dry**6%
**Value For Money**5%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is manes by mell store profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the manes by mell store niche?**
- 1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in manes by mell store?**
- Top complaints mined from reviews: Smell, Moist/Dry, Suitability Curly Hair. The return rate is 1.0%.
- **When does demand for manes by mell store peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 15.3× the quietest.
- **What does it cost to enter the manes by mell store niche?**
- Listings span $9.54–$75.54; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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