---
title: "Mandarin Perfume — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mandarin-perfume"
last_updated: "2026-08-06T21:45:11.480Z"
locale: en
meta:
description: "Niche score 36/100 · $77K/yr market · 82K searches/yr · $29.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $77K/yr market · 82K searches/yr · $29.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mandarin Perfume — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **mandarin perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 16Conversion 40Competition 3Returns 100Price range 95Avg price 95Brand share 0Review moat 42Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.50**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.25–$41.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,252.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$77K**
$77K/yr · 82K searches
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mandarin perfume is a $77K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mandarin perfume market data**
- **Units sold / yr**
- **2K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#532**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Armaf93% - Erimberate3% - FODIEME3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -19.0% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mandarin-perfume/trend)
## **Top mandarin perfume search terms**
- **mandarin sky perfume**32K/yr-36.5%2.6% conv. - **mandarin perfume**21K/yr-0.5%2.2% conv. - **perfume mandarin**17K/yr-12.1%1.7% conv. - **odyssey mandarin**6K/yr-4.8%3.2% conv. - **perfume mandarin sky**5K/yr+10.7%1.9% conv. - **perfume odyssey mandarin sky**3K/yr+30.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mandarin-perfume/search-terms)
## **Top mandarin perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$15K40%$31K60%$46K80%$62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Odyssey - Mandarinsky Limited Edition by Armaf for Men - 3.4 oz EDP Spray**Armaf**$29.06**4.7★11,414 rev](https://www.amazon.com/dp/B0C3G9J5Q8) [2**Armaf Odyssey Mandarin Sky Limited Edition 6.8 Oz / 200ml for Men EDP**Armaf**$41.85**4.6★832 rev](https://www.amazon.com/dp/B0CH959ZKD) [3**Armaf Odyssey - Mandarin Sky Limited Edition for Men - 2.02 oz EDP Spray**Armaf**$23.72**4.6★586 rev](https://www.amazon.com/dp/B0DR8CCHHQ) [4**Odyssey - Mandarin Sky Elixir Limited Edition by Armaf for Men - 3.4 oz EDP Spray**Armaf**$37.73**4.7★638 rev](https://www.amazon.com/dp/B0F9NF9KW3) [5**Erimberate Odyssey Mandarin Sky Limited Edition**Erimberate**$21.25**4.3★14 rev](https://www.amazon.com/dp/B0GRGMMXRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FODIEME Odyssey Mandarin Sky Eau de Parfum Limited Edition Fragrance(100ml)**FODIEME**$23.37**32 rev3mo ago](https://www.amazon.com/dp/B0GVMS7J1K) [**Erimberate Odyssey Mandarin Sky Limited Edition**Erimberate**$21.25**14 rev4mo ago](https://www.amazon.com/dp/B0GRGMMXRS) [**Armaf Odyssey - Mandarin Sky Limited Edition for Men - 2.02 oz EDP Spray**Armaf**$23.72**586 rev1y ago](https://www.amazon.com/dp/B0DR8CCHHQ) [**Armaf Odyssey Mandarin Sky Limited Edition 6.8 Oz / 200ml for Men EDP**Armaf**$41.85**832 rev2y ago](https://www.amazon.com/dp/B0CH959ZKD) [**Odyssey - Mandarinsky Limited Edition by Armaf for Men - 3.4 oz EDP Spray**Armaf**$29.06**11,414 rev2y ago](https://www.amazon.com/dp/B0C3G9J5Q8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FODIEME Odyssey Mandarin Sky Eau de Parfum Limited Edition Fragrance(100ml)**FODIEME**$23.37**3.9★**▲ 239%**](https://www.amazon.com/dp/B0GVMS7J1K) [**Erimberate Odyssey Mandarin Sky Limited Edition**Erimberate**$21.25**4.3★**▲ 210%**](https://www.amazon.com/dp/B0GRGMMXRS) [**Armaf Odyssey Mandarin Sky Limited Edition 6.8 Oz / 200ml for Men EDP**Armaf**$41.85**4.6★**▲ 37%**](https://www.amazon.com/dp/B0CH959ZKD) [**Odyssey - Mandarin Sky Elixir Limited Edition by Armaf for Men - 3.4 oz EDP Spray**Armaf**$37.73**4.7★**▲ 13%**](https://www.amazon.com/dp/B0F9NF9KW3) [**Armaf Odyssey - Mandarin Sky Limited Edition for Men - 2.02 oz EDP Spray**Armaf**$23.72**4.6★**— 1%**](https://www.amazon.com/dp/B0DR8CCHHQ)
**~~View all trending →~~**
## **What buyers say about mandarin perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Great smelling fragrance”*
**Quality-Overall**8%
*“No complaints”*
**Value For Money**6%
*“Great value”*
**Durability**4%
*“The longevity has been impressive”*
**Gifting Purpose**2%
*“Perfect for a gift”*
**Advertised Vs Actual Product**1%
*“Its just like picture”*
**Soft Feel**1%
*“leaves a smooth scent trail as you move”*
**Design-Overall**0%
*“Very creative design”*
**Cleansing**0%
*“It has that clean”*
**Moist/Dry**0%
*“The dry down is amazing”*
### **What buyers complain about **
**Smell**41%
*“it smelled horible”*
**Durability**13%
*“Longevity is weak”*
**Allergies**5%
*“Allergic reaction”*
**Value For Money**5%
*“atomizer is a little cheap in my opinion could be a bit better”*
**Alcohol Content**5%
*“This smells awfully cheap and like alcohol”*
**Hard Feel**3%
*“Otherwise, hard pass”*
**Strength**3%
*“Way too strong”*
**Quality-Overall**2%
*“Cheap”*
**Defective Material/Parts**1%
*“Item is defective”*
**Ease Of Use**1%
*“not able to be used”*
## **Common questions**
- **Is mandarin perfume profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the mandarin perfume niche?**
- 3 brands and 71 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mandarin perfume?**
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.0%.
- **When does demand for mandarin perfume peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mandarin perfume niche?**
- Listings span $21.25–$41.85; the average listing price is $29.50 (sweet spot $15–$100). The average incumbent carries 2,253 reviews — the moat a new listing must climb.
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