---
title: "Mama Kuleana Sunscreen — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mama-kuleana-sunscreen"
last_updated: "2026-08-06T21:05:54.376Z"
locale: en
meta:
description: "Niche score 59/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mama Kuleana Sunscreen — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **mama kuleana sunscreen**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 67Conversion 79Competition 38Returns 96Price range 84Avg price 95Brand share 0Review moat 44Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.64–$49.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+47.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$239K**
$239K/yr · 122K searches
**Review moat**
**Okay****2,063.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mama kuleana sunscreen is a $239K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mama kuleana sunscreen market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$198K–$248K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#490**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**566**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- All Good Makes Everything Better65% - Project Reef30% - BLUE LIZARD4% - Badger1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mama-kuleana-sunscreen/trend)
## **Top mama kuleana sunscreen search terms**
- **all good sunscreen**56K/yr+80.0%7.0% conv. - **project reef sunscreen**16K/yr+50.8%10.4% conv. - **all good**14K/yr-35.8%0.7% conv. - **project reef**6K/yr+48.7%7.7% conv. - **all good mineral sunscreen**5K/yr+55.8%7.6% conv. - **goddess garden sunscreen**6K/yr+13.9%2.1% conv. - **project reef mineral sunscreen**3K/yr+62.2%11.5% conv. - **clean ingredient sunscreen for face**4K/yr+42.8%0.1% conv. - **soleo organics sunscreen**4K/yr+31.7%0.4% conv. - **organic sunscreens**4K/yr+54.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mama-kuleana-sunscreen/search-terms)
## **Top mama kuleana sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant 2-pack (3 oz)**All Good Makes Everything Better**$27.26**4.4★1,576 rev](https://www.amazon.com/dp/B0721YXB69) [2**Project Reef SPF 50 Mineral Sunscreen Lotion Hawaii Reef Act 104 Compliant Zinc Sunscreen with Natural Ingredients Vegan Ocean-Friendly Water-Resistant 3.4 fl oz**Project Reef**$25.25**4.4★121 rev](https://www.amazon.com/dp/B09NCKT958) [3**All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant (3 oz)**All Good Makes Everything Better**$16.83**4.4★1,576 rev](https://www.amazon.com/dp/B06XZMTBPG) [4**All Good Sport Sunscreen Spray - UVA/UVB Broad Spectrum SPF 30 - Water Resistant Coral Reef Friendly - Zinc Calendula Aloe (6 oz)(2-Pack)**All Good Makes Everything Better**$35.17**3.8★480 rev](https://www.amazon.com/dp/B07YVKLJCR) [5**Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types**Project Reef**$25.70**3.7★50 rev](https://www.amazon.com/dp/B0CP3GCSTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz**Badger**$18.11**2,562 rev2y ago](https://www.amazon.com/dp/B0CPN28L8N) [**Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types**Project Reef**$25.70**50 rev2y ago](https://www.amazon.com/dp/B0CP3GCSTR) [**Project Reef SPF 50 Mineral Sunscreen Stick Compact SPF Stick Hawaii Reef Act 104 Compliant Vegan Ocean-Friendly Water-Resistant 0.5 oz**Project Reef**$21.11**182 rev2y ago](https://www.amazon.com/dp/B0CF3BWVWX) [**All Good Anti-Aging Daily Mineral Sunscreen Face Moisturizer with SPF 50 Protection | w/Hyaluronic Acid Niacinamide Calendula Extract | Hydrating Facial Lotion w/Broad Spectrum Protection - 1oz**All Good Makes Everything Better**$27.12**64 rev3y ago](https://www.amazon.com/dp/B0C3J1QVPJ) [**Project Reef SPF 50 Mineral Sunscreen Lotion Hawaii Reef Act 104 Compliant Zinc Sunscreen with Natural Ingredients Vegan Ocean-Friendly Water-Resistant 3.4 fl oz**Project Reef**$25.25**121 rev4y ago](https://www.amazon.com/dp/B09NCKT958)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All Good Baby & Kids Sunscreen Spray - UVA/UVB Broad Spectrum SPF 30 Zinc Oxide Coral Reef Friendly Water Resistant Calendula Aloe (6 oz)(2-Pack)**All Good Makes Everything Better**$34.61**4.2★**▲ 42%**](https://www.amazon.com/dp/B07YVPN75S) [**All Good Sunscreen - Zinc Oxide Sunscreen - Travel Size SPF 50+ Water Resistant for Face Nose Ears 1 oz (2-pack)**All Good Makes Everything Better**$17.10**4.4★**▲ 41%**](https://www.amazon.com/dp/B071KLSJFP) [**All Good Sunscreen - Sports Mineral for Face Nose Ears- Butter Stick SPF 50 - Coral Reef Friendly Water Resistant Zinc Oxide Coconut Oil Beeswax Vitamin E (2.75 oz)**All Good Makes Everything Better**$16.33**4.3★**▲ 35%**](https://www.amazon.com/dp/B06XZ6DRS7) [**All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant (3 oz)**All Good Makes Everything Better**$16.83**4.4★**▲ 20%**](https://www.amazon.com/dp/B06XZMTBPG) [**Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types**Project Reef**$25.70**3.7★**▲ 16%**](https://www.amazon.com/dp/B0CP3GCSTR)
**~~View all trending →~~**
## **What buyers say about mama kuleana sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Best quality”*
**Protection**8%
*“Excellent protection”*
**Suitability Combination Skin**8%
*“Good for sensitive skin”*
**Efficiency**5%
*“Does the job well”*
**Allergies**3%
*“Good for allergies”*
**Smell**3%
*“Fragrance Free”*
**Color**3%
*“Goes on really white”*
**Value For Money**3%
*“It's great and affordable”*
**Ease Of Application**3%
*“It applies smoothly”*
**Soft Feel**3%
*“Goes on smooth”*
### **What buyers complain about **
**Color**12%
*“A little dark”*
**Allergies**11%
*“gave a rash”*
**Thickness**8%
*“It is thicker than creams”*
**Ease Of Use**3%
*“The one thing I have against it is that it's very hard to squeeze out”*
**Oily/Greasy**3%
*“Too greasy”*
**Sensitivity-Overall**3%
*“As a person who burns easily”*
**Smell**3%
*“smells like fish”*
**Ease Of Application**3%
*“Not a smooth application”*
**Functionality-Overall**3%
*“Will not spray rip off”*
**Adhesion/Stickiness**3%
*“It made my skin feel sticky”*
### **Top return reasons **
**Value For Money**15%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Ingredients-Overall**7%
**Color**5%
**Thickness**5%
**Leak-Proof**4%
**Smell**4%
**Functionality-Overall**3%
**Oily/Greasy**3%
## **Common questions**
- **Is mama kuleana sunscreen profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 21 tracked products. 90-day search growth is +47.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the mama kuleana sunscreen niche?**
- 4 brands and 566 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mama kuleana sunscreen?**
- Top complaints mined from reviews: Color, Allergies, Thickness. The return rate is 0.9%.
- **When does demand for mama kuleana sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the mama kuleana sunscreen niche?**
- Listings span $9.64–$49.35; the average listing price is $24.81 (sweet spot $15–$100). The average incumbent carries 2,063 reviews — the moat a new listing must climb.
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