[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-malin-goetz-lip-moisturizer":3,"research-sidebar-rollups":538},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":83,"demand":88,"seasonality":383,"brandShare":396,"products":400,"feedback":431,"searchTerms":488,"related":503,"lastUpdated":35},"52f178fa-cdb8-4c92-92a0-20645518c424","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":20,"brandCountYearAgo":20,"sellerCount":26,"signals":36,"avgBsr":37,"pageQuality":30,"unitsSoldMin":38,"unitsSoldAvgMin":39,"unitsSoldAvgMax":40,"revenueMin":41,"revenueMax":42,"avgBrandAgeMonths":43,"avgSellerAgeDays":44,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":45},46612,14608,0.4956,-0.195,0.1928,1,4.6,677,16.55,15.77,17.77,3,4000,0.3333,0.0058,0,"malin goetz lip moisturizer","malin-goetz-lip-moisturizer","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmalin-goetz-lip-moisturizer","Lip Care","2026-07-24T16:36:49.645026+00:00",[],291,3000,750,1000,49650,66200,74,137,0.25,{"score":47,"verdict":48,"components":49},38,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",12,0.15,46611.79,{"key":56,"score":57,"weight":53,"raw":18},"growth",15,{"key":59,"score":60,"weight":61,"raw":19},"conversion",100,0.1,{"key":63,"score":30,"weight":53,"raw":20},"competition",{"key":65,"score":30,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",25,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",71,0.05,676.67,{"key":75,"score":76,"weight":61,"raw":29},"returns",97,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",79,{"key":81,"score":82,"weight":72,"raw":20},"priceRange",95,{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":382},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,182,185,188,191,194,197,200,203,206,209,211,213,216,219,222,225,227,230,233,235,238,241,244,246,248,250,252,255,257,260,263,266,268,271,274,276,278,281,284,287,290,293,296,299,302,305,308,311,314,317,319,322,325,328,330,333,336,338,341,344,346,349,352,355,357,360,363,365,368,371,374,377,380],{"week":91,"volume":92},"2024-07-28",186,{"week":94,"volume":95},"2024-08-04",204,{"week":97,"volume":98},"2024-08-11",211,{"week":100,"volume":101},"2024-08-18",213,{"week":103,"volume":104},"2024-08-25",197,{"week":106,"volume":107},"2024-09-01",182,{"week":109,"volume":110},"2024-09-08",180,{"week":112,"volume":113},"2024-09-15",208,{"week":115,"volume":116},"2024-09-22",209,{"week":118,"volume":119},"2024-09-29",166,{"week":121,"volume":122},"2024-10-06",171,{"week":124,"volume":125},"2024-10-13",311,{"week":127,"volume":128},"2024-10-20",307,{"week":130,"volume":131},"2024-10-27",290,{"week":133,"volume":134},"2024-11-03",405,{"week":136,"volume":137},"2024-11-10",328,{"week":139,"volume":140},"2024-11-17",360,{"week":142,"volume":143},"2024-11-24",467,{"week":145,"volume":146},"2024-12-01",636,{"week":148,"volume":149},"2024-12-08",644,{"week":151,"volume":152},"2024-12-15",558,{"week":154,"volume":155},"2024-12-22",485,{"week":157,"volume":158},"2024-12-29",431,{"week":160,"volume":161},"2025-01-05",343,{"week":163,"volume":164},"2025-01-12",413,{"week":166,"volume":167},"2025-01-19",385,{"week":169,"volume":170},"2025-01-26",375,{"week":172,"volume":173},"2025-02-02",369,{"week":175,"volume":176},"2025-02-09",321,{"week":178,"volume":179},"2025-02-16",234,{"week":181,"volume":161},"2025-02-23",{"week":183,"volume":184},"2025-03-02",294,{"week":186,"volume":187},"2025-03-09",225,{"week":189,"volume":190},"2025-03-16",229,{"week":192,"volume":193},"2025-03-23",232,{"week":195,"volume":196},"2025-03-30",239,{"week":198,"volume":199},"2025-04-06",228,{"week":201,"volume":202},"2025-04-13",220,{"week":204,"volume":205},"2025-04-20",222,{"week":207,"volume":208},"2025-04-27",230,{"week":210,"volume":205},"2025-05-04",{"week":212,"volume":122},"2025-05-11",{"week":214,"volume":215},"2025-05-18",240,{"week":217,"volume":218},"2025-05-25",191,{"week":220,"volume":221},"2025-06-01",199,{"week":223,"volume":224},"2025-06-08",165,{"week":226,"volume":44},"2025-06-15",{"week":228,"volume":229},"2025-06-22",179,{"week":231,"volume":232},"2025-06-29",109,{"week":234,"volume":221},"2025-07-06",{"week":236,"volume":237},"2025-07-13",414,{"week":239,"volume":240},"2025-07-20",183,{"week":242,"volume":243},"2025-07-27",217,{"week":245,"volume":116},"2025-08-03",{"week":247,"volume":243},"2025-08-10",{"week":249,"volume":110},"2025-08-17",{"week":251,"volume":107},"2025-08-24",{"week":253,"volume":254},"2025-08-31",214,{"week":256,"volume":202},"2025-09-07",{"week":258,"volume":259},"2025-09-14",203,{"week":261,"volume":262},"2025-09-21",219,{"week":264,"volume":265},"2025-09-28",271,{"week":267,"volume":221},"2025-10-05",{"week":269,"volume":270},"2025-10-12",341,{"week":272,"volume":273},"2025-10-19",215,{"week":275,"volume":215},"2025-10-26",{"week":277,"volume":265},"2025-11-02",{"week":279,"volume":280},"2025-11-09",354,{"week":282,"volume":283},"2025-11-16",264,{"week":285,"volume":286},"2025-11-23",400,{"week":288,"volume":289},"2025-11-30",637,{"week":291,"volume":292},"2025-12-07",571,{"week":294,"volume":295},"2025-12-14",454,{"week":297,"volume":298},"2025-12-21",486,{"week":300,"volume":301},"2025-12-28",366,{"week":303,"volume":304},"2026-01-04",395,{"week":306,"volume":307},"2026-01-11",370,{"week":309,"volume":310},"2026-01-18",386,{"week":312,"volume":313},"2026-01-25",350,{"week":315,"volume":316},"2026-02-01",349,{"week":318,"volume":176},"2026-02-08",{"week":320,"volume":321},"2026-02-15",281,{"week":323,"volume":324},"2026-02-22",314,{"week":326,"volume":327},"2026-03-01",280,{"week":329,"volume":283},"2026-03-08",{"week":331,"volume":332},"2026-03-15",258,{"week":334,"volume":335},"2026-03-22",251,{"week":337,"volume":199},"2026-03-29",{"week":339,"volume":340},"2026-04-05",245,{"week":342,"volume":343},"2026-04-12",241,{"week":345,"volume":179},"2026-04-19",{"week":347,"volume":348},"2026-04-26",265,{"week":350,"volume":351},"2026-05-03",192,{"week":353,"volume":354},"2026-05-10",274,{"week":356,"volume":208},"2026-05-17",{"week":358,"volume":359},"2026-05-24",194,{"week":361,"volume":362},"2026-05-31",236,{"week":364,"volume":98},"2026-06-07",{"week":366,"volume":367},"2026-06-14",216,{"week":369,"volume":370},"2026-06-21",210,{"week":372,"volume":373},"2026-06-28",392,{"week":375,"volume":376},"2026-07-05",167,{"week":378,"volume":379},"2026-07-12",158,{"week":381,"volume":119},"2026-07-19",false,[384,385,386,387,388,389,390,391,392,393,394,395],1.3400642339756732,1.1246412464124642,0.888342216755501,0.8372625392920596,0.7698965878547674,0.7177805111384448,0.7506491731583983,0.7213338800054667,0.7335732616585426,0.9212108787754545,1.3763382078265227,1.828405691464322,{"top":397,"otherBrandCount":30,"otherClickShare":30},[398],{"brand":399,"clickShare":20},"MALIN+GOETZ",[401,411,421],{"asin":402,"title":403,"brand":399,"imageUrl":404,"price":24,"rating":405,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B000VXMMY8","MALIN+GOETZ Lip Moisturizer Hydrating Gel Lip Treatment with Nourishing Fatty Acid Blend Long-Lasting Protection for Dry Lips Vegan Cruelty-Free No Flavor (0.35 Fl Oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kFJgTqnIL.jpg",4.7,923,0.6428,0.7281,"2001-10-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000VXMMY8",{"asin":412,"title":413,"brand":399,"imageUrl":414,"price":415,"rating":21,"reviews":416,"clickShare90":417,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B005H0PXK0","MALIN+GOETZ Lip Moisturizer Hydrating Gel Lip Treatment with Nourishing Fatty Acid Blend Long-Lasting Protection for Dry Lips Vegan Cruelty-Free Mojito Flavor (0.35 Fl Oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SAi9RqSrL.jpg",16.11,1034,0.2576,0.1823,"2011-10-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005H0PXK0",{"asin":422,"title":423,"brand":399,"imageUrl":424,"price":25,"rating":425,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B0C1HDB4W2","MALIN+GOETZ SPF 30 Lip Balm | Mineral Broad Spectrum Sun Protection with Titanium Dioxide | Moisturizing Nourishing + Refreshing Spearmint | Reef-Safe Vegan + Cruelty-Free Lip Care (0.3 Fl Oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3137UDtdHlL.jpg",4.5,73,0.0996,0.0896,"2023-04-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C1HDB4W2",{"love":432,"hate":444,"returnReasons":462},[433,440],{"topic":434,"percentOfMentions":435,"verbatims":436},"Moist\u002FDry",0.8,[437,438,439],"Best lip moisturizer that Ive ever had","This is the only thing to keep my lips moisturizer throughout the day","Hands down the best moisturizing lip mask\u002F gloss your can put on your lips",{"topic":441,"percentOfMentions":72,"verbatims":442},"Comfort-Overall",[443],"it was so luxurious",[445,450,455,459],{"topic":446,"percentOfMentions":447,"verbatims":448},"Functionality-Overall",0.5,[449],"not effective",{"topic":451,"percentOfMentions":452,"verbatims":453},"Value For Money",0.125,[454],"Not worth $16",{"topic":456,"percentOfMentions":452,"verbatims":457},"Thickness",[458],"thick - finally bought it again",{"topic":434,"percentOfMentions":452,"verbatims":460},[461],"does not keep your lips moisturized for more than 10 minutes",[463,465,468,471,473,476,479,481,483,486],{"reason":434,"pct":464},0.2286,{"reason":466,"pct":467},"Product Condition",0.1286,{"reason":469,"pct":470},"Texture\u002FConsistency-Overall",0.1143,{"reason":472,"pct":61},"Smell",{"reason":474,"pct":475},"Adhesion\u002FStickiness",0.07139999999999999,{"reason":477,"pct":478},"Brightness\u002FShine\u002FGlow",0.0571,{"reason":480,"pct":478},"Oily\u002FGreasy",{"reason":482,"pct":478},"Quality-Overall",{"reason":484,"pct":485},"Suitability Dry Skin",0.0286,{"reason":487,"pct":485},"Size-Overall",[489,494,498],{"term":490,"volume":491,"growthQoq":492,"conversionRate":493},"malin goetz lip balm",11644,-0.2156,0.1543,{"term":31,"volume":495,"growthQoq":496,"conversionRate":497},1631,-0.2216,0.1861,{"term":499,"volume":500,"growthQoq":501,"conversionRate":502},"malin goetz lip",1333,0.1042,0.1283,[504,511,516,522,527,532],{"title":505,"href":506,"score":507,"verdict":508,"marketSize":509,"growth90":510},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":512,"href":513,"score":507,"verdict":508,"marketSize":514,"growth90":515},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":517,"href":518,"score":507,"verdict":519,"marketSize":520,"growth90":521},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":523,"href":524,"score":507,"verdict":508,"marketSize":525,"growth90":526},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":528,"href":529,"score":507,"verdict":519,"marketSize":530,"growth90":531},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":533,"href":534,"score":535,"verdict":508,"marketSize":536,"growth90":537},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[539,546,549,556,563,570,577,584,591,598,605,612,619,626,633,640,647,654,661,668],{"nodeId":540,"label":541,"slug":542,"href":543,"nichesTracked":544,"marketSizeTotal":545},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":547,"marketSizeTotal":548},10978,8129370268,{"nodeId":550,"label":551,"slug":552,"href":553,"nichesTracked":554,"marketSizeTotal":555},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":561,"marketSizeTotal":562},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":564,"label":565,"slug":566,"href":567,"nichesTracked":568,"marketSizeTotal":569},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":575,"marketSizeTotal":576},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":582,"marketSizeTotal":583},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":585,"label":586,"slug":587,"href":588,"nichesTracked":589,"marketSizeTotal":590},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":596,"marketSizeTotal":597},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":599,"label":600,"slug":601,"href":602,"nichesTracked":603,"marketSizeTotal":604},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":606,"label":607,"slug":608,"href":609,"nichesTracked":610,"marketSizeTotal":611},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":617,"marketSizeTotal":618},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":620,"label":621,"slug":622,"href":623,"nichesTracked":624,"marketSizeTotal":625},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":634,"label":635,"slug":636,"href":637,"nichesTracked":638,"marketSizeTotal":639},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]