---
title: "Malin and Goetz Shampoo — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/malin-and-goetz-shampoo"
last_updated: "2026-08-11T09:51:29.002Z"
locale: en
meta:
description: "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Malin and Goetz Shampoo — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **malin and goetz shampoo**
**Worth a look**
Shows a sweet-spot price point ($30.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 23Conversion 89Competition 54Returns 88Price range 95Avg price 95Brand share 0Review moat 47Quality gap 55
**Avg price**
**Incredible****$30.95**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.88–$81.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 395K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,786.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, malin and goetz shampoo is a $1.3M/yr Amazon United States market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malin and goetz shampoo market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#557**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**0%**
- MALIN+GOETZ94% - Malin + Goetz5% - Salt & Stone1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/malin-and-goetz-shampoo/trend)
## **Top malin and goetz shampoo search terms**
- **malin goetz**151K/yr-4.0%7.1% conv. - **malin goetz deodorant**29K/yr+47.9%16.6% conv. - **malin goetz body wash**35K/yr+3.2%11.8% conv. - **malin and goetz**42K/yr-1.1%5.8% conv. - **malin and goetz shampoo**24K/yr+2.7%14.6% conv. - **malin goetz hand soap**21K/yr-1.2%7.0% conv. - **malin goetz shampoo**10K/yr+22.5%13.0% conv. - **malin**11K/yr-53.4%2.2% conv. - **malin + goetz**9K/yr-7.6%4.2% conv. - **malin and goetz hand soap**14K/yr-52.9%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/malin-and-goetz-shampoo/search-terms)
## **Top malin and goetz shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$51K8%$102K12%$154K16%$205K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MALIN+GOETZ Hand + Body Wash | Gentle Foaming Cleanser with Botanical Extracts and Amino Acids | Hydrating pH-Balanced Unisex Scent | Vegan & Cruelty-Free (Rum 16 Fl Oz)**MALIN+GOETZ**$36.48**4.6★2,579 rev](https://www.amazon.com/dp/B00F57OWWK) [2**MALIN+GOETZ Eucalyptus Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz**MALIN+GOETZ**$23.15**4.0★2,714 rev](https://www.amazon.com/dp/B003554PYO) [3**MALIN+GOETZ Shampoo Clarifying Peppermint | Daily Cleanser with Amino Acids | Vegan Sulfate-Free & Unisex (16 Fl Oz)**MALIN+GOETZ**$38.07**4.4★1,629 rev](https://www.amazon.com/dp/B00FA3QLUA) [4**MALIN+GOETZ Bergamot Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz**MALIN+GOETZ**$23.60**4.0★2,714 rev](https://www.amazon.com/dp/B08HGLF81L) [5**MALIN+GOETZ Hand + Body Wash | Gentle Foaming Cleanser with Botanical Extracts and Amino Acids | Hydrating pH-Balanced Unisex Scent | Vegan & Cruelty-Free (Rum 8.5 Fl Oz)**MALIN+GOETZ**$22.47**4.6★2,579 rev](https://www.amazon.com/dp/B000YOU23C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.**MALIN+GOETZ**$17.29**43 rev4mo ago](https://www.amazon.com/dp/B0GQ5J1238) [**MALIN+GOETZ Vitamin B5 Hydrating Bar Rum | Triple-Milled Skincare Bar with Vitamin B5 Hyaluronic Acid Amino Acids + Shea Butter | Cleanses + Hydrates Skin | Rum Scent | Vegan + Cruelty-Free (5 oz)**MALIN+GOETZ**$15.70**20 rev1y ago](https://www.amazon.com/dp/B0F9LQXWMJ) [**Malin + Goetz Sage Home Spray 5 Oz. Alcohol-Free Odor Absorber Natural Ingredients Use in Any Space Including Bathroom Kitchen and Living Room Air Freshener**MALIN+GOETZ**$50.21**66 rev1y ago](https://www.amazon.com/dp/B0F1TL3FBS) [**MALIN+GOETZ Best-Sellers Travel Kit | Six Everyday Essentials for Face Body + Hair | Grapefruit Face Cleanser Vitamin E Face Moisturizer Peppermint Shampoo + More | Vegan Travel-Friendly(6 x 1 oz)**MALIN+GOETZ**$38.09**286 rev5y ago](https://www.amazon.com/dp/B096TPC9SK) [**MALIN+GOETZ Bergamot Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz**MALIN+GOETZ**$23.60**2,714 rev5y ago](https://www.amazon.com/dp/B08HGLF81L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.**MALIN+GOETZ**$17.29**4.5★**▲ 363%**](https://www.amazon.com/dp/B0GQ5J1238) [**Malin + Goetz Sage Home Spray 5 Oz. Alcohol-Free Odor Absorber Natural Ingredients Use in Any Space Including Bathroom Kitchen and Living Room Air Freshener**MALIN+GOETZ**$50.21**4.4★**▲ 229%**](https://www.amazon.com/dp/B0F1TL3FBS) [**MALIN+GOETZ Eucalyptus Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free Travel Size 1 Oz**MALIN+GOETZ**$14.88**4.0★**▲ 150%**](https://www.amazon.com/dp/B0745Y39PQ) [**MALIN+GOETZ Bergamot Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz**MALIN+GOETZ**$23.60**4.0★**▲ 114%**](https://www.amazon.com/dp/B08HGLF81L) [**MALIN+GOETZ Hand + Body Wash | Gentle Foaming Cleanser with Botanical Extracts and Amino Acids | Hydrating pH-Balanced Unisex Scent | Vegan & Cruelty-Free (Rum 16 Fl Oz)**MALIN+GOETZ**$36.48**4.6★**▲ 28%**](https://www.amazon.com/dp/B00F57OWWK)
**~~View all trending →~~**
## **What buyers say about malin and goetz shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Fresh scent”*
**Quality-Overall**7%
*“High quality deodorant and works great”*
**Efficiency**3%
*“It does the job beautifully”*
**Moist/Dry**3%
*“Very hydrating”*
**Allergies**3%
*“no skin irritation”*
**Durability**2%
*“stays on the whole day”*
**Value For Money**2%
*“I highly recommend as a good value for the money”*
**Soft Feel**2%
*“It leaves skin feeling soft”*
**Adhesion/Stickiness**1%
*“Good stick”*
**Advertised Vs Actual Product**1%
*“It does exactly as advertised”*
### **What buyers complain about **
**Smell**28%
*“Weird scent”*
**Value For Money**10%
*“Pretty expensive”*
**Allergies**9%
*“Skin Rash”*
**Functionality-Overall**6%
*“It was not effective”*
**Durability**5%
*“The bottom popped off”*
**Stain Resistance**2%
*“However, it does stain white garments”*
**Moist/Dry**2%
*“Just feels so dry sometimes”*
**Advertised Vs Actual Product**1%
*“Not as described”*
**Size-Overall**1%
*“Small tube”*
**Quality-Overall**1%
*“This was WAY too expensive for this kind of quality control issue”*
### **Top return reasons **
**Smell**65%
**Functionality-Overall**9%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Size-Overall**1%
**Stain Resistance**1%
**Moist/Dry**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is malin and goetz shampoo profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the malin and goetz shampoo niche?**
- 3 brands and 6 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in malin and goetz shampoo?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.3%.
- **When does demand for malin and goetz shampoo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the malin and goetz shampoo niche?**
- Listings span $14.88–$81.26; the average listing price is $30.95 (sweet spot $15–$100). The average incumbent carries 1,787 reviews — the moat a new listing must climb.
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