---
title: "Malibu Hemp Lotion — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/malibu-hemp-lotion"
last_updated: "2026-08-11T09:52:01.230Z"
locale: en
meta:
description: "Niche score 51/100 · $171K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $171K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Malibu Hemp Lotion — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **malibu hemp lotion**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 35Growth 47Conversion 65Competition 38Returns 96Price range 72Avg price 86Brand share 0Review moat 72Quality gap 58
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.28**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****622.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.91–$37.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$171K**
$171K/yr · 152K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, malibu hemp lotion is a $171K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malibu hemp lotion market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$154K–$193K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#611**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **32%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**0%**
- Generic49% - Malibu Tan28% - Hempz20% - Malibu Hemp2% - Jergens1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/malibu-hemp-lotion/trend)
## **Top malibu hemp lotion search terms**
- **malibu hemp golden glow**29K/yr+11.1%4.8% conv. - **hempz tanning lotion**25K/yr+26.0%3.4% conv. - **hemp tattoo enhancing lotion**23K/yr+14.0%3.6% conv. - **malibu hemp lotion**16K/yr-6.6%3.6% conv. - **hemp tanning lotion**6K/yr+156.1%3.1% conv. - **hemp gradual tanning lotion**6K/yr+44.9%3.1% conv. - **malibu hemp golden glow gradual tan moisturizer**4K/yr+82.3%5.2% conv. - **hemp self tanning lotion**5K/yr+63.2%4.4% conv. - **hemp tanning lotion self tanner**5K/yr+75.1%5.3% conv. - **hemp tattoo lotion**8K/yr-7.2%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/malibu-hemp-lotion/search-terms)
## **Top malibu hemp lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malibu Tan Hemp Golden Glow Skin Firming Lotion Medium Deep 18 fl oz (530 ml) - 1-PACK (Package may vary)**Malibu Tan**$17.23**4.5★1,298 rev](https://www.amazon.com/dp/B07VWMKNBD) [2**Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care**Generic**$5.91**4.4★46 rev](https://www.amazon.com/dp/B0FZWCK7LJ) [3**MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz**Generic**$25.39**4.5★24 rev](https://www.amazon.com/dp/B0FBKXT4H2) [4**Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack**Generic**$12.40**3.5★3 rev](https://www.amazon.com/dp/B0GVF55M16) [5**Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz**Generic**$28.58**4.5★6 rev](https://www.amazon.com/dp/B0FFTCZCPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2**Generic**$28.44**4 rev3mo ago](https://www.amazon.com/dp/B0GWNVNMV6) [**Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack**Generic**$12.40**3 rev3mo ago](https://www.amazon.com/dp/B0GVF55M16) [**Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)**Generic**$7.44**2 rev5mo ago](https://www.amazon.com/dp/B0GK1LWT7H) [**Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care**Generic**$5.91**46 rev8mo ago](https://www.amazon.com/dp/B0FZWCK7LJ) [**Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz**Jergens**$13.23**777 rev1y ago](https://www.amazon.com/dp/B0FJSCQJLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz**Generic**$7.98**0.0★**▲ 122%**](https://www.amazon.com/dp/B0GXWRTBGG) [**MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2**Generic**$28.44**3.1★**▲ 121%**](https://www.amazon.com/dp/B0GWNVNMV6) [**Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)**Generic**$7.44**4.5★**▲ 117%**](https://www.amazon.com/dp/B0GK1LWT7H) [**Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack**Generic**$12.40**3.5★**▲ 71%**](https://www.amazon.com/dp/B0GVF55M16) [**Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz**Jergens**$13.23**4.5★**▲ 40%**](https://www.amazon.com/dp/B0FJSCQJLF)
**~~View all trending →~~**
## **What buyers say about malibu hemp lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Amazing scent”*
**Brightness/Shine/Glow**10%
*“notice a nice natural glow”*
**Moist/Dry**9%
*“Good moisturizer”*
**Color**9%
*“Amazing color”*
**Quality-Overall**7%
*“The best self tanning lotion”*
**Suitability Combination Skin**6%
*“very nice it gives your skin”*
**Value For Money**4%
*“Good value”*
**Soft Feel**4%
*“Soft skin”*
**Efficiency**3%
*“For an Inexpensive self tanner works great”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
### **What buyers complain about **
**Smell**18%
*“Slight smell”*
**Color**16%
*“Did not impart much color”*
**Motor Power**7%
*“The pump was broken”*
**Size-Overall**5%
*“Not sure if I fit a bad batch or what”*
**Value For Money**5%
*“Too expensive”*
**Moist/Dry**4%
*“feel extremely dry”*
**Oily/Greasy**2%
*“it does still have a greasy feeling”*
**Brightness/Shine/Glow**2%
*“No glitter”*
**Leak-Proof**2%
*“product was leaking”*
**Functionality-Overall**1%
*“This doesn't work”*
### **Top return reasons **
**Smell**20%
**Motor Power**19%
**Color**12%
**Advertised Vs Actual Product**12%
**Leak-Proof**7%
**Functionality-Overall**5%
**Size-Overall**4%
**Brightness/Shine/Glow**3%
**Value For Money**3%
**Moist/Dry**3%
## **Common questions**
- **Is malibu hemp lotion profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the malibu hemp lotion niche?**
- 5 brands and 144 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in malibu hemp lotion?**
- Top complaints mined from reviews: Smell, Color, Motor Power. The return rate is 0.8%.
- **When does demand for malibu hemp lotion peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the malibu hemp lotion niche?**
- Listings span $5.91–$37.93; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.
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