---
title: "Trend — makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup/trend"
last_updated: "2026-08-11T13:45:07.441Z"
locale: en
meta:
  description: "Niche score 62/100 · $6.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $6.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — makeup - Flapen"
---

# **makeup**

**Worth a look**

Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 22Conversion 10Competition 91Returns 97Price range 70Avg price 49Brand share 83Review moat 10Quality gap 45

**Market size**

**Incredible****$6.1M**

$6.1M/yr · 67.6M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$2.68–$43.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****31,789.82**

avg incumbent reviews — the moat a new listing must climb

## Trend