---
title: "Makeup Tape — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-tape"
last_updated: "2026-08-11T13:48:09.966Z"
locale: en
meta:
description: "Niche score 44/100 · $149K/yr market · 318K searches/yr · $6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $149K/yr market · 318K searches/yr · $6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Tape — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup tape**
**Skip it**
Prices mostly outside the sweet spot ($3.99–$8.72) — this niche doesn't clear our bar today.
Market size 32Growth 23Conversion 76Competition 26Returns 95Price range 0Avg price 18Brand share 43Review moat 49Quality gap 76
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,591.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$149K**
$149K/yr · 318K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.41**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.99–$8.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, makeup tape is a $149K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup tape market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#1,418**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**15%**
- Revolution Beauty London32% - Vertex20% - NswfDzk14% - Faiteary7% - JASSINS7% - BEVTEE6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-tape/trend)
## **Top makeup tape search terms**
- **makeup tape**69K/yr-1.0%7.1% conv. - **eyeshadow tape**50K/yr+1.4%6.1% conv. - **eyeliner tape**29K/yr-7.1%5.7% conv. - **makeup tape for eyeshadow**29K/yr-5.2%7.3% conv. - **eye tape for makeup**23K/yr+3.3%6.6% conv. - **eye makeup tape**17K/yr-6.5%6.8% conv. - **make up tape**14K/yr-5.2%6.7% conv. - **eye shadow tape**11K/yr-6.0%7.0% conv. - **eyeshadow tape for eye makeup**14K/yr-23.7%6.2% conv. - **make up tape for eyeshadow**9K/yr-0.9%7.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-tape/search-terms)
## **Top makeup tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revolution Beauty London Precise Shadow Cosmetic Tape Easily Removable Ultimate Precision 1 Roll**Revolution Beauty London**$5.91**4.3★1,081 rev](https://www.amazon.com/dp/B0C43F2R8X) [2**Makeup Tape Eyeliner Stencils Pencil Liquid Liner Wing Tips Firm Hold Clean Edge Eyeshadow Lines Palette Primer Cream Real Beginners Techniques Use Brush Pen Stamp Sharpener Angled Shadow Shields Pads**Vertex**$8.00**4.2★1,962 rev](https://www.amazon.com/dp/B01GEQKXLE) [3**Faiteary 150pcs Eyeshadow Shields Lint Free Eyeshadow Stencil Gel Pad Under Patches Prevent Makeup Residue for Eyelash Extensions Eyeliner Lip and Tinting Makeup**Faiteary**$6.65**4.2★582 rev](https://www.amazon.com/dp/B0BWHHVHXN) [4**NswfDzkMakeup Tape Eyeshadow Eyelash Transplantation Eyelash Technology Multi-Functional Tape Purple 1 roll**NswfDzk**$5.89**4.2★480 rev](https://www.amazon.com/dp/B0CKXSRM1T) [5**6 Rolls Eyelash Tape Adhesive Fabric Eyelash Extension Tape Breathable Micropore Fabric Tape for Eyelash Extension Supplies 9 m/10 Yard Each Roll (Pink)**JASSINS**$5.94**4.3★4,323 rev](https://www.amazon.com/dp/B08FWYBHZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEVTEE 12 Rolls Lash Tape Self-Adhesive Eyelash Tape for Eyelash Extensions Soft and Breathable Micropore Eyelash Extension Tape Supplies for Lash Clusters Eyeshadow Makeup 9m/10yard Pink**BEVTEE**$5.78**197 rev10mo ago](https://www.amazon.com/dp/B0FNVT98M8) [**Larrel 150Pcs Eyeshadow Shields Lint Free Eyeshadow Shield Eyeshadows Tape Stencil Gel Pad Under Eye Patches Prevent Makeup Residue for Eyelash Extensions Eyeliner Lip Tinting Makeup**Larrel**$6.55**59 rev1y ago](https://www.amazon.com/dp/B0FHBD3GGP) [**150 Pcs Eyeshadow Stickers Shields - Professional Makeup Tape for Eyeshadow Eye Shadow Stickers Pads Stencils Lint Free under Eye Pads Eyeshadows Shield Patches Eyeliner Tape for Eyelash Extensions**TIKIYOUN**$5.13**29 rev1y ago](https://www.amazon.com/dp/B0F5NYRLVJ) [**Revolution Beauty London Precise Shadow Cosmetic Tape Easily Removable Ultimate Precision 1 Roll**Revolution Beauty London**$5.91**1,081 rev2y ago](https://www.amazon.com/dp/B0C43F2R8X) [**NswfDzkAloe Vera Makeup Tape Eye Shadow Shaping Multi Functional Adhesive Tape for Eyelash Implantation False Eyelash Extension etc6 volumesWhite**NswfDzk**$7.89**193 rev2y ago](https://www.amazon.com/dp/B0D5V3ZJY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**150 Pcs Eyeshadow Stickers Shields - Professional Makeup Tape for Eyeshadow Eye Shadow Stickers Pads Stencils Lint Free under Eye Pads Eyeshadows Shield Patches Eyeliner Tape for Eyelash Extensions**TIKIYOUN**$5.13**4.6★**▲ 169%**](https://www.amazon.com/dp/B0F5NYRLVJ) [**Kirecoo 6 Rolls Adhesive Eyelash Tape Breathable PE Lash Tape Eyelash Extension Supplies - 9 m/10 Yard Each Roll (Transparent)**Kirecoo**$4.95**4.5★**▲ 81%**](https://www.amazon.com/dp/B0BBMNTF2Q) [**BEVTEE 12 Rolls Lash Tape Self-Adhesive Eyelash Tape for Eyelash Extensions Soft and Breathable Micropore Eyelash Extension Tape Supplies for Lash Clusters Eyeshadow Makeup 9m/10yard Pink**BEVTEE**$5.78**4.4★**▲ 60%**](https://www.amazon.com/dp/B0FNVT98M8) [**Larrel 150Pcs Eyeshadow Shields Lint Free Eyeshadow Shield Eyeshadows Tape Stencil Gel Pad Under Eye Patches Prevent Makeup Residue for Eyelash Extensions Eyeliner Lip Tinting Makeup**Larrel**$6.55**4.3★**▲ 34%**](https://www.amazon.com/dp/B0FHBD3GGP) [**NswfDzk Makeup Tape Beginner Facial Practice Makeup Tape Eye Shadow Eyeliner Styling Tape Eyelash Growth Eyelash Extension Strap Makeup Artist Essentials Makeup Tape 66 Feet Length*2 Circles**NswfDzk**$7.82**4.3★**▲ 33%**](https://www.amazon.com/dp/B0CPVS1JCB)
**~~View all trending →~~**
## **What buyers say about makeup tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**19%
*“Sticks great”*
**Quality-Overall**11%
*“Good quality”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**10%
*“worth it”*
**Eyelash Quality**9%
*“Works great for doing my lashes”*
**Efficiency**5%
*“Works quite well a little learning curve always do eyes before foundation or they dont stick or they take makeup with them when you peel off”*
**Ease Of Cleaning**3%
*“They make the whole process so much cleaner”*
**Eyeliner Quality**3%
*“fast easy eyeliner”*
**Advertised Vs Actual Product**2%
*“It works as advertised”*
**Size-Overall**2%
*“They are a good size”*
### **What buyers complain about **
**Adhesion/Stickiness**38%
*“Not sticky”*
**Size-Overall**17%
*“Too small and sharp”*
**Value For Money**6%
*“Not a good value”*
**Comfort-Overall**6%
*“So uncomfortable”*
**Ease Of Use**6%
*“difficult to use”*
**Eyelash Quality**4%
*“Doesnt hold lashes down at all”*
**Quality-Overall**3%
*“100% trash”*
**Material Quality**2%
*“kinda like a fabric on oneside”*
**Eyeliner Quality**2%
*“This has to be the saddest eyeliner stencil I've ever seen”*
**Functionality-Overall**2%
*“Doesnt work”*
### **Top return reasons **
**Adhesion/Stickiness**51%
**Size-Overall**11%
**Functionality-Overall**10%
**Advertised Vs Actual Product**6%
**Eyeliner Quality**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Skin Health**2%
**Value For Money**2%
**Product Condition**1%
## **Common questions**
- **Is makeup tape profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the makeup tape niche?**
- 11 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in makeup tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for makeup tape peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the makeup tape niche?**
- Listings span $3.99–$8.72; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 1,592 reviews — the moat a new listing must climb.
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