[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-makeup-stocking-stuffers":3,"research-sidebar-rollups":592},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":86,"demand":91,"seasonality":278,"brandShare":279,"products":283,"feedback":361,"searchTerms":515,"related":558,"lastUpdated":36},"7e511f2b-ea87-4ada-aeec-781add5ce184","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":21,"brandCountYearAgo":21,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":31,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":47},238799,365970,5.3779,-0.3884,0.0429,0.9235,1,4.4,7564,15.21,8.74,20.79,8,30000,0.875,0.0035,0,"makeup stocking stuffers","makeup-stocking-stuffers","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmakeup-stocking-stuffers","Bath & Bathing Accessories","2026-07-15T08:59:27.42477+00:00",3,[],27,25000,250,500,380250,456300,44,140,0.0044,{"score":49,"verdict":50,"components":51},37,"skip",[52,57,60,64,66,68,71,76,79,82],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",45,0.15,238798.72,{"key":58,"score":59,"weight":55,"raw":18},"growth",6,{"key":61,"score":62,"weight":63,"raw":19},"conversion",52,0.1,{"key":65,"score":59,"weight":55,"raw":20},"competition",{"key":67,"score":31,"weight":63,"raw":21},"brandShare",{"key":69,"score":70,"weight":63,"raw":22},"qualityGap",58,{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",23,0.05,7563.75,{"key":77,"score":78,"weight":63,"raw":30},"returns",98,{"key":80,"score":81,"weight":74,"raw":24},"avgPrice",76,{"key":83,"score":84,"weight":74,"raw":85},"priceRange",48,0.4804979253112033,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":277},[93,96,99,102,105,108,111,114,117,120,123,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,271,274],{"week":94,"volume":95},"2024-12-15",12437,{"week":97,"volume":98},"2024-12-22",13289,{"week":100,"volume":101},"2024-12-29",2732,{"week":103,"volume":104},"2025-01-05",366,{"week":106,"volume":107},"2025-01-12",269,{"week":109,"volume":110},"2025-01-19",151,{"week":112,"volume":113},"2025-01-26",107,{"week":115,"volume":116},"2025-02-02",134,{"week":118,"volume":119},"2025-02-09",215,{"week":121,"volume":122},"2025-02-16",141,{"week":124,"volume":81},"2025-02-23",{"week":126,"volume":127},"2025-03-02",77,{"week":129,"volume":130},"2025-03-09",68,{"week":132,"volume":133},"2025-03-16",70,{"week":135,"volume":136},"2025-03-23",126,{"week":138,"volume":139},"2025-03-30",92,{"week":141,"volume":142},"2025-04-06",120,{"week":144,"volume":145},"2025-04-20",292,{"week":147,"volume":148},"2025-05-11",183,{"week":150,"volume":151},"2025-09-21",332,{"week":153,"volume":154},"2025-09-28",661,{"week":156,"volume":157},"2025-10-05",531,{"week":159,"volume":160},"2025-10-12",994,{"week":162,"volume":163},"2025-10-19",1223,{"week":165,"volume":166},"2025-10-26",1467,{"week":168,"volume":169},"2025-11-02",2467,{"week":171,"volume":172},"2025-11-09",10871,{"week":174,"volume":175},"2025-11-16",16399,{"week":177,"volume":178},"2025-11-23",23597,{"week":180,"volume":181},"2025-11-30",41765,{"week":183,"volume":184},"2025-12-07",60378,{"week":186,"volume":187},"2025-12-14",75174,{"week":189,"volume":190},"2025-12-21",74298,{"week":192,"volume":193},"2025-12-28",20425,{"week":195,"volume":196},"2026-01-04",2372,{"week":198,"volume":199},"2026-01-11",1393,{"week":201,"volume":202},"2026-01-18",1031,{"week":204,"volume":205},"2026-01-25",909,{"week":207,"volume":208},"2026-02-01",952,{"week":210,"volume":211},"2026-02-08",991,{"week":213,"volume":214},"2026-02-15",935,{"week":216,"volume":217},"2026-02-22",629,{"week":219,"volume":220},"2026-03-01",642,{"week":222,"volume":223},"2026-03-08",560,{"week":225,"volume":226},"2026-03-15",496,{"week":228,"volume":229},"2026-03-22",528,{"week":231,"volume":232},"2026-03-29",493,{"week":234,"volume":235},"2026-04-05",655,{"week":237,"volume":238},"2026-04-12",461,{"week":240,"volume":241},"2026-04-19",401,{"week":243,"volume":244},"2026-04-26",432,{"week":246,"volume":247},"2026-05-03",588,{"week":249,"volume":250},"2026-05-10",876,{"week":252,"volume":253},"2026-05-17",495,{"week":255,"volume":256},"2026-05-24",372,{"week":258,"volume":259},"2026-05-31",437,{"week":261,"volume":262},"2026-06-07",475,{"week":264,"volume":265},"2026-06-14",290,{"week":267,"volume":268},"2026-06-21",294,{"week":270,"volume":241},"2026-06-28",{"week":272,"volume":273},"2026-07-05",313,{"week":275,"volume":276},"2026-07-12",303,false,null,{"top":280,"otherBrandCount":31,"otherClickShare":31},[281],{"brand":282,"clickShare":21},"CLEVERFY",[284,294,304,312,323,334,343,352],{"asin":285,"title":286,"brand":282,"imageUrl":287,"price":288,"rating":22,"reviews":289,"clickShare90":290,"clickShare360":291,"launchDate":292,"amazonUrl":293},"B07L5QGF38","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - College Essentials for Girls - Teacher Gifts - 6 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51YIB9nP6WL.jpg",10.95,38335,0.3175,0.4923,"2019-05-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07L5QGF38",{"asin":295,"title":296,"brand":282,"imageUrl":297,"price":298,"rating":22,"reviews":299,"clickShare90":300,"clickShare360":301,"launchDate":302,"amazonUrl":303},"B09VTHB39V","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 18 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517BINHcf7L.jpg",20.48,1751,0.2687,0.1457,"2022-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09VTHB39V",{"asin":305,"title":306,"brand":282,"imageUrl":307,"price":26,"rating":22,"reviews":308,"clickShare90":55,"clickShare360":309,"launchDate":310,"amazonUrl":311},"B0B9XWQ341","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 18 Uplift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-mw+uMwkL.jpg",458,0.0747,"2022-08-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B9XWQ341",{"asin":313,"title":314,"brand":282,"imageUrl":315,"price":316,"rating":317,"reviews":318,"clickShare90":319,"clickShare360":320,"launchDate":321,"amazonUrl":322},"B07P8395DZ","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 6 Uplift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xFS2a-CNL.jpg",9.86,4.3,8704,0.0849,0.1431,"2019-05-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07P8395DZ",{"asin":324,"title":325,"brand":282,"imageUrl":326,"price":327,"rating":328,"reviews":329,"clickShare90":330,"clickShare360":331,"launchDate":332,"amazonUrl":333},"B09VTDS3NV","Cleverfy Eucalyptus for Shower Steamers Aromatherapy - Birthday Gifts for Men and Women - for Sinus Relief and Congestion - 18 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CONfuQPHL.jpg",20.53,4.6,962,0.0512,0.048,"2022-07-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09VTDS3NV",{"asin":335,"title":336,"brand":282,"imageUrl":337,"price":338,"rating":22,"reviews":339,"clickShare90":330,"clickShare360":340,"launchDate":341,"amazonUrl":342},"B0C49PM1HS","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 6 Glow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+2XIrOGLL.jpg",10,1569,0.0673,"2023-05-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C49PM1HS",{"asin":344,"title":296,"brand":282,"imageUrl":345,"price":346,"rating":22,"reviews":347,"clickShare90":348,"clickShare360":349,"launchDate":350,"amazonUrl":351},"B09GY78NM5","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4165tbxa62L.jpg",20.36,447,0.0404,0.0125,"2021-12-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09GY78NM5",{"asin":353,"title":354,"brand":282,"imageUrl":355,"price":25,"rating":317,"reviews":356,"clickShare90":357,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B07P8SQVXR","Cleverfy Shower Steamers Aromatherapy - Birthday Gifts for Women Mom Wife Grandma Her Best Friend Daughter Sister Teens & Girlfriend - 6 Lagoon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GnpMW-Z9L.jpg",8284,0.0361,0.0164,"2019-05-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07P8SQVXR",{"love":362,"hate":433,"returnReasons":492},[363,370,377,384,391,398,405,412,419,426],{"topic":364,"percentOfMentions":365,"verbatims":366},"Smell",0.5395,[367,368,369],"Aroma outstanding","Long lasting great smell","Delightful smells",{"topic":371,"percentOfMentions":372,"verbatims":373},"Gifting Purpose",0.1557,[374,375,376],"Valentines Gift","Great Gift","Best gift",{"topic":378,"percentOfMentions":379,"verbatims":380},"Quality-Overall",0.08439999999999999,[381,382,383],"Overall, these are well-made, enjoyable shower steamers, and I would recommend them, especially if you want to sample scents and find your favorites","The tablets themselves are great","EXCELLENT PRODUCT",{"topic":385,"percentOfMentions":386,"verbatims":387},"Value For Money",0.045599999999999995,[388,389,390],"WORTH EVERY PENNY","Good value","Good Value For Money",{"topic":392,"percentOfMentions":393,"verbatims":394},"Efficiency",0.024700000000000003,[395,396,397],"Works just fine- effective","works well","Work very well",{"topic":399,"percentOfMentions":400,"verbatims":401},"Advertised Vs Actual Product",0.024,[402,403,404],"they work as advertised","Product as described","they worked as intended",{"topic":406,"percentOfMentions":407,"verbatims":408},"Durability",0.016200000000000003,[409,410,411],"last for your full shower","They last decent amount of time, and smell great","Great long lasting steamers",{"topic":413,"percentOfMentions":414,"verbatims":415},"Ease Of Use",0.0109,[416,417,418],"Easy to use","Easy to use: Just place one in the shower","are easy to use",{"topic":420,"percentOfMentions":421,"verbatims":422},"Breathability",0.0106,[423,424,425],"made my breathing feel better","Breathe easier","it helped me breathe better",{"topic":427,"percentOfMentions":428,"verbatims":429},"Sleep Quality",0.0092,[430,431,432],"It is great to wake me up in my morning shower","Very soothing to come home from a looooooong day at work","This is a great way to start your mornings right after waking up - opens your airways",[434,440,446,452,459,464,470,477,483,488],{"topic":364,"percentOfMentions":435,"verbatims":436},0.5333,[437,438,439],"Smell Terrible","the smell was a little too strong","Aroma is weak",{"topic":385,"percentOfMentions":441,"verbatims":442},0.10980000000000001,[443,444,445],"Little expensive","WASTE OF MONEY","Not worth it",{"topic":406,"percentOfMentions":447,"verbatims":448},0.06570000000000001,[449,450,451],"doesnt last","not as long lasting as hoped","BUT they barely last half of the shower",{"topic":453,"percentOfMentions":454,"verbatims":455},"Functionality-Overall",0.0333,[456,457,458],"nothing seems to work","They didn't work so well","they don't exactly work",{"topic":399,"percentOfMentions":454,"verbatims":460},[461,462,463],"But the pictures are inaccurate","Not as described","Misleading pictures",{"topic":465,"percentOfMentions":454,"verbatims":466},"Size-Overall",[467,468,469],"Too small","The only thing I would do to improve them would make them a little bit bigger","I wish they had the single lavender in the smaller sizes",{"topic":471,"percentOfMentions":472,"verbatims":473},"Strength",0.0216,[474,475,476],"not so strong to be over powering","Too strong","Wish it was a little stronger",{"topic":378,"percentOfMentions":478,"verbatims":479},0.0196,[480,481,482],"cheap and misleading","It was just inconsistent","not very good",{"topic":484,"percentOfMentions":485,"verbatims":486},"Sensitivity-Overall",0.0059,[487],"Not for the sensitive nose",{"topic":489,"percentOfMentions":485,"verbatims":490},"Natural Resource Wastage",[491],"Waste of time and money",[493,495,496,498,500,503,505,508,511,513],{"reason":364,"pct":494},0.5769,{"reason":465,"pct":63},{"reason":399,"pct":497},0.09230000000000001,{"reason":385,"pct":499},0.0385,{"reason":501,"pct":502},"Defective Material\u002FParts",0.0346,{"reason":453,"pct":504},0.0308,{"reason":506,"pct":507},"Leak-Proof",0.0231,{"reason":509,"pct":510},"Ingredients-Overall",0.0192,{"reason":378,"pct":512},0.0154,{"reason":514,"pct":512},"Product Condition",[516,521,526,530,535,538,542,546,550,554],{"term":517,"volume":518,"growthQoq":519,"conversionRate":520},"cleverfy shower steamers",20301,-0.3659,0.1068,{"term":522,"volume":523,"growthQoq":524,"conversionRate":525},"cleverly shower steamers",4889,-0.2841,0.1124,{"term":527,"volume":528,"growthQoq":529,"conversionRate":31},"stocking stuffers for women 2025",119051,-0.4095,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"cleverfy shower steamers aromatherapy",3599,-0.4257,0.1779,{"term":32,"volume":536,"growthQoq":537,"conversionRate":31},34711,-0.5912,{"term":539,"volume":540,"growthQoq":541,"conversionRate":31},"makeup stocking stuffers for women",8586,0.4423,{"term":543,"volume":544,"growthQoq":545,"conversionRate":31},"spa stocking stuffers for women",6316,-0.4313,{"term":547,"volume":548,"growthQoq":549,"conversionRate":31},"skin care stocking stuffers",12039,-0.3661,{"term":551,"volume":552,"growthQoq":553,"conversionRate":31},"stocking stuffers for girlfriend",36450,-0.2361,{"term":555,"volume":556,"growthQoq":557,"conversionRate":31},"stocking stuffer teenage girl",2289,0.5932,[559,566,571,577,582,587],{"title":560,"href":561,"score":562,"verdict":563,"marketSize":564,"growth90":565},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":567,"href":568,"score":562,"verdict":563,"marketSize":569,"growth90":570},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":572,"href":573,"score":562,"verdict":574,"marketSize":575,"growth90":576},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":578,"href":579,"score":562,"verdict":563,"marketSize":580,"growth90":581},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":583,"href":584,"score":562,"verdict":574,"marketSize":585,"growth90":586},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":588,"href":589,"score":81,"verdict":563,"marketSize":590,"growth90":591},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[593,600,603,610,617,624,631,638,645,652,659,666,673,680,687,694,700,707,714,720],{"nodeId":594,"label":595,"slug":596,"href":597,"nichesTracked":598,"marketSizeTotal":599},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":601,"marketSizeTotal":602},10978,8129370268,{"nodeId":604,"label":605,"slug":606,"href":607,"nichesTracked":608,"marketSizeTotal":609},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":611,"label":612,"slug":613,"href":614,"nichesTracked":615,"marketSizeTotal":616},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":618,"label":619,"slug":620,"href":621,"nichesTracked":622,"marketSizeTotal":623},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":625,"label":626,"slug":627,"href":628,"nichesTracked":629,"marketSizeTotal":630},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":636,"marketSizeTotal":637},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":639,"label":640,"slug":641,"href":642,"nichesTracked":643,"marketSizeTotal":644},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":646,"label":647,"slug":648,"href":649,"nichesTracked":650,"marketSizeTotal":651},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":660,"label":661,"slug":662,"href":663,"nichesTracked":664,"marketSizeTotal":665},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":667,"label":668,"slug":669,"href":670,"nichesTracked":671,"marketSizeTotal":672},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":674,"label":675,"slug":676,"href":677,"nichesTracked":678,"marketSizeTotal":679},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":681,"label":682,"slug":683,"href":684,"nichesTracked":685,"marketSizeTotal":686},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":688,"label":689,"slug":690,"href":691,"nichesTracked":692,"marketSizeTotal":693},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":695,"label":696,"slug":697,"href":698,"nichesTracked":259,"marketSizeTotal":699},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",265480238,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":27,"marketSizeTotal":719},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]