---
title: "Makeup Stick — $475K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-stick"
last_updated: "2026-08-11T13:02:43.142Z"
locale: en
meta:
description: "Niche score 42/100 · $475K/yr market · 100K searches/yr · $57.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $475K/yr market · 100K searches/yr · $57.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Stick — $475K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 2Conversion 80Competition 9Returns 39Price range 94Avg price 90Brand share 0Review moat 56Quality gap 78
**Price range**
**Great****$13.67–$87.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$57.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$475K**
$475K/yr · 100K searches
**Review moat**
**Good****1,252.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-45.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, makeup stick is a $475K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$347K–$463K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#575**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- EarthsCure77% - Ogee11% - Falocutus8% - Phoenix Beauty3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-stick/trend)
## **Top makeup stick search terms**
- **earths cure makeup sticks**28K/yr-47.6%6.9% conv. - **earths cure**13K/yr-18.3%6.7% conv. - **earthscure makeup trio**11K/yr-47.4%6.0% conv. - **earths cure glow trio**8K/yr-59.7%7.5% conv. - **earth cure make up sticks**6K/yr-58.5%7.1% conv. - **earths cure products**12K/yr-34.5%7.1% conv. - **earths cure makeup**4K/yr-37.3%4.6% conv. - **earth cure**2K/yr-6.9%6.6% conv. - **earthcure makeup sticks**3K/yr-54.7%5.3% conv. - **earthscure skin care**3K/yr-23.4%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-stick/search-terms)
## **Top makeup stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$71K30%$143K45%$214K60%$285K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look**EarthsCure**$85.65**3.9★278 rev](https://www.amazon.com/dp/B0DY8TGGTF) [2**3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin**Falocutus**$13.67**4.2★2,522 rev](https://www.amazon.com/dp/B0C3XXSXPC) [3**Ogee Face Stick Crystal Collection Trio - Contour Stick Makeup Collection - Certified Organic Contour Palette - Includes Bronzer Stick Blush Stick & Highlighter Stick**Ogee**$83.99**4.4★3,375 rev](https://www.amazon.com/dp/B0B57D3V1F) [4**EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece**EarthsCure**$37.70**4.5★20 rev](https://www.amazon.com/dp/B0G98ZXQPJ) [5**EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.**EarthsCure**$87.45**4.1★158 rev](https://www.amazon.com/dp/B0C7JKGGM3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece**EarthsCure**$37.70**20 rev6mo ago](https://www.amazon.com/dp/B0G98ZXQPJ) [**EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look**EarthsCure**$85.65**278 rev1y ago](https://www.amazon.com/dp/B0DY8TGGTF) [**Cream Contour Stick Set Blush Bronzer & Highlighter Trio | Hydrating Buildable High-Pigment Makeup with Shea Butter & Vitamin E | Phoenix Beauty Gift Set (Enchanted)**Phoenix Beauty**$29.72**108 rev1y ago](https://www.amazon.com/dp/B0DR85MGL4) [**EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.**EarthsCure**$87.45**158 rev3y ago](https://www.amazon.com/dp/B0C7JKGGM3) [**3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin**Falocutus**$13.67**2,522 rev3y ago](https://www.amazon.com/dp/B0C3XXSXPC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece**EarthsCure**$37.70**4.5★**▲ 260%**](https://www.amazon.com/dp/B0G98ZXQPJ) [**Ogee Face Stick Crystal Collection Trio - Contour Stick Makeup Collection - Certified Organic Contour Palette - Includes Bronzer Stick Blush Stick & Highlighter Stick**Ogee**$83.99**4.4★**▲ 51%**](https://www.amazon.com/dp/B0B57D3V1F) [**EarthsCure Nano Peptide Moisturizer for Face (2oz) - Natural Cream to Hydrate and Smooth. Contains Nano Peptides Anti-Oxidants & Hyaluronic Acid to Lift and Plump. For Sensitive Skin.**EarthsCure**$42.82**4.2★**▲ 13%**](https://www.amazon.com/dp/B087N5JLW3) [**EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look**EarthsCure**$85.65**3.9★**— 0%**](https://www.amazon.com/dp/B0DY8TGGTF) [**Cream Contour Stick Set Blush Bronzer & Highlighter Trio | Hydrating Buildable High-Pigment Makeup with Shea Butter & Vitamin E | Phoenix Beauty Gift Set (Enchanted)**Phoenix Beauty**$29.72**4.3★**▼ 10%**](https://www.amazon.com/dp/B0DR85MGL4)
**~~View all trending →~~**
## **What buyers say about makeup stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Better than the expensive brands”*
**Color**16%
*“Color good”*
**Value For Money**9%
*“Worth the money”*
**Soft Feel**7%
*“Very smooth”*
**Suitability Combination Skin**6%
*“is great for the skin too”*
**Ease Of Application**6%
*“While you applied everything looks good”*
**Ease Of Use**5%
*“Easy to use”*
**Brightness/Shine/Glow**5%
*“gives a nice glow”*
**Suitability Dry Skin**3%
*“feels amazing on my skin which does run a little dry”*
**Adhesion/Stickiness**3%
*“which also makes these sticks good for sensitive skin”*
### **What buyers complain about **
**Color**11%
*“Not what I expected in terms of color”*
**Value For Money**10%
*“A bit pricey”*
**Quality-Overall**9%
*“Works no better than any other”*
**Moist/Dry**6%
*“It does not glide on easily and feels dry”*
**Advertised Vs Actual Product**5%
*“Dont believe all the marketing hype like I did”*
**Smell**5%
*“Smells Horrible”*
**Weight Heavy**4%
*“They are a little heavy to carry around in a bag”*
**Texture/Consistency-Overall**3%
*“Dry consistency”*
**Adhesion/Stickiness**3%
*“The dark contour stick was too dark so basically I paid for 1 stick”*
**Functionality-Overall**3%
*“the results were not as good”*
### **Top return reasons **
**Color**37%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Defective Material/Parts**4%
**Product Condition**4%
**Value For Money**4%
**Moist/Dry**3%
**Texture/Consistency-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is makeup stick profitable to sell on Amazon United States?**
- The niche generates $475K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the makeup stick niche?**
- 4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in makeup stick?**
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 3.9%.
- **When does demand for makeup stick peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the makeup stick niche?**
- Listings span $13.67–$87.45; the average listing price is $57.89 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.
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