---
title: "Makeup Sponge Cleaners — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-sponge-cleaners"
last_updated: "2026-08-11T13:53:21.545Z"
locale: en
meta:
description: "Niche score 42/100 · $144K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $144K/yr market · 101K searches/yr · $12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Sponge Cleaners — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup sponge cleaners**
**Skip it**
Soft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 16Conversion 92Competition 22Returns 98Price range 61Avg price 57Brand share 18Review moat 25Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.02–$30.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$144K**
$144K/yr · 101K searches
**Review moat**
**Bad****4,464.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, makeup sponge cleaners is a $144K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup sponge cleaners market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$129K–$161K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**5%**
- beautyblender46% - EcoTools21% - e.l.f.20% - Etercycle3% - Norate3% - Real Techniques2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-sponge-cleaners/trend)
## **Top makeup sponge cleaners search terms**
- **makeup sponge cleaner**35K/yr-15.5%8.8% conv. - **beauty blender cleaner**31K/yr-23.9%11.1% conv. - **beauty blender soap**14K/yr-10.6%11.8% conv. - **make up sponge cleaner**7K/yr-11.6%8.2% conv. - **beauty blender cleanser**6K/yr-30.3%10.4% conv. - **beauty sponge cleaner**2K/yr-28.7%9.3% conv. - **makeup sponge cleaners**2K/yr+6.7%2.1% conv. - **beauty blender solid cleanser**2K/yr-9.8%9.3% conv. - **beauty blender cleaners**481/yr+88.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-sponge-cleaners/search-terms)
## **Top makeup sponge cleaners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary**beautyblender**$13.69**4.6★2,524 rev](https://www.amazon.com/dp/B072BNK88T) [2**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**4.6★1,135 rev](https://www.amazon.com/dp/B0DSGDPS2X) [3**Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz**beautyblender**$19.04**4.6★79 rev](https://www.amazon.com/dp/B0FH2889GL) [4**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★600 rev](https://www.amazon.com/dp/B0F3WS7QN3) [5**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★959 rev](https://www.amazon.com/dp/B0DM138D4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Pink Beauty Blender Makeup Sponge & Blendercleanser Solid Charcoal Sponge & Brush Cleanser + Silicone Scrub Mat Charcoal**beautyblender**$30.63**48 rev10mo ago](https://www.amazon.com/dp/B0FNFKDPKZ) [**Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz**beautyblender**$19.04**79 rev1y ago](https://www.amazon.com/dp/B0FH2889GL) [**Tool Scrub Charcoal Hand Sponge & Brush Cleanser (1.0oz)**beautyblender**$19.82**7 rev1y ago](https://www.amazon.com/dp/B0FGD7MTW4) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**600 rev1y ago](https://www.amazon.com/dp/B0F3WS7QN3) [**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**1,135 rev1y ago](https://www.amazon.com/dp/B0DSGDPS2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tool Scrub Charcoal Hand Sponge & Brush Cleanser (1.0oz)**beautyblender**$19.82**3.9★**▲ 72%**](https://www.amazon.com/dp/B0FGD7MTW4) [**Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary**beautyblender**$13.69**4.6★**▲ 28%**](https://www.amazon.com/dp/B072BNK88T) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★**▲ 24%**](https://www.amazon.com/dp/B0F3WS7QN3) [**Real Techniques Miracle Blend + Cleanse 3 Piece Set Makeup Sponge For Blending Foundation & Solid Soap For Deep Cleaning Sponges Includes Travel Storage Tote Cruelty-Free & Latex-Free**Real Techniques**$7.46**4.6★**▲ 20%**](https://www.amazon.com/dp/B0DKL53GQB) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★**▲ 15%**](https://www.amazon.com/dp/B0DM138D4W)
**~~View all trending →~~**
## **What buyers say about makeup sponge cleaners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**37%
*“Cleans well”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“WORTH THE PRICE”*
**Efficiency**7%
*“Very effective shampoo”*
**Cleansing**7%
*“Excellent cleanser”*
**Quality-Overall**6%
*“Overall, this is a reliable, effective brush cleaner thats easy to use and easy to keep stocked”*
**Smell**4%
*“Nice clean smell”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**2%
*“kept bristles soft”*
**Size-Overall**2%
*“Its perfect size and good”*
### **What buyers complain about **
**Ease Of Cleaning**21%
*“Doesnt clean”*
**Smell**9%
*“Scent is not strong”*
**Functionality-Overall**9%
*“Not as effective as expected”*
**Value For Money**7%
*“Waste of money”*
**Quality-Overall**6%
*“Not the best”*
**Durability**4%
*“Didnt last”*
**Advertised Vs Actual Product**2%
*“Does not work as advertised”*
**Residue**2%
*“then theres still residue”*
**Size-Overall**2%
*“The bottle is also quite large compared to what I was expecting”*
**Allergies**2%
*“I made sure it didnt have alcohol in it to begin with because Im allergic to it”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**16%
**Advertised Vs Actual Product**12%
**Leak-Proof**10%
**Value For Money**9%
**Ease Of Cleaning**6%
**Smell**6%
**Product Condition**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
## **Common questions**
- **Is makeup sponge cleaners profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the makeup sponge cleaners niche?**
- 9 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in makeup sponge cleaners?**
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.4%.
- **When does demand for makeup sponge cleaners peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the makeup sponge cleaners niche?**
- Listings span $5.02–$30.63; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 4,464 reviews — the moat a new listing must climb.
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