---
title: "Reviews — makeup remover wipes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-remover-wipes/reviews"
last_updated: "2026-08-06T16:03:34.849Z"
locale: en
meta:
  description: "Niche score 48/100 · $15.9M/yr market · 10.6M searches/yr · $8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $15.9M/yr market · 10.6M searches/yr · $8.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — makeup remover wipes - Flapen"
---

# **makeup remover wipes**

**Skip it**

Prices mostly outside the sweet spot ($4.11–$14.63) — this niche doesn't clear our bar today.

Market size 100Growth 28Conversion 99Competition 32Returns 99Price range 0Avg price 23Brand share 5Review moat 15Quality gap 23

**Market size**

**Incredible****$15.9M**

$15.9M/yr · 10.6M searches

**Conversion**

**Incredible****18.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****21,686.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$4.11–$14.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews