---
title: "Makeup Remover Cream — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-remover-cream"
last_updated: "2026-08-11T11:22:58.441Z"
locale: en
meta:
description: "Niche score 33/100 · $97K/yr market · 76K searches/yr · $10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $97K/yr market · 76K searches/yr · $10.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Remover Cream — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup remover cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 95Competition 0Returns 97Price range 0Avg price 35Brand share 0Review moat 24Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.20**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$97K**
$97K/yr · 76K searches
**Review moat**
**Bad****6,173.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.62–$11.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, makeup remover cream is a $97K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup remover cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Garnier84% - POND'S6% - e.l.f.5% - CeraVe5%
## **Top makeup remover cream search terms**
- **garnier cleansing balm**17K/yr-2.3%12.0% conv. - **makeup remover cream**13K/yr+0.4%5.5% conv. - **garnier erase it all**8K/yr+1.3%17.5% conv. - **garnier makeup remover balm**5K/yr+17.8%20.7% conv. - **cream makeup remover**9K/yr-30.2%4.6% conv. - **garnier erase it all makeup cleansing balm**7K/yr+1.4%19.8% conv. - **make up remover cream**3K/yr-8.9%6.0% conv. - **garnier balm**2K/yr+14.5%16.4% conv. - **garnier makeup cleansing balm**6K/yr-43.6%11.7% conv. - **garnier erase it all cleansing balm**3K/yr-19.8%9.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-remover-cream/search-terms)
## **Top makeup remover cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$29K45%$44K60%$58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**4.4★1,850 rev](https://www.amazon.com/dp/B0D79MC42C) [2**Garnier Erase It All Makeup Cleansing Balm with Vitamin C Brightening Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$10.70**4.4★794 rev](https://www.amazon.com/dp/B0D79M3VPL) [3**PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz**POND'S**$6.62**4.7★2,367 rev](https://www.amazon.com/dp/B07T6XJLB4) [4**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★17,481 rev](https://www.amazon.com/dp/B08TQTT8LK) [5**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**4.4★8,376 rev](https://www.amazon.com/dp/B0B1PP1XCM)
### **Newest**
by launch date
[**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**1,850 rev2y ago](https://www.amazon.com/dp/B0D79MC42C) [**Garnier Erase It All Makeup Cleansing Balm with Vitamin C Brightening Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$10.70**794 rev2y ago](https://www.amazon.com/dp/B0D79M3VPL) [**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**8,376 rev4y ago](https://www.amazon.com/dp/B0B1PP1XCM) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**17,481 rev5y ago](https://www.amazon.com/dp/B08TQTT8LK) [**PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz**POND'S**$6.62**2,367 rev7y ago](https://www.amazon.com/dp/B07T6XJLB4)
### **Trending**
90-day click momentum
[**PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz**POND'S**$6.62**4.7★**▲ 67%**](https://www.amazon.com/dp/B07T6XJLB4) [**Garnier Erase It All Makeup Cleansing Balm with Vitamin C Brightening Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$10.70**4.4★**▲ 15%**](https://www.amazon.com/dp/B0D79M3VPL) [**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**4.4★**— 1%**](https://www.amazon.com/dp/B0D79MC42C) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★**▼ 33%**](https://www.amazon.com/dp/B08TQTT8LK) [**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**4.4★**▼ 36%**](https://www.amazon.com/dp/B0B1PP1XCM)
## **What buyers say about makeup remover cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**11%
*“Cleans face nicely”*
**Quality-Overall**9%
*“EXCELLENT PRODUCT”*
**Value For Money**9%
*“Excellent value”*
**Cleansing**9%
*“Love this cleanser”*
**Soft Feel**8%
*“My skin is so soft”*
**Moist/Dry**6%
*“So moisturizing and gentle”*
**Suitability Combination Skin**4%
*“Great product for skin care”*
**Efficiency**4%
*“Effective”*
**Suitability Dry Skin**4%
*“This is the bestest stuff for dry skin”*
**Ease Of Use**4%
*“Easy to use”*
### **What buyers complain about **
**Smell**20%
*“Strong chemical odor”*
**Ease Of Cleaning**8%
*“Its not a great cleanser”*
**Allergies**5%
*“Reaction”*
**Size-Overall**4%
*“Its a tiny jar”*
**Oily/Greasy**4%
*“It is slightly oily”*
**Product Condition**3%
*“Not new”*
**Advertised Vs Actual Product**3%
*“Most likely not the same product”*
**Eyelash Quality**3%
*“some of my lashes would fall out”*
**Water Resistance**3%
*“Too weak for waterproof mascara”*
**Functionality-Overall**3%
*“did not work for me”*
### **Top return reasons **
**Smell**18%
**Size-Overall**13%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Product Condition**10%
**Value For Money**4%
**Oily/Greasy**4%
**Moist/Dry**3%
**Ease Of Cleaning**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is makeup remover cream profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 5 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the makeup remover cream niche?**
- 4 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in makeup remover cream?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Allergies. The return rate is 0.5%.
- **What does it cost to enter the makeup remover cream niche?**
- Listings span $6.62–$11.49; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 6,174 reviews — the moat a new listing must climb.
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