---
title: "Makeup Remover Cloth — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-remover-cloth"
last_updated: "2026-08-11T10:35:43.952Z"
locale: en
meta:
description: "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Remover Cloth — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **makeup remover cloth**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 18Conversion 75Competition 77Returns 93Price range 50Avg price 71Brand share 47Review moat 24Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.3M searches
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.38–$24.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,685.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, makeup remover cloth is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup remover cloth market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **-129 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**17%**
- MakeUp Eraser42% - Puomue14% - UWEME8% - NUGILLA7% - Natwag7% - Orighty6% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-remover-cloth/trend)
## **Top makeup remover cloth search terms**
- **makeup remover cloth**243K/yr-15.4%5.7% conv. - **makeup eraser**291K/yr-20.6%4.4% conv. - **makeup eraser cloth**141K/yr-24.9%6.2% conv. - **makeup remover towels**90K/yr+0.1%4.7% conv. - **makeup remover cloths**53K/yr+1.8%5.1% conv. - **make up remover towels**58K/yr-27.7%6.3% conv. - **microfiber makeup remover cloths**35K/yr+24.5%5.0% conv. - **make up eraser**66K/yr-24.7%4.6% conv. - **erase your face washcloths**38K/yr+1.1%10.5% conv. - **reusable makeup remover cloths**45K/yr-16.2%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-remover-cloth/search-terms)
## **Top makeup remover cloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$53K8%$107K12%$160K16%$214K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor**Puomue**$6.16**4.6★1,639 rev](https://www.amazon.com/dp/B0CZCZQ4JP) [2**UWEME Makeup Remover Cloths 4 Count: Microfiber Reusable Fast Drying Washcloth Face Towels for Women**UWEME**$6.25**4.6★4,556 rev](https://www.amazon.com/dp/B08V4YFG9X) [3**Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women**NUGILLA**$9.40**4.6★8,471 rev](https://www.amazon.com/dp/B0C7KH63GJ) [4**Makeup Remover Cloth 6 x 6 Makeup Remover Towels Reusable Face Cloth for Washing Face Makeup Remover Pads Microfiber Face Washcloth with Mesh Bag 12 Pack Grey**Natwag**$9.21**4.5★5,406 rev](https://www.amazon.com/dp/B09G9Z39WR) [5**The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Neutrals 7ct.**MakeUp Eraser**$19.37**4.6★3,142 rev](https://www.amazon.com/dp/B09KDW6TZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puomue Makeup Remover Cloth 12 Pack Super Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Dark Grey**Puomue**$5.98**84 rev6mo ago](https://www.amazon.com/dp/B0GBTN94RN) [**my novel things Makeup Remover Cloth 7-Day Set 15x6.5 Reusable Makeup Remover Towels Makeup Washcloths Skin Friendly Soft Washable Coral Fleece Microfiber Towel for Face Eye Lips Gift for Women**my novel things**$8.75**445 rev1y ago](https://www.amazon.com/dp/B0D5M191YX) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Puppy 1ct.**MakeUp Eraser**$14.33**82 rev1y ago](https://www.amazon.com/dp/B0DGV7F642) [**The Original MakeUp Eraser Mini PRO 5-pack Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 5ct**MakeUp Eraser**$14.68**384 rev2y ago](https://www.amazon.com/dp/B0D9C4KQ8Z) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! (Hello Kitty Classic) 7ct.**MakeUp Eraser**$17.25**1,199 rev2y ago](https://www.amazon.com/dp/B0D84ZLXVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Berry Blue 1ct**MakeUp Eraser**$16.20**4.6★**▲ 232%**](https://www.amazon.com/dp/B0CV4L69SM) [**Puomue Makeup Remover Cloth 12 Pack Super Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Dark Grey**Puomue**$5.98**4.5★**▲ 175%**](https://www.amazon.com/dp/B0GBTN94RN) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.**MakeUp Eraser**$16.50**4.6★**▲ 161%**](https://www.amazon.com/dp/B012TVK2P0) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.**MakeUp Eraser**$20.37**4.6★**▲ 119%**](https://www.amazon.com/dp/B0BXQYHP81) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Dewy Glow 7ct.**MakeUp Eraser**$20.48**4.6★**▲ 72%**](https://www.amazon.com/dp/B0BXQVMR6M)
**~~View all trending →~~**
## **What buyers say about makeup remover cloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Soft fabric”*
**Quality-Overall**12%
*“The quality feels solid”*
**Ease Of Cleaning**9%
*“they clean up awesome”*
**Value For Money**6%
*“Great Deal”*
**Size-Overall**5%
*“Size is good”*
**Cleansing**4%
*“clean your face”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Theyre holding up great”*
**Thickness**2%
*“Good thickness”*
### **What buyers complain about **
**Size-Overall**16%
*“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”*
**Smell**8%
*“Chemical Smell”*
**Quality-Overall**5%
*“Awful quality”*
**Thickness**5%
*“My one concern is that they aren't as thick as they initially appear”*
**Ease Of Cleaning**4%
*“Does not clean face well”*
**Material Quality**4%
*“Material is off”*
**Absorbency**4%
*“Not absorbent”*
**Value For Money**3%
*“A waste of money”*
**Moist/Dry**3%
*“Takes quite a while to dry”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**29%
**Material Quality**21%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Color**6%
**Thin**4%
**Value For Money**3%
**Functionality-Overall**3%
**Absorbency**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is makeup remover cloth profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the makeup remover cloth niche?**
- 16 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in makeup remover cloth?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.1%.
- **When does demand for makeup remover cloth peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the makeup remover cloth niche?**
- Listings span $5.38–$24.54; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 6,685 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)