---
title: "Makeup Gift — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-gift"
last_updated: "2026-08-06T22:01:16.921Z"
locale: en
meta:
description: "Niche score 39/100 · $85K/yr market · 163K searches/yr · $38.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $85K/yr market · 163K searches/yr · $38.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Gift — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup gift**
**Skip it**
A deep review moat (27,039 avg reviews) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 17Competition 38Returns 94Price range 87Avg price 95Brand share 22Review moat 12Quality gap 38
**Avg price**
**Incredible****$38.22**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.47–$98.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$85K**
$85K/yr · 163K searches
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****27,038.91**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, makeup gift is a $85K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup gift market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$115K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#594**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**175**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**7%**
- SEPHORA41% - NYX PROFESSIONAL MAKEUP40% - e.l.f.4% - MLSMILE4% - Vogewood2% - UNIFULL2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-gift/trend)
## **Top makeup gift search terms**
- **sephora makeup set**28K/yr+10.1%0.4% conv. - **makeup gifts for women**34K/yr-4.8%0.3% conv. - **nyx lip gloss set**15K/yr-22.1%1.5% conv. - **make up gifts**20K/yr-18.5%0.1% conv. - **nyx butter gloss set**13K/yr-42.0%1.6% conv. - **nyx set**10K/yr-0.9%0.6% conv. - **nyx makeup set**10K/yr-16.6%0.1% conv. - **nyx gift set**13K/yr-28.6%0.1% conv. - **makeup set sephora**5K/yr-14.4%0.3% conv. - **nyx lip gloss pack**2K/yr+8.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-gift/search-terms)
## **Top makeup gift products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Pack Of 3 (Angel Food Cake Creme Brulee Madeleine)**NYX PROFESSIONAL MAKEUP**$15.75**4.5★125,229 rev](https://www.amazon.com/dp/B07Y1WWJCM) [2**Sephora Favorites Prep & Set 9-Piece Makeup Set Skincare & Primer Essentials**SEPHORA**$49.72**4.2★7 rev](https://www.amazon.com/dp/B0GS7B7JW1) [3**Sephora Favorites Limited Edition Vacay All Day 9-Piece Makeup & Skincare Value Set**SEPHORA**$78.73**5.0★1 rev](https://www.amazon.com/dp/B0GX72Z6V4) [4**NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Pack Of 3 (Sugar High Spiked Toffee Butterscotch)**NYX PROFESSIONAL MAKEUP**$15.31**4.5★125,229 rev](https://www.amazon.com/dp/B0B57V5D9S) [5**Sephora Cozy & Clean Makeup Holiday Gift Set 9 Clean Beauty Essentials with Lip Primer Mascara & Skincare**SEPHORA**$81.04**4.2★22 rev](https://www.amazon.com/dp/B0FS9Q6K2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sephora Favorites Limited Edition Vacay All Day 9-Piece Makeup & Skincare Value Set**SEPHORA**$78.73**1 rev3mo ago](https://www.amazon.com/dp/B0GX72Z6V4) [**Sephora Favorites Prep & Set 9-Piece Makeup Set Skincare & Primer Essentials**SEPHORA**$49.72**7 rev4mo ago](https://www.amazon.com/dp/B0GS7B7JW1) [**SEPHORA Favorites Perfect Pout 6-Piece Lip Set**SEPHORA**$37.39**3 rev4mo ago](https://www.amazon.com/dp/B0GS73YGL1) [**e.l.f. Glow Reviver Plumping Lip Oil Kit Nourishing Tinted Lip Oils For A High-Shine Finish Infused With Jojoba Oil Vegan & Cruelty-Free 4 Shades**e.l.f.**$17.31**289 rev9mo ago](https://www.amazon.com/dp/B0F8VNKWKG) [**Sephora Holiday Lip Value Set: 10-Piece Lip Gloss Liner Oil & Treatment Collection with Kosas Saie Fenty Beauty & More**SEPHORA**$72.66**14 rev9mo ago](https://www.amazon.com/dp/B0FTV3JQTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sephora Favorites Limited Edition Vacay All Day 9-Piece Makeup & Skincare Value Set**SEPHORA**$78.73**5.0★**▲ 481%**](https://www.amazon.com/dp/B0GX72Z6V4) [**SEPHORA Favorites Perfect Pout 6-Piece Lip Set**SEPHORA**$37.39**4.2★**▲ 453%**](https://www.amazon.com/dp/B0GS73YGL1) [**Vogewood Birthday Gift for Women-Duffle Bag with Shoe Compartment Personalized Gift-Weekender Bag for WomenOvernight Bag with Wet Pocket Girls Travel Bag with Makeup Bag Gifts for Grandma (Letter K)**Vogewood**$38.32**4.7★**▲ 450%**](https://www.amazon.com/dp/B0D5LC1572) [**Sephora Favorites Prep & Set 9-Piece Makeup Set Skincare & Primer Essentials**SEPHORA**$49.72**4.2★**▲ 425%**](https://www.amazon.com/dp/B0GS7B7JW1) [**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Eclair (Pink)**NYX PROFESSIONAL MAKEUP**$5.47**4.5★**▲ 198%**](https://www.amazon.com/dp/B00BKH3Q58)
**~~View all trending →~~**
## **What buyers say about makeup gift**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**10%
*“Good Buy”*
**Soft Feel**8%
*“The bristles are soft”*
**Brightness/Shine/Glow**7%
*“amazing lip gloss”*
**Brush Quality**7%
*“Good brushes for the price”*
**Color**5%
*“Nice palettes of color”*
**Size-Overall**4%
*“They are they perfect size”*
**Smell**4%
*“Strong fragrance”*
**Moist/Dry**4%
*“Super moisturizing”*
**Gifting Purpose**4%
*“cute little gift”*
### **What buyers complain about **
**Size-Overall**12%
*“Too short”*
**Durability**9%
*“Broke Quickly”*
**Quality-Overall**8%
*“Disappointed in Quality”*
**Brightness/Shine/Glow**7%
*“the shine isn't good at all”*
**Smell**5%
*“Smells disgusting”*
**Adhesion/Stickiness**4%
*“Cheap glue”*
**Battery Life**4%
*“short battery life”*
**Color**4%
*“Wrong color”*
**Charging**3%
*“for some reason the light wont charge”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**28%
**Brightness/Shine/Glow**10%
**Color**10%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Image Magnification**7%
**Functionality-Overall**3%
**Smell**3%
**Value For Money**3%
**Product Condition**2%
## **Common questions**
- **Is makeup gift profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 23 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the makeup gift niche?**
- 10 brands and 175 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in makeup gift?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for makeup gift peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the makeup gift niche?**
- Listings span $5.47–$98.81; the average listing price is $38.22 (sweet spot $15–$100). The average incumbent carries 27,039 reviews — the moat a new listing must climb.
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