---
title: "Makeup Eraser — $690K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-eraser"
last_updated: "2026-08-11T13:02:51.038Z"
locale: en
meta:
description: "Niche score 51/100 · $690K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $690K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Eraser — $690K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup eraser**
**Worth a look**
Shows low returns (1.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 68Growth 15Conversion 65Competition 83Returns 88Price range 59Avg price 80Brand share 10Review moat 24Quality gap 22
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.83**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$690K**
$690K/yr · 709K searches
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.16–$27.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,182.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup eraser is a $690K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup eraser market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$505K–$673K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **-320 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**9 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 77%
**Open market**
**2%**
- MakeUp Eraser81% - Puomue6% - NUGILLA4% - Orighty3% - UWEME2% - Natwag2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-eraser/trend)
## **Top makeup eraser search terms**
- **makeup eraser**291K/yr-19.7%4.8% conv. - **makeup eraser cloth**141K/yr-21.6%6.5% conv. - **make up eraser**66K/yr-22.9%4.8% conv. - **make up eraser cloth**46K/yr-28.5%6.3% conv. - **makeup eraser 7 day set**35K/yr-13.0%4.8% conv. - **the original makeup eraser**29K/yr-10.6%4.2% conv. - **makeup eraser mini**11K/yr-18.5%3.6% conv. - **makeup erasers**19K/yr-20.5%5.3% conv. - **original makeup eraser**10K/yr-12.8%4.6% conv. - **make up eraser cloth 7 day set**12K/yr-44.3%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-eraser/search-terms)
## **Top makeup eraser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$14K4%$28K6%$41K8%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.**MakeUp Eraser**$16.58**4.6★26,169 rev](https://www.amazon.com/dp/B012TVK2P0) [2**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.**MakeUp Eraser**$20.40**4.6★3,149 rev](https://www.amazon.com/dp/B0BXQYHP81) [3**Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor**Puomue**$6.16**4.6★1,661 rev](https://www.amazon.com/dp/B0CZCZQ4JP) [4**The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Neutrals 7ct.**MakeUp Eraser**$19.37**4.6★3,149 rev](https://www.amazon.com/dp/B09KDW6TZN) [5**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Original Pink 1ct.**MakeUp Eraser**$16.58**4.6★26,169 rev](https://www.amazon.com/dp/B012TVK2RI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Seashells 7ct.**MakeUp Eraser**$24.60**855 rev1y ago](https://www.amazon.com/dp/B0F1DW19NY) [**The Original Makeup Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Cloud 9 7ct.**MakeUp Eraser**$22.08**855 rev1y ago](https://www.amazon.com/dp/B0F1DRYXQC) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Cherry Crush 7ct**MakeUp Eraser**$24.06**855 rev1y ago](https://www.amazon.com/dp/B0DXWYG7Q5) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Hello Kitty Skiing 7ct**MakeUp Eraser**$13.65**1,207 rev1y ago](https://www.amazon.com/dp/B0DL89QPJ5) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Puppy 1ct.**MakeUp Eraser**$14.44**26,169 rev1y ago](https://www.amazon.com/dp/B0DGV7F642)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Seashells 7ct.**MakeUp Eraser**$24.60**4.8★**▲ 358%**](https://www.amazon.com/dp/B0F1DW19NY) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Leopard 1ct.**MakeUp Eraser**$17.39**4.6★**▲ 273%**](https://www.amazon.com/dp/B0CV4KWZSR) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Berry Blue 1ct**MakeUp Eraser**$16.27**4.6★**▲ 241%**](https://www.amazon.com/dp/B0CV4L69SM) [**The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.**MakeUp Eraser**$16.58**4.6★**▲ 184%**](https://www.amazon.com/dp/B012TVK2P0) [**The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.**MakeUp Eraser**$20.40**4.6★**▲ 150%**](https://www.amazon.com/dp/B0BXQYHP81)
**~~View all trending →~~**
## **What buyers say about makeup eraser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**27%
*“Love the soft material”*
**Ease Of Cleaning**12%
*“so I can easily clean my entire face”*
**Quality-Overall**10%
*“Good Quality and Functional”*
**Size-Overall**7%
*“Size is good”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“much cheaper”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Cleansing**3%
*“This really does a good job at removing makeup”*
**Color**2%
*“Colors are pretty”*
**Efficiency**2%
*“It works well”*
### **What buyers complain about **
**Size-Overall**20%
*“Would not recommend this size”*
**Ease Of Cleaning**6%
*“Mine have not always cleaned well”*
**Value For Money**4%
*“It costs a little more”*
**Material Quality**4%
*“Material is off”*
**Functionality-Overall**4%
*“do not work well”*
**Quality-Overall**2%
*“Low Quality”*
**Allergies**2%
*“irritating my eyes”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Absorbency**2%
*“Not absorbent”*
**Moist/Dry**2%
*“They take too long to dry”*
### **Top return reasons **
**Size-Overall**38%
**Material Quality**17%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Value For Money**5%
**Quality-Overall**4%
**Color**4%
**Defective Material/Parts**3%
**Product Condition**2%
**Absorbency**2%
## **Common questions**
- **Is makeup eraser profitable to sell on Amazon United States?**
- The niche generates $690K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the makeup eraser niche?**
- 9 brands and 18 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in makeup eraser?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Value For Money. The return rate is 1.3%.
- **When does demand for makeup eraser peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the makeup eraser niche?**
- Listings span $6.16–$27.73; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 6,182 reviews — the moat a new listing must climb.
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