---
title: "Makeup Compact — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-compact"
last_updated: "2026-08-11T12:12:37.281Z"
locale: en
meta:
description: "Niche score 53/100 · $151K/yr market · 200K searches/yr. A deep review moat (6,846 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $151K/yr market · 200K searches/yr. A deep review moat (6,846 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Compact — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup compact**
**Worth a look**
Shows low returns (1.2%), but a deep review moat (6,846 avg reviews) keeps it on the watch list.
Market size 32Growth 50Conversion 59Competition 59Returns 92Price range 67Avg price 75Brand share 36Review moat 23Quality gap 53
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.65–$36.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+20.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$151K**
$151K/yr · 200K searches
**Review moat**
**Bad****6,845.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, makeup compact is a $151K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup compact market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$121K–$151K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**14%**
- CARSLAN63% - ETUDE7% - LANEIGE5% - REVLON5% - e.l.f.4% - COVERGIRL3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-compact/trend)
## **Top makeup compact search terms**
- **carslan setting powder**89K/yr+21.4%5.0% conv. - **oil control powder**29K/yr+31.5%3.3% conv. - **mattifying powder**20K/yr+10.6%3.6% conv. - **carslan powder**20K/yr+0.0%3.3% conv. - **oil absorbing powder for face**12K/yr+12.7%3.9% conv. - **shine control powder**8K/yr+92.6%4.5% conv. - **carlson setting powder**9K/yr+0.6%4.7% conv. - **oil control face powder**5K/yr+7.6%3.2% conv. - **carlan setting powder**5K/yr+25.7%4.4% conv. - **anti shine face powder**3K/yr-4.9%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-compact/search-terms)
## **Top makeup compact products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CARSLAN Waterproof Face Pressed Powder Compact 24H Longlasting Oil Control Pressed Setting Powder Talc-Free Makeup Shine Free Poreless Smooth 02 for oily skin (0.28Oz)**CARSLAN**$15.95**4.5★834 rev](https://www.amazon.com/dp/B0C7ZJL4JW) [2**CARSLAN 1.0 Soft Focus Loose Setting Powder Waterproof Matte Oil Control Shine Free Talc-Free Face Powder Makeup 24H Longwear Finishing Powder 02 Translucent For Oily**CARSLAN**$15.86**4.4★1,214 rev](https://www.amazon.com/dp/B0CHY4BBV7) [3**CARSLAN 2.0 Black Magnet Soft Focus Powder Waterproof Translucent Pressed Setting Powder 24H Longlasting Talc-Free Face Powder Oil Control Compact Makeup 01 Pink For Dry&Com Skin 0.28Oz**CARSLAN**$18.58**4.5★508 rev](https://www.amazon.com/dp/B0DPM9N78X) [4**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★3,367 rev](https://www.amazon.com/dp/B0CFDQJKSH) [5**CARSLAN 2.0 Black Magnet Soft Focus Powder Waterproof Translucent Pressed Setting Powder 24H Longlasting Talc-Free Face Powder Oil Control Compact Makeup 02 Translucent For Oily Skin 0.28Oz**CARSLAN**$18.61**4.5★508 rev](https://www.amazon.com/dp/B0DPMCBKNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CARSLAN 3.0 Black Magnet Soft Focus Pressed Powder Oil Control & Blurring Finish Talc-Free Setting Powder 02 Translucent Oil Control Compact + Refill 0.28 oz Each Denim Limited Edition**CARSLAN**$36.27**2 rev2mo ago](https://www.amazon.com/dp/B0GYPC71J5) [**CARSLAN 2.0 Black Magnet Soft Focus Make Up Powder Waterproof Loose Setting Powder 24H Longlasting Oil Control Talc-Free Face Powder Cool Version 05 Translucent For Dry&Com Skin 0.28Oz**CARSLAN**$18.75**37 rev10mo ago](https://www.amazon.com/dp/B0FNW9QF8K) [**Catrice | Magic Shine Eraser Gel-To-Powder | Instant Matte Soft-Focus Effect | Transparent Travel-Friendly Formula | Vegan & Cruelty Free**Catrice Cosmetics**$7.68**2,358 rev1y ago](https://www.amazon.com/dp/B0DPB7MX7D) [**CARSLAN 2.0 Black Magnet Soft Focus Powder Waterproof Translucent Pressed Setting Powder 24H Longlasting Talc-Free Face Powder Oil Control Compact Makeup 01 Pink For Dry&Com Skin 0.28Oz**CARSLAN**$18.58**508 rev1y ago](https://www.amazon.com/dp/B0DPM9N78X) [**CARSLAN 2.0 Black Magnet Soft Focus Powder Waterproof Translucent Pressed Setting Powder 24H Longlasting Talc-Free Face Powder Oil Control Compact Makeup 02 Translucent For Oily Skin 0.28Oz**CARSLAN**$18.61**508 rev1y ago](https://www.amazon.com/dp/B0DPMCBKNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CARSLAN 3.0 Black Magnet Soft Focus Pressed Powder Oil Control & Blurring Finish Talc-Free Setting Powder 02 Translucent Oil Control Compact + Refill 0.28 oz Each Denim Limited Edition**CARSLAN**$36.27**5.0★**▲ 326%**](https://www.amazon.com/dp/B0GYPC71J5) [**Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent**Airspun**$6.69**4.6★**▲ 78%**](https://www.amazon.com/dp/B0BDW1MN6Y) [**Catrice | Magic Shine Eraser Gel-To-Powder | Instant Matte Soft-Focus Effect | Transparent Travel-Friendly Formula | Vegan & Cruelty Free**Catrice Cosmetics**$7.68**4.1★**▲ 55%**](https://www.amazon.com/dp/B0DPB7MX7D) [**IT Cosmetics Bye Bye Pores Pressed Finishing Powder - Universal Translucent Shade - Contains Anti-Aging Peptides Hydrolyzed Collagen & Antioxidants - 0.31 oz**IT Cosmetics**$25.80**4.5★**▲ 42%**](https://www.amazon.com/dp/B018IWKT2K) [**SKINFOOD Peach Cotton Pore Blur Pact - Sebum Control Pack with Silky Texture - Long Lasting Makeup Fixing - Pore Primer with Mineral Powder for Oily Skin - Stocking Stuffers - Pore Quick Minimizer**SKINFOOD 1957**$7.95**4.2★**▲ 39%**](https://www.amazon.com/dp/B07YBQ76YW)
**~~View all trending →~~**
## **What buyers say about makeup compact**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“well-made”*
**Suitability Combination Skin**9%
*“Makes your skin look nice”*
**Value For Money**8%
*“WORTH THE MONEY”*
**Brightness/Shine/Glow**6%
*“helps me with the shine”*
**Suitability Oily Skin**6%
*“Super convenient for oily skin”*
**Soft Feel**5%
*“Soft and absorbent”*
**Advertised Vs Actual Product**5%
*“It does exactly what I need it to do”*
**Color**4%
*“I have pink shade which brightens the skin”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“Very nice and durable, I would buy it again”*
### **What buyers complain about **
**Moist/Dry**7%
*“It is dry”*
**Value For Money**5%
*“waste money”*
**Functionality-Overall**5%
*“It doesnt work as described”*
**Color**5%
*“Its not distinctly pink”*
**Suitability Oily Skin**5%
*“Not for oily skin”*
**Oily/Greasy**5%
*“I have extremely oily skin”*
**Ease Of Use**5%
*“hard to use”*
**Quality-Overall**3%
*“unfortunately, the quality reflects that”*
**Smell**3%
*“it smells weird”*
**Suitability Dry Skin**3%
*“Too drying for my dry skin”*
### **Top return reasons **
**Color**17%
**Functionality-Overall**14%
**Advertised Vs Actual Product**13%
**Product Condition**7%
**Texture/Consistency-Overall**5%
**Moist/Dry**5%
**Value For Money**4%
**Defective Material/Parts**4%
**Smell**3%
**Size-Overall**2%
## **Common questions**
- **Is makeup compact profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the makeup compact niche?**
- 15 brands and 93 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in makeup compact?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 1.2%.
- **When does demand for makeup compact peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the makeup compact niche?**
- Listings span $4.65–$36.27; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 6,846 reviews — the moat a new listing must climb.
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