---
title: "Makeup Cleansing Balm — $548K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-cleansing-balm"
last_updated: "2026-08-11T11:21:49.089Z"
locale: en
meta:
description: "Niche score 57/100 · $548K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $548K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Cleansing Balm — $548K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup cleansing balm**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 31Conversion 88Competition 48Returns 96Price range 63Avg price 71Brand share 63Review moat 24Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.49**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.95–$32.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$548K**
$548K/yr · 369K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,795.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, makeup cleansing balm is a $548K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup cleansing balm market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$435K–$580K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**83**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**27%**
- e.l.f.23% - Garnier17% - JUNO & Co.11% - CeraVe11% - BANILA CO6% - Beauty of Joseon6%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +4.4% search growth over the last 90 days.
12K8KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-cleansing-balm/trend)
## **Top makeup cleansing balm search terms**
- **makeup cleansing balm**81K/yr+16.9%8.9% conv. - **make up remover balm**76K/yr-0.5%10.9% conv. - **makeup removing balm**33K/yr+9.9%9.7% conv. - **face cleansing balm**22K/yr+7.1%5.4% conv. - **travel size cleansing balm**10K/yr+38.6%5.4% conv. - **makeup remover cream**13K/yr+0.4%6.8% conv. - **cleansing balm for face**13K/yr-20.2%4.9% conv. - **makeup melting cleansing balm**15K/yr+11.1%8.2% conv. - **travel cleansing balm**9K/yr+32.8%6.9% conv. - **face balm cleanser**12K/yr-23.7%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-cleansing-balm/search-terms)
## **Top makeup cleansing balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$27K10%$55K15%$82K20%$110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★17,481 rev](https://www.amazon.com/dp/B08TQTT8LK) [2**Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz**Garnier**$11.09**4.4★1,850 rev](https://www.amazon.com/dp/B0D79MC42C) [3**JUNO & Co. Clean 10 Cleansing Balm 10 Ingredients Makeup Remover 85g / 3.0oz**JUNO & Co.**$14.19**4.6★18,120 rev](https://www.amazon.com/dp/B08Q3CQM7X) [4**CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz**CeraVe**$11.10**4.4★8,376 rev](https://www.amazon.com/dp/B0B1PP1XCM) [5**Beauty of Joseon Radiance Cleansing Balm Makeup Sunscreen Pore Cleanser for Sensitive Acne Skin. Korean Skincare for Men and Women 100ml 3.38 fl.oz**Beauty of Joseon**$17.45**4.6★2,234 rev](https://www.amazon.com/dp/B0B3R661JP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)**BANILA CO**$13.32**72 rev10mo ago](https://www.amazon.com/dp/B0FN7PF1FS) [**Rael Miracle Clear Facial Cleanser Makeup Remover Daily Face Wash Gentle Deep Pore Cleansing Korean Skin Care for Oily & Combination Skin (Cleansing Balm 1.69 fl. oz)**Rael**$17.39**170 rev1y ago](https://www.amazon.com/dp/B0FCPLY6SW) [**ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New**ELEMIS**$15.59**497 rev1y ago](https://www.amazon.com/dp/B0F9JKJ614) [**Farmacy Sensitive Skin Makeup Remover Cleansing Balm - Green Clean Waterproof Makeup Remover Balm + Oil Cleanser for Face - Melts Make Up + SPF - Hydrates + Softens Skin - Fragrance-Free (30ml)**Farmacy**$16.68**281 rev1y ago](https://www.amazon.com/dp/B0F45BY44B) [**Dr.Althea Pore Refresh Grinding Cleansing Balm | Hygenic One-Step Makeup Remover with Green Tea Extract & Guaiazulene for All Skin Types | Korean Vegan Skin Care 1.69 Fl Oz**Dr.Althea**$19.71**230 rev1y ago](https://www.amazon.com/dp/B0DXPFMBYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz**POND'S**$6.62**4.7★**▲ 108%**](https://www.amazon.com/dp/B07T6XJLB4) [**BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)**BANILA CO**$13.32**4.8★**▲ 82%**](https://www.amazon.com/dp/B0FN7PF1FS) [**Rael Miracle Clear Facial Cleanser Makeup Remover Daily Face Wash Gentle Deep Pore Cleansing Korean Skin Care for Oily & Combination Skin (Cleansing Balm 1.69 fl. oz)**Rael**$17.39**4.6★**▲ 74%**](https://www.amazon.com/dp/B0FCPLY6SW) [**Farmacy Sensitive Skin Makeup Remover Cleansing Balm - Green Clean Waterproof Makeup Remover Balm + Oil Cleanser for Face - Melts Make Up + SPF - Hydrates + Softens Skin - Fragrance-Free (30ml)**Farmacy**$16.68**4.6★**▲ 65%**](https://www.amazon.com/dp/B0F45BY44B) [**Dr.Althea Pore Refresh Grinding Cleansing Balm | Hygenic One-Step Makeup Remover with Green Tea Extract & Guaiazulene for All Skin Types | Korean Vegan Skin Care 1.69 Fl Oz**Dr.Althea**$19.71**4.6★**▲ 50%**](https://www.amazon.com/dp/B0DXPFMBYX)
**~~View all trending →~~**
## **What buyers say about makeup cleansing balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Deep clean”*
**Ease Of Cleaning**10%
*“Cleanses well”*
**Soft Feel**10%
*“Goes on smooth”*
**Quality-Overall**9%
*“Great product as premium brands”*
**Suitability Combination Skin**6%
*“Good for sensitive skin”*
**Smell**6%
*“It's fragrance free”*
**Value For Money**5%
*“FABULOUS PRICE”*
**Moist/Dry**5%
*“Fantastic Moisturizing Product”*
**Suitability Dry Skin**3%
*“Helps out my dry skin”*
**Ease Of Use**3%
*“Easier to use”*
### **What buyers complain about **
**Smell**12%
*“Strong chemical odor”*
**Allergies**8%
*“I ended up with a rash”*
**Ease Of Cleaning**7%
*“making a mess”*
**Skin Health**4%
*“Burns My Eyes”*
**Oily/Greasy**4%
*“Too oily”*
**Size-Overall**4%
*“The container is so small”*
**Functionality-Overall**4%
*“Not effective”*
**Value For Money**4%
*“A little expensive”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Suitability Dry Skin**2%
*“isnt the best for dry skin”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Functionality-Overall**9%
**Product Condition**8%
**Value For Money**7%
**Oily/Greasy**5%
**Leak-Proof**3%
**Skin Health**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is makeup cleansing balm profitable to sell on Amazon United States?**
- The niche generates $548K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the makeup cleansing balm niche?**
- 18 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in makeup cleansing balm?**
- Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.9%.
- **When does demand for makeup cleansing balm peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the makeup cleansing balm niche?**
- Listings span $4.95–$32.09; the average listing price is $14.49 (sweet spot $15–$100). The average incumbent carries 5,795 reviews — the moat a new listing must climb.
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