---
title: "Makeup By Mario Lip Liner — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-by-mario-lip-liner"
last_updated: "2026-08-06T19:37:13.286Z"
locale: en
meta:
description: "Niche score 38/100 · $125K/yr market · 255K searches/yr · $16.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $125K/yr market · 255K searches/yr · $16.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup By Mario Lip Liner — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup by mario lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 36Competition 16Returns 97Price range 75Avg price 80Brand share 0Review moat 18Quality gap 63
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.68–$52.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$125K**
$125K/yr · 255K searches
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,317.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup by mario lip liner is a $125K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup by mario lip liner market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP55% - BY MARIO39% - e.l.f.3% - Generic3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -12.5% search growth over the last 90 days.
23K18KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-by-mario-lip-liner/trend)
## **Top makeup by mario lip liner search terms**
- **makeup by mario lip liner**55K/yr-5.0%0.6% conv. - **nyx mauve lip liner**37K/yr-5.7%1.0% conv. - **nyx lip liner mauve**29K/yr-3.9%0.9% conv. - **mario lip liner**17K/yr+6.5%1.3% conv. - **mario lipstick**13K/yr-7.2%1.3% conv. - **make up by mario lip liner**10K/yr-3.8%0.9% conv. - **makeup by mario lipstick**10K/yr+2.4%0.6% conv. - **rosewood glow by mario**9K/yr-19.2%5.2% conv. - **nyx mauve**7K/yr-2.4%1.2% conv. - **makeup by mario lip**8K/yr+2.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-by-mario-lip-liner/search-terms)
## **Top makeup by mario lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.56**4.0★56 rev](https://www.amazon.com/dp/B0G67867FM) [2**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Ever**NYX PROFESSIONAL MAKEUP**$5.43**4.5★52,571 rev](https://www.amazon.com/dp/B07B16318X) [3**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Peakaboo Neutral**NYX PROFESSIONAL MAKEUP**$5.74**4.5★52,571 rev](https://www.amazon.com/dp/B07B16HMSM) [4**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Whipped Caviar (Pink)**NYX PROFESSIONAL MAKEUP**$6.58**4.6★5,862 rev](https://www.amazon.com/dp/B06WP8TC8R) [5**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Nude Pink**NYX PROFESSIONAL MAKEUP**$5.40**4.5★52,571 rev](https://www.amazon.com/dp/B079ZX2WJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.56**56 rev7mo ago](https://www.amazon.com/dp/B0G67867FM) [**MAKEUP BY M - MoistureGlow Plumping Lip Serum Color: Rosewood Glow - (true mauve) - Size: 0.08 oz / 2.3 g (Pack of 1)**Generic**$52.52**16 rev1y ago](https://www.amazon.com/dp/B0F7ZPRLYY) [**Sculpting Lip Pencil in Muted Rose Pink by MAKEUP BY MARIO**BY MARIO**$36.12**0 rev1y ago](https://www.amazon.com/dp/B0CCPD5CHJ) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Mauve Aside**e.l.f.**$2.68**18,575 rev2y ago](https://www.amazon.com/dp/B0CMYR1CNK) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Fierce Flirt (Light Mauve Pink)**NYX PROFESSIONAL MAKEUP**$7.79**7,572 rev3y ago](https://www.amazon.com/dp/B09ZKKW6Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Maison (Brown)**NYX PROFESSIONAL MAKEUP**$6.01**4.6★**▲ 285%**](https://www.amazon.com/dp/B06X3Z4XRQ) [**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Whipped Caviar (Pink)**NYX PROFESSIONAL MAKEUP**$6.58**4.6★**▲ 140%**](https://www.amazon.com/dp/B06WP8TC8R) [**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.56**4.0★**▲ 96%**](https://www.amazon.com/dp/B0G67867FM) [**Sculpting Lip Pencil in Muted Rose Pink by MAKEUP BY MARIO**BY MARIO**$36.12**0.0★**▲ 23%**](https://www.amazon.com/dp/B0CCPD5CHJ) [**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Peakaboo Neutral**NYX PROFESSIONAL MAKEUP**$5.74**4.5★**▲ 11%**](https://www.amazon.com/dp/B07B16HMSM)
**~~View all trending →~~**
## **What buyers say about makeup by mario lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“color is accurate”*
**Soft Feel**12%
*“Its very smooth and blends well”*
**Value For Money**10%
*“worth the buy”*
**Quality-Overall**7%
*“The quality of the lip liner is amazing as well”*
**Ease Of Application**4%
*“Easy to apply”*
**Durability**3%
*“Long lasting”*
**Advertised Vs Actual Product**3%
*“Excellent, exactly what I ordered”*
**Texture/Consistency-Overall**2%
*“Great texture, goes on so smooth and even”*
**Moist/Dry**2%
*“And it reduces the dry lips I have struggled with for years”*
**Gifting Purpose**2%
*“considering this is a free kit that Sephora offers for birthday gifts”*
### **What buyers complain about **
**Color**26%
*“I got my wrong color”*
**Value For Money**13%
*“Waste of money”*
**Durability**11%
*“when you sharpen it it breaks”*
**Advertised Vs Actual Product**5%
*“To charge me $29 for a sample size item is misleading”*
**Soft Feel**3%
*“The only thing I don't like about it is that it's too soft”*
**Size-Overall**3%
*“Not the standard size”*
**Functionality-Overall**2%
*“they dont work”*
**Ease Of Use**2%
*“You cant roll out new pencil once you use whats out from factory”*
**Ethical Trade/Fair Trade**2%
*“This is a complete scam”*
**Adhesion/Stickiness**2%
*“I cannot get it to wind up to get more from the stick”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**11%
**Moist/Dry**5%
**Value For Money**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Size-Overall**2%
**Ease Of Application**1%
**Product Condition**1%
**Durability**1%
## **Common questions**
- **Is makeup by mario lip liner profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the makeup by mario lip liner niche?**
- 4 brands and 69 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in makeup by mario lip liner?**
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.5%.
- **What does it cost to enter the makeup by mario lip liner niche?**
- Listings span $2.68–$52.52; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 17,318 reviews — the moat a new listing must climb.
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