---
title: "Search terms — makeup brushes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brushes/search-terms"
last_updated: "2026-08-11T13:06:40.224Z"
locale: en
meta:
  description: "Niche score 58/100 · $12.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $12.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — makeup brushes - Flapen"
---

# **makeup brushes**

**Worth a look**

Shows a $12.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 55Competition 52Returns 93Price range 73Avg price 77Brand share 59Review moat 17Quality gap 30

**Market size**

**Incredible****$12.8M**

$12.8M/yr · 17.5M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.98**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.21–$46.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,121.37**

avg incumbent reviews — the moat a new listing must climb

## Search terms